Baidu (BIDU) Stock Overview
Provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People’s Republic of China. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 5/6 |
| Dividends | 0/6 |
BIDU Community Fair Values
See what 322 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Top Community Narratives
Baidu, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$103.67 |
| 52 Week High | US$165.30 |
| 52 Week Low | US$84.82 |
| Beta | 0.59 |
| 1 Month Change | -7.01% |
| 3 Month Change | -23.39% |
| 1 Year Change | 15.38% |
| 3 Year Change | -17.17% |
| 5 Year Change | -24.69% |
| Change since IPO | 746.01% |
Recent News & Updates
Baidu: Still Cheap, But Bull Case Is Getting Harder To Defend (Rating Downgrade)
Summary Baidu, Inc. (BIDU) is downgraded to a Buy, as my bullishness is tempered by ongoing struggles in its core advertising business and declining margins. AI-native marketing and cloud infrastructure are growing rapidly, but legacy advertising revenue declines outpace these gains, raising sustainability concerns. Apollo Go's international expansion and steady ride growth offer a promising new revenue stream, but are not yet sufficient to offset core business weakness. Valuation remains attractive, with intrinsic value estimates between $107.50 and $132.31, so high growth is not required for fair value at current prices. Read the full article on Seeking AlphaBIDU: Apple AI Partnership Will Redefine Equity Narrative Going Forward
Analysts have trimmed their fair value estimate for Baidu to about $165.74 from about $176.41, reflecting lower company price targets that weigh weaker core advertising trends and higher AI investment needs against potential AI partnership and spin off catalysts. Analyst Commentary Recent Street research on Baidu highlights a mix of optimism around AI partnerships and spin off potential, along with concern about pressure on the core advertising business and the investment needed to build out AI capabilities.BIDU: AI Partnerships And Chip Spin Off Will Test Advertising Headwinds
Analyst price targets for Baidu have moved slightly lower, with the fair value estimate shifting from $105.77 to $101.60 as analysts factor in weaker online advertising trends along with higher AI investment needs, and a mix of both reduced and raised Street targets ranging from $124 to $205. Analyst Commentary Recent commentary on Baidu highlights a split view.Recent updates
Shareholder Returns
| BIDU | US Interactive Media and Services | US Market | |
|---|---|---|---|
| 7D | -5.5% | -1.8% | 0.6% |
| 1Y | 15.4% | 25.7% | 19.9% |
Return vs Industry: BIDU underperformed the US Interactive Media and Services industry which returned 25.7% over the past year.
Return vs Market: BIDU underperformed the US Market which returned 19.9% over the past year.
Price Volatility
| BIDU volatility | |
|---|---|
| BIDU Average Weekly Movement | 6.0% |
| Interactive Media and Services Industry Average Movement | 8.5% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.3% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: BIDU has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: BIDU's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2000 | 33,500 | Robin Li | ir.baidu.com |
Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People’s Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving.
Baidu, Inc. Fundamentals Summary
| BIDU fundamental statistics | |
|---|---|
| Market cap | US$35.51b |
| Earnings (TTM) | US$57.99m |
| Revenue (TTM) | US$19.09b |
Is BIDU overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| BIDU income statement (TTM) | |
|---|---|
| Revenue | CN¥128.70b |
| Cost of Revenue | CN¥74.54b |
| Gross Profit | CN¥54.16b |
| Other Expenses | CN¥53.77b |
| Earnings | CN¥391.00m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
Aug 18, 2026
| Earnings per share (EPS) | 1.15 |
| Gross Margin | 42.08% |
| Net Profit Margin | 0.30% |
| Debt/Equity Ratio | 29.7% |
How did BIDU perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/08/14 01:48 |
| End of Day Share Price | 2026/08/14 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Baidu, Inc. is covered by 70 analysts. 33 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Tianli Wen | Aletheia Analyst Network Limited |
| Zixiao Yang | Arete Research Services LLP |
| null null | Argus Research Company |