Manchester United (NYSE:MANU): Evaluating Valuation After Recent Share Price Movements

Kshitija Bhandaru

Manchester United (NYSE:MANU) has been on the radar for investors looking for signals in club-owned stocks. While there hasn’t been one major event to trigger significant headlines this week, the recent moves in the share price might catch the eye of anyone following the sports and entertainment space. For fans or investors undecided about what to do next with Manchester United, the key question becomes whether the current price action reveals hidden value or just noise.

Looking at the numbers, this year has been anything but straightforward for the stock. Manchester United has seen shares pull back about 4% over the past year and 7% since January. The past three months have also seen momentum slow, with the stock down 8%. This performance comes despite moderate growth in annual revenue and a significant jump in net income, showing some operational improvements but not enough to spark a turnaround in the share price.

Given this backdrop, it is hard not to wonder if the current price is an attractive entry point, or if the market has already factored in everything Manchester United has to offer.

Price-to-Sales Ratio of 3.1x: Is it justified?

Manchester United’s current valuation looks expensive, trading at a price-to-sales (P/S) ratio of 3.1x, significantly above both the industry average and estimated “fair” levels for the sector.

The price-to-sales ratio compares a company’s stock price to its revenue per share. This provides a useful metric for evaluating companies with inconsistent profits or negative earnings, which is common in the entertainment sector. The metric gauges whether investors are overpaying for each dollar of sales generated.

Manchester United trades at a premium to both peers and the broader US Entertainment industry. This suggests the market is pricing in higher future growth or unique franchise value. However, this lofty multiple does not currently reflect underlying profitability or outperformance versus competitors.

Result: Fair Value of $11.38 (OVERVALUED)

See our latest analysis for Manchester United.

However, risks such as ongoing net losses and pressure from underperformance against price targets could quickly alter investor sentiment for Manchester United.

Find out about the key risks to this Manchester United narrative.

Another View: What Does the SWS DCF Model Say?

Taking a different approach, our SWS DCF model looks past current market multiples and instead analyzes Manchester United’s future cash flows to estimate value. This method, however, also points to an overvalued position. Could both methods be missing something? Or is the market seeing a different story?

Look into how the SWS DCF model arrives at its fair value.
MANU Discounted Cash Flow as at Sep 2025
Stay updated when valuation signals shift by adding Manchester United to your watchlist or portfolio. Alternatively, explore our screener to discover other companies that fit your criteria.

Build Your Own Manchester United Narrative

If these conclusions don’t align with your outlook, or you’d rather do your own homework, you can put together your own analysis in just a few minutes with Do it your way.

A great starting point for your Manchester United research is our analysis highlighting 2 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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