Sonoco Products (SON): Assessing Valuation After Recent Share Price Decline

Simply Wall St
Sonoco Products (SON) shares have seen some movement over the past month, raising questions about what factors might be shaping its performance lately. Investors may be looking closer at the company’s fundamentals for perspective.

See our latest analysis for Sonoco Products.

Shares of Sonoco Products have retreated recently, with a 1-month share price return of -14.9% and a year-to-date slide of -16.4%. This reflects fading momentum that mirrors a broader one-year total shareholder return of -21.4%. While investors have seen the stock drift lower, these swings highlight shifting risk appetites and a renewed focus on valuation as the company navigates a changing landscape.

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With shares trading well below analyst targets and recent declines fresh in mind, investors are now left to weigh whether Sonoco Products is truly undervalued or if the market has already accounted for its future prospects. Could this be a timely buying opportunity, or is growth already priced in?

Most Popular Narrative: 28.5% Undervalued

With a narrative fair value of $56.20 compared to the last close of $40.16, the valuation signals substantial upside versus where Sonoco Products is trading today. Expectations for future earnings and margin expansion are fueling these analyst projections.

Sonoco is capitalizing on surging demand for sustainable and recyclable packaging by expanding its premium product lines (for example, all-paper and paper-bottom cans) and winning notable sustainability awards. This is expected to drive revenue growth and enable pricing power that supports increased net margins.

Read the complete narrative.

Want to know why earnings and margins are at the heart of this bullish forecast? There is a bold set of future financial targets that could flip expectations and make this price seem cheap. Ready to see what ambitious growth makes up this fair value?

Result: Fair Value of $56.20 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent macroeconomic uncertainty and ongoing integration challenges from recent acquisitions could threaten Sonoco Products' ambitious earnings and margin improvement targets in the coming period.

Find out about the key risks to this Sonoco Products narrative.

Another View: Multiples Paint a Different Picture

Taking a closer look at its valuation multiples, Sonoco Products trades at a price-to-earnings ratio of 42.5x, which is far higher than both the industry average of 16.3x and peers at 20.2x. Even when compared to the fair ratio of 19.6x, the stock appears expensive and raises caution about possible valuation risk if the market reprices toward these lower benchmarks. Could this disconnect signal lingering skepticism about future earnings, or is there a gap to be closed?

See what the numbers say about this price — find out in our valuation breakdown.

NYSE:SON PE Ratio as at Oct 2025

Build Your Own Sonoco Products Narrative

If you have a different take or want to chart your own course, you can dig into the data and shape your own perspective in just minutes, then Do it your way

A great starting point for your Sonoco Products research is our analysis highlighting 3 key rewards and 4 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

Discover if Sonoco Products might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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