Electronic Arts (EA) Launches EA SPORTS FC 26 ICONs Including Zlatan Ibrahimovic

Simply Wall St

Electronic Arts (EA) recently showcased a new wave of excitement with the unveiling of its EA SPORTS FC 26 ICONs, drawing attention and likely contributing to its 20% price rise over the past month. The introduction of fan-favorite players like Zlatan Ibrahimovic and Alex Morgan, along with enhanced gameplay features and attractive pre-order incentives, could have bolstered investor sentiment. Despite the company's Q1 earnings showing a decline in net income and EPS, broader market trends, including overall market gains and steady inflation data, might have supported the favorable stock performance amidst a backdrop of mixed economic indicators.

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EA Revenue & Expenses Breakdown as at Aug 2025

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The recent introduction of EA SPORTS FC 26 ICONs by Electronic Arts is generating renewed interest among investors, which aligns well with the company's strategic focus on expanding live services and game launches. The inclusion of popular players and upgraded features can potentially enhance player engagement, a key driver in EA's approach to increase revenue. Over the past three years, EA's total shareholder return, which includes share price appreciation and dividends, has been 36.27%. This demonstrates a consistent return over time but must be juxtaposed against its underperformance compared to the US Entertainment industry return of 74% over the last year.

The news could positively impact revenue and earnings forecasts as it potentially boosts player engagement and net bookings. However, the decline in net bookings driven by underperforming IPs like Apex Legends still poses a challenge. Analysts project revenue growth of 4.8% annually, with earnings anticipated to reach US$1.6 billion by 2028. As of today, EA's share price at US$178.40 is above its consensus price target of US$171.92, indicating a mixed investor perception compared to analyst expectations. For future forecasts to align with the price target, efficiency in cost management and successful capitalizing on events like the World Cup are crucial. Additionally, while still trading above the estimated fair value, EA's current share price suggests investor confidence, albeit tempered by market dynamics and industry comparison.

Examine Electronic Arts' earnings growth report to understand how analysts expect it to perform.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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