Gannett Valuation

Is GCI undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of GCI when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: GCI ($5) is trading below our estimate of fair value ($25.46)

Significantly Below Fair Value: GCI is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for GCI?

Key metric: As GCI is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for GCI. This is calculated by dividing GCI's market cap by their current revenue.
What is GCI's PS Ratio?
PS Ratio0.3x
SalesUS$2.56b
Market CapUS$689.21m

Price to Sales Ratio vs Peers

How does GCI's PS Ratio compare to its peers?

The above table shows the PS ratio for GCI vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.4x
SCHL Scholastic
0.4x4.3%US$682.9m
WLY John Wiley & Sons
1.5x1.8%US$2.7b
LEE Lee Enterprises
0.2x-0.1%US$96.1m
NYT New York Times
3.4x5.8%US$8.5b
GCI Gannett
0.3x-0.1%US$689.2m

Price-To-Sales vs Peers: GCI is good value based on its Price-To-Sales Ratio (0.3x) compared to the peer average (1.4x).


Price to Sales Ratio vs Industry

How does GCI's PS Ratio compare vs other companies in the US Media Industry?

35 CompaniesPrice / SalesEstimated GrowthMarket Cap
Industry Avg.0.9x3.6%
GCI Gannett
0.3x-0.1%US$689.21m
PARA Paramount Global
0.2x1.5%US$7.37b
DISH DISH Network
0.2x-1.3%US$3.08b
GCI 0.3xIndustry Avg. 0.9xNo. of Companies35PS01.22.43.64.86+
35 CompaniesEstimated GrowthMarket Cap
Industry Avg.0.9x13.4%
GCI Gannett
0.3x107.5%US$689.21m
No more companies

Price-To-Sales vs Industry: GCI is good value based on its Price-To-Sales Ratio (0.3x) compared to the US Media industry average (0.9x).


Price to Sales Ratio vs Fair Ratio

What is GCI's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

GCI PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.3x
Fair PS Ratio0.7x

Price-To-Sales vs Fair Ratio: GCI is good value based on its Price-To-Sales Ratio (0.3x) compared to the estimated Fair Price-To-Sales Ratio (0.7x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst GCI forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$5.00
US$5.90
+18.0%
33.9%US$9.00US$3.50n/a4
Nov ’25US$4.68
US$5.90
+26.1%
33.9%US$9.00US$3.50n/a4
Oct ’25US$5.50
US$5.90
+7.3%
33.9%US$9.00US$3.50n/a4
Sep ’25US$5.29
US$5.90
+11.5%
33.9%US$9.00US$3.50n/a4
Aug ’25US$4.52
US$4.90
+8.4%
29.3%US$6.00US$2.50n/a4
Jul ’25US$4.69
US$4.90
+4.5%
29.3%US$6.00US$2.50n/a4
Jun ’25US$3.76
US$4.03
+7.3%
36.2%US$6.00US$2.50n/a3
May ’25US$2.41
US$2.98
+23.8%
47.8%US$5.00US$1.95n/a3
Apr ’25US$2.33
US$2.98
+28.0%
47.8%US$5.00US$1.95n/a3
Mar ’25US$2.11
US$2.87
+35.9%
52.6%US$5.00US$1.80n/a3
Feb ’25US$2.50
US$2.87
+14.7%
52.6%US$5.00US$1.80n/a3
Jan ’25US$2.30
US$2.87
+24.6%
52.6%US$5.00US$1.80n/a3
Nov ’24US$2.30
US$2.65
+15.2%
13.2%US$3.00US$2.30US$4.682
Oct ’24US$2.45
US$2.65
+8.2%
13.2%US$3.00US$2.30US$5.502
Sep ’24US$2.95
US$2.65
-10.2%
13.2%US$3.00US$2.30US$5.292
Aug ’24US$2.81
US$2.15
-23.5%
16.3%US$2.50US$1.80US$4.522
Jul ’24US$2.25
US$2.15
-4.4%
16.3%US$2.50US$1.80US$4.692
Jun ’24US$2.19
US$2.15
-1.8%
16.3%US$2.50US$1.80US$3.762
May ’24US$1.94
US$2.10
+8.2%
19.0%US$2.50US$1.70US$2.412
Apr ’24US$1.87
US$2.10
+12.3%
19.0%US$2.50US$1.70US$2.332
Mar ’24US$2.82
US$2.30
-18.4%
13.0%US$2.60US$2.00US$2.112
Feb ’24US$2.32
US$2.05
-11.6%
2.4%US$2.10US$2.00US$2.502
Jan ’24US$2.03
US$2.05
+1.0%
2.4%US$2.10US$2.00US$2.302
Dec ’23US$2.46
US$2.05
-16.7%
2.4%US$2.10US$2.00US$1.932
Nov ’23US$1.44
US$2.10
+45.8%
19.0%US$2.50US$1.70US$2.302

Analyst Forecast: Target price is less than 20% higher than the current share price.


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