Stock Analysis

Rumble (RUM) Valuation Check After Securing Exclusive Andrew Tate vs. Chase DeMoor Boxing Livestream

Rumble (RUM) just landed an attention grabbing exclusive, securing livestream rights to the Andrew Tate vs. Chase DeMoor Misfits Boxing event on Rumble Premium, a clear push to grow paying subscribers.

See our latest analysis for Rumble.

That push into exclusive, influencer driven events comes as Rumble’s share price has been volatile, with a 30 day share price return of 15.62 percent and a year to date share price return of negative 48.06 percent. The 1 year total shareholder return of negative 11.42 percent shows longer term holders are still nursing losses and looking for signs that recent momentum can stick.

If this kind of catalyst driven story interests you, it may be worth scanning other media and platform plays and seeing how they stack up against Rumble using fast growing stocks with high insider ownership.

With shares still far below analysts’ targets, but revenue surging and losses deep, investors now face a tougher question: is Rumble a misunderstood growth story to buy into, or is the market already pricing in its future?

Most Popular Narrative: 70.7% Undervalued

With Rumble last closing at 6.44 dollars against a most popular fair value of 22.00 dollars, the valuation hinges on ambitious growth and margin shifts.

Accelerated investment in AI and cloud infrastructure, including a potential acquisition of Northern Data, positions Rumble to capitalize on the secular trend toward scalable, decentralized compute and alternative cloud solutions, potentially unlocking high value enterprise and government client segments and enhancing long term gross margins and earnings.

Read the complete narrative.

Curious how a loss making video platform earns a premium style valuation? The narrative leans on rapid scaling, rising margins, and a bold future earnings multiple. Want to see which assumptions power that leap?

Result: Fair Value of $22 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent operating losses and execution risk around the Northern Data merger could quickly unwind optimism if growth and margin improvement fall short.

Find out about the key risks to this Rumble narrative.

Another View: Rich Multiples, Real Execution Risk

While the narrative model points to big upside, the current price to sales ratio of 21 times sits far above the US Interactive Media and Services average of 1.1 times and even a fair ratio of 5.6 times. This leaves little room for missteps if growth or margins disappoint.

See what the numbers say about this price — find out in our valuation breakdown.

NasdaqGM:RUM PS Ratio as at Dec 2025
NasdaqGM:RUM PS Ratio as at Dec 2025

Build Your Own Rumble Narrative

If you see the story differently or want to lean on your own due diligence, you can build a custom narrative in just a few minutes: Do it your way.

A great starting point for your Rumble research is our analysis highlighting 1 key reward and 2 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

About NasdaqGM:RUM

Rumble

Operates video sharing platforms and cloud services in the United States, Canada, and internationally.

Flawless balance sheet with high growth potential.

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