Scotts Miracle-Gro Management
Management criteria checks 4/4
Scotts Miracle-Gro's CEO is Nate Baxter, appointed in Nov 2024, has a tenure of 1.75 years. total yearly compensation is $6.12M, comprised of 16.2% salary and 83.8% bonuses, including company stock and options. directly owns 0.16% of the company’s shares, worth $5.51M. The average tenure of the management team and the board of directors is 3.7 years and 3.9 years respectively.
Key information
Nate Baxter
Chief executive officer
US$6.1m
Total compensation
| CEO salary percentage | 16.20% |
| CEO tenure | 1.8yrs |
| CEO ownership | 0.2% |
| Management average tenure | 3.7yrs |
| Board average tenure | 3.9yrs |
Recent management updates
Recent updates
Seeking Alpha • Jun 29
Scotts Miracle-Gro Is Fairly Positioned Amid CEO Change (Downgrade)
Summary Scotts Miracle-Gro has stabilized its core business and improved balance sheet metrics, but shares now appear fairly valued. The recent CEO transition to Nate Baxter is well-telegraphed, with no operational disruption expected and full-year guidance reaffirmed. Q2 results showed strong margin expansion, EBITDA growth, and robust consumer volumes, supported by digital and inventory initiatives. I downgrade SMG to 'Hold' due to limited upside; I would consider buying below $62 or selling above $75. Read the full article on Seeking Alpha
Narrative Update • Jun 26
SMG: FY26 Margin Plan And Credit Upgrade Will Drive Future Upside
The analyst fair value estimate for Scotts Miracle-Gro has been reduced from $89.93 to $80.00, reflecting updated assumptions for slower organic sales growth, more modest margin expansion, and slightly lower future P/E expectations based on recent Street research commentary. Analyst Commentary Recent Street research on Scotts Miracle-Gro reflects a mixed backdrop, but there are several points that bullish analysts continue to highlight.Analysis Article • May 14
Scotts Miracle-Gro's (NYSE:SMG) Performance Is Even Better Than Its Earnings Suggest
Investors were underwhelmed by the solid earnings posted by The Scotts Miracle-Gro Company ( NYSE:SMG ) recently. We...
Narrative Update • Mar 19
SMG: Reaffirmed Outlook And Buybacks Will Support Underappreciated Growth Profile
Narrative Update Analysts have lifted their average price target on Scotts Miracle-Gro by about $5 to the mid $70s, citing refreshed sector targets, recent meetings, and a view that the company’s growth profile remains underappreciated. Analyst Commentary Recent research updates show a cluster of higher price targets for Scotts Miracle-Gro, with bullish analysts recalibrating their models following fiscal Q1 earnings and upcoming investor meetings.Narrative Update • Mar 05
SMG: Reaffirmed Outlook And Buybacks Will Support Underappreciated Earnings Certainty
Narrative Update The analyst price target for Scotts Miracle-Gro has increased by $4 to $75.50. This change reflects analysts' updated models, which incorporate revised sector targets and what they identify as an underappreciated growth profile following recent research meetings and commentary.Narrative Update • Feb 15
SMG: Updated Margins And Capital Returns Will Support Measured Future Upside
Analysts have increased their price target on Scotts Miracle-Gro by $1, reflecting recent research that incorporates updated assumptions for the discount rate, margin profile, and forward P/E multiples. Analyst Commentary Bullish Takeaways Bullish analysts view the higher price target as aligned with updated discount rate assumptions, suggesting that, under their models, the risk profile now supports a slightly higher equity value.Narrative Update • Feb 01
SMG: Margin Expansion And Debt Reduction Will Support Future Share Outperformance
Narrative Update on Scotts Miracle-Gro The analyst price target for Scotts Miracle-Gro has been adjusted slightly higher to US$74. Analysts point to expectations for a balance between volume and pricing, gross margin expansion, debt reduction, and a potential return to buybacks as key supports for their updated view.Analysis Article • Jan 20
Shareholders May Be More Conservative With The Scotts Miracle-Gro Company's (NYSE:SMG) CEO Compensation For Now
Key Insights Scotts Miracle-Gro's Annual General Meeting to take place on 26th of January Total pay for CEO Jim...Narrative Update • Jan 12
SMG: Debt Reduction And Margin Expansion Will Support Bullish Outlook
Analysts have raised their price target on Scotts Miracle-Gro to $74, up from $71, citing expectations for a healthier balance between volume and pricing, strong gross margin expansion, debt reduction, and the potential return of share buybacks into 2026. Analyst Commentary Bullish Takeaways Bullish analysts view the higher US$74 price target as reflecting confidence that a mix of volume and pricing can support the current valuation over the next year.Analysis Article • Nov 12
Why Scotts Miracle-Gro's (NYSE:SMG) Earnings Are Better Than They Seem
Shareholders appeared to be happy with The Scotts Miracle-Gro Company's ( NYSE:SMG ) solid earnings report last week...Narrative Update • Sep 27
Digital Transformation And Organic Trends Will Fuel Future Expansion
The consensus price target for Scotts Miracle-Gro has declined to $73.71, primarily due to ongoing uncertainty and margin pressure from the delayed Hawthorne segment separation, outweighing improved EPS/revenue tracking and management's stable outlook. Analyst Commentary Bullish analysts cite management's reiterated guidance and a "fairly normal" outlook for the 2025 lawn and garden season, despite prior quarterly misses.Analysis Article • Sep 15
Slowing Rates Of Return At Scotts Miracle-Gro (NYSE:SMG) Leave Little Room For Excitement
To find a multi-bagger stock, what are the underlying trends we should look for in a business? In a perfect world, we'd...Analysis Article • Aug 22
Should You Investigate The Scotts Miracle-Gro Company (NYSE:SMG) At US$61.24?
While The Scotts Miracle-Gro Company ( NYSE:SMG ) might not have the largest market cap around , it saw significant...Analysis Article • Jul 06
A Look At The Fair Value Of The Scotts Miracle-Gro Company (NYSE:SMG)
Key Insights The projected fair value for Scotts Miracle-Gro is US$72.51 based on 2 Stage Free Cash Flow to Equity With...Analysis Article • Jun 14
The Scotts Miracle-Gro Company's (NYSE:SMG) Business Is Trailing The Industry But Its Shares Aren't
There wouldn't be many who think The Scotts Miracle-Gro Company's ( NYSE:SMG ) price-to-sales (or "P/S") ratio of 1x is...Analysis Article • May 24
Slowing Rates Of Return At Scotts Miracle-Gro (NYSE:SMG) Leave Little Room For Excitement
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...
New Narrative • May 04
Multi-Bag Strategy And New Products Will Drive Efficiency
Transitioning to a multi-bag strategy and new product introductions are expected to drive revenue and improve gross margins in the consumer segment.Analysis Article • Apr 25
Scotts Miracle-Gro (NYSE:SMG) Has Affirmed Its Dividend Of $0.66
The Scotts Miracle-Gro Company's ( NYSE:SMG ) investors are due to receive a payment of $0.66 per share on 6th of June...Analysis Article • Mar 30
At US$54.76, Is It Time To Put The Scotts Miracle-Gro Company (NYSE:SMG) On Your Watch List?
The Scotts Miracle-Gro Company ( NYSE:SMG ), might not be a large cap stock, but it received a lot of attention from a...Analysis Article • Feb 22
Subdued Growth No Barrier To The Scotts Miracle-Gro Company's (NYSE:SMG) Price
There wouldn't be many who think The Scotts Miracle-Gro Company's ( NYSE:SMG ) price-to-sales (or "P/S") ratio of 1x is...Seeking Alpha • Feb 02
Scotts Miracle-Gro: Stabilizing Revenue And Margin Expansion Drive Optimism
Summary Scotts Miracle-Gro shows stabilizing revenue, robust margin expansion, and strategic initiatives for long-term growth, making it an appealing investment opportunity. Management focuses on debt reduction, cost savings, and expanding demographic reach, particularly within the Hispanic market, positioning SMG for sustainable growth. The planned spin-off of Hawthorne Gardening simplifies the business, enhancing valuation clarity and focusing on core lawn and garden segments. Read the full article on Seeking AlphaAnalysis Article • Feb 01
Scotts Miracle-Gro's (NYSE:SMG) Dividend Will Be $0.66
The Scotts Miracle-Gro Company ( NYSE:SMG ) has announced that it will pay a dividend of $0.66 per share on the 7th of...Analysis Article • Jan 15
Calculating The Fair Value Of The Scotts Miracle-Gro Company (NYSE:SMG)
Key Insights Using the 2 Stage Free Cash Flow to Equity, Scotts Miracle-Gro fair value estimate is US$74.47 With...Analysis Article • Dec 28
When Should You Buy The Scotts Miracle-Gro Company (NYSE:SMG)?
While The Scotts Miracle-Gro Company ( NYSE:SMG ) might not have the largest market cap around , it received a lot of...Seeking Alpha • Nov 20
Scotts Miracle-Gro: Mixed Execution And Limited Future Debt Reduction Cap Upside (Downgrade)
Summary Scotts Miracle-Gro's stock has been volatile, with a 34% rally over the past year but a 70% drop from its all-time high. Q4 results showed mixed performance: US consumer sales rose by 54%, while Hawthorne sales fell significantly due to market oversupply. The 2025 outlook is disappointing, with only 2% top-line growth expected and ongoing challenges in the Hawthorne segment. Despite efforts to improve margins and reduce debt, SMG's free cash flow and leverage targets suggest limited upside, making it an unattractive investment. Read the full article on Seeking AlphaAnalysis Article • Nov 09
The Scotts Miracle-Gro Company Just Reported A Surprise Loss: Here's What Analysts Think Will Happen Next
It's been a sad week for The Scotts Miracle-Gro Company ( NYSE:SMG ), who've watched their investment drop 19% to...Analysis Article • Nov 08
Scotts Miracle-Gro (NYSE:SMG) Has Announced A Dividend Of $0.66
The Scotts Miracle-Gro Company's ( NYSE:SMG ) investors are due to receive a payment of $0.66 per share on 6th of...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jun 27 2026 | n/a | n/a | US$155m |
| Mar 28 2026 | n/a | n/a | US$206m |
| Dec 27 2025 | n/a | n/a | US$164m |
| Sep 30 2025 | US$6m | US$992k | US$145m |
| Jun 28 2025 | n/a | n/a | US$65m |
| Mar 29 2025 | n/a | n/a | US$43m |
| Dec 28 2024 | n/a | n/a | -US$20m |
| Sep 30 2024 | US$6m | US$950k | -US$35m |
| Jun 29 2024 | n/a | n/a | -US$259m |
| Mar 30 2024 | n/a | n/a | -US$348m |
| Dec 30 2023 | n/a | n/a | -US$396m |
| Sep 30 2023 | US$6m | US$396k | -US$380m |
Compensation vs Market: Nate's total compensation ($USD6.12M) is about average for companies of similar size in the US market ($USD6.99M).
Compensation vs Earnings: Nate's compensation has been consistent with company performance over the past year.
CEO
Nate Baxter (53 yo)
1.8yrs
Tenure
US$6,121,618
Compensation
Mr. Nathan E. Baxter, also known as Nate, is Chief Executive Officer and Director of The Scotts Miracle-Gro Company from June 26, 2026 and also serves as its President since November 2024. Mr. Baxter serve...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | 1.8yrs | US$6.12m | 0.16% $ 5.5m | |
| Executive VP | 1.6yrs | US$2.63m | 0.027% $ 967.9k | |
| Executive VP | 3.7yrs | US$2.23m | 0.033% $ 1.2m | |
| Executive VP & Chief of Staff | 5.6yrs | US$3.07m | 0.099% $ 3.5m | |
| Vice President of Treasury | no data | no data | no data | |
| Chief Communications Officer | no data | no data | no data | |
| Senior Vice President of Research & Development | 18.2yrs | no data | no data | |
| Senior Vice President of International Sales | 13.8yrs | no data | no data | |
| Senior Vice President of Global Supply Chain | 15.5yrs | no data | no data | |
| Senior VP & Chief Growth Officer | no data | no data | no data | |
| Senior VP of Ecommerce | 1.4yrs | no data | no data | |
| Chief Gardening Officer | 1.4yrs | no data | no data |
3.7yrs
Average Tenure
53yo
Average Age
Experienced Management: SMG's management team is considered experienced (3.7 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | less than a year | US$6.12m | 0.16% $ 5.5m | |
| Independent Director | 3.1yrs | US$325.04k | 0.020% $ 710.3k | |
| Vice-Chairman of the Board | 26.1yrs | no data | 0.018% $ 622.3k | |
| Director | 16.6yrs | US$325.04k | 0.077% $ 2.7m | |
| Independent Director | 15.8yrs | US$325.04k | 0.052% $ 1.8m | |
| Independent Director | 8.3yrs | US$325.04k | 0.048% $ 1.7m | |
| Independent Director | 4.2yrs | US$325.04k | 0.0065% $ 231.0k | |
| Independent Director | 3.6yrs | US$325.04k | 0.025% $ 871.7k | |
| Independent Chairman of the Board | 9.6yrs | US$375.07k | 0.036% $ 1.3m | |
| Independent Director | 1yr | US$106.71k | 0.0080% $ 285.6k | |
| Independent Director | 1.8yrs | US$350.52k | 0.011% $ 403.0k | |
| Director | 1.6yrs | US$296.29k | 0.038% $ 1.4m |
3.9yrs
Average Tenure
63yo
Average Age
Experienced Board: SMG's board of directors are considered experienced (3.9 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/08/16 01:35 |
| End of Day Share Price | 2026/08/14 00:00 |
| Earnings | 2026/06/27 |
| Annual Earnings | 2025/09/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
The Scotts Miracle-Gro Company is covered by 17 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Alexander Maroccia | Berenberg |
| Constance Maneaty | BMO Capital Markets Equity Research |
| Christopher Carey | BofA Global Research |