Stock Analysis

Spotify (SPOT) Valuation Check as It Expands Into Music Videos, New Licensing Deals, and Netflix Integration

Spotify Technology (SPOT) just signaled its next act, rolling out music video capabilities, fresh licensing deals, and a Netflix integration that pushes the platform firmly beyond audio into broader multimedia territory.

See our latest analysis for Spotify Technology.

Despite all these launches and Wrapped driven buzz, Spotify’s recent 30 day share price return of minus 8.88 percent and 90 day share price return of minus 20.12 percent show fading near term momentum, even as the year to date share price return of 23.40 percent and three year total shareholder return of 622.69 percent still point to a powerful longer term value creation story.

If Spotify’s latest move has you thinking more broadly about digital media, this can be a good moment to explore high growth tech and AI stocks as potential next wave beneficiaries.

With revenue and profits now compounding, a below target share price, and Spotify stretching from audio into video, is the recent pullback a rare entry point or simply markets calibrating to already priced in future growth?

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Most Popular Narrative: 19.7% Undervalued

According to MichaelP’s narrative, Spotify’s long term value sits well above the recent 564.93 dollars close, implying meaningful upside if the cash flow story holds.

As the business ramps up monetization of content, achieves better deals with the labels, reduces growth expenditure and relies less on music, I expect its gross and net margins will improve considerably, which will also change the way investors value the stock.

Read the complete narrative.

Curious how a maturing streamer still earns a growth style valuation? The case presented here rests on significant margin expansion and stronger cash generation. Want to see exactly how those levers could reshape Spotify’s earnings power and help support a higher share price? Read on to review the full set of projections behind this fair value estimate.

Result: Fair Value of $703.12 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, several things could still derail this upside case, including tougher streaming competition and slower ad monetization, which would pressure both user growth and margins.

Find out about the key risks to this Spotify Technology narrative.

Another View: Multiples Flash a Caution Light

Step away from narratives and our DCF, and the earnings multiple paints a sharper picture. Spotify trades on a 71.2 times price to earnings ratio, roughly triple the US Entertainment average of 23.2 times and well above a 34.7 times fair ratio. This suggests limited room for further optimism if growth wobbles.

See what the numbers say about this price — find out in our valuation breakdown.

NYSE:SPOT PE Ratio as at Dec 2025
NYSE:SPOT PE Ratio as at Dec 2025

Build Your Own Spotify Technology Narrative

If you are not fully convinced by this view, or simply want to stress test the assumptions yourself, you can quickly craft a personalized thesis in minutes: Do it your way.

A good starting point is our analysis highlighting 4 key rewards investors are optimistic about regarding Spotify Technology.

Looking for more investment ideas?

Before you move on, back yourself with data driven ideas from our screener and give your portfolio the same edge professionals look for every day.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

About NYSE:SPOT

Spotify Technology

Provides audio streaming subscription services worldwide.

High growth potential with solid track record.

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