SiriusXM (SIRI): Evaluating Valuation Following Howard Stern Renewal and New SXM-10 Satellite Launch

Sirius XM Holdings (SIRI) made headlines with a new multi-year agreement keeping Howard Stern at the company, alongside the deployment of its SXM-10 satellite. Both developments are widely seen as meaningful for the platform's future stability and reach.

See our latest analysis for Sirius XM Holdings.

The buzz around Sirius XM Holdings lately centers on Howard Stern's new contract and the deployment of the SXM-10 satellite. These moves have restored some optimism, but the stock's 1-year total shareholder return of just 0.07% signals that long-term momentum still feels muted, even as the company shores up its competitive position. While short-term volatility has been limited, investors appear to be watching for more convincing signs of a turnaround.

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Given these recent milestones, the key question is whether Sirius XM Holdings is now trading below its intrinsic value or if the current price already reflects the renewed stability and future growth investors are hoping for.

Most Popular Narrative: 1.6% Undervalued

The most-followed narrative currently pegs Sirius XM Holdings' fair value at $23.64, just above its last close at $23.28, suggesting the shares are trading slightly below the consensus estimate. This close alignment indicates the market price nearly matches analyst outlooks, but there may be a subtle upside if key assumptions prove correct.

SiriusXM is expanding its suite of in-car and digital subscription offerings, notably with the launch of the new ad-supported SiriusXM Play plan. The company aims to tap into a pool of up to 100 million vehicles and reach more price-sensitive listeners. This expanded addressable market and improved packaging is likely to boost revenue and support subscriber growth in 2026 and beyond.

Read the complete narrative.

Curious which future earnings and margin projections support this razor-thin undervaluation? The narrative hints at transformations powered by changing subscription models and operational shifts. Discover what’s driving these high-stakes assumptions.

Result: Fair Value of $23.64 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent declines in both subscription and advertising revenue, along with tougher competition from streaming giants, could still threaten SiriusXM’s long-term momentum.

Find out about the key risks to this Sirius XM Holdings narrative.

Build Your Own Sirius XM Holdings Narrative

Prefer to draw your own conclusions? You can explore the underlying data and craft your own perspective in just a few minutes. Do it your way

A great starting point for your Sirius XM Holdings research is our analysis highlighting 3 key rewards and 2 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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