Reed's, Inc.

OTCPK:REED Stock Report

Market Cap: US$19.6m

Reed's Management

Management criteria checks 3/4

Reed's' CEO is Norm Snyder, appointed in Mar 2020, has a tenure of 4.75 years. total yearly compensation is $324.26K, comprised of 95.6% salary and 4.4% bonuses, including company stock and options. directly owns 0.33% of the company’s shares, worth $63.92K. The average tenure of the management team and the board of directors is 2.2 years and 1.4 years respectively.

Key information

Norm Snyder

Chief executive officer

US$324.3k

Total compensation

CEO salary percentage95.6%
CEO tenure4.8yrs
CEO ownership0.3%
Management average tenure2.2yrs
Board average tenure1.4yrs

Recent management updates

Recent updates

Here's Why Reed's (NASDAQ:REED) Can Afford Some Debt

Jan 05
Here's Why Reed's (NASDAQ:REED) Can Afford Some Debt

Reed's (NASDAQ:REED) Is Carrying A Fair Bit Of Debt

Aug 18
Reed's (NASDAQ:REED) Is Carrying A Fair Bit Of Debt

Reed's soars after landing CVS deal; see who called it

May 04

Reed's' (NASDAQ:REED) Stock Price Has Reduced 76% In The Past Five Years

Feb 16
Reed's' (NASDAQ:REED) Stock Price Has Reduced 76% In The Past Five Years

Reed's Is Not Worth The Risk

Feb 02

CEO Compensation Analysis

How has Norm Snyder's remuneration changed compared to Reed's's earnings?
DateTotal CompensationSalaryCompany Earnings
Sep 30 2024n/an/a

-US$16m

Jun 30 2024n/an/a

-US$13m

Mar 31 2024n/an/a

-US$13m

Dec 31 2023US$324kUS$310k

-US$16m

Sep 30 2023n/an/a

-US$16m

Jun 30 2023n/an/a

-US$17m

Mar 31 2023n/an/a

-US$19m

Dec 31 2022US$376kUS$361k

-US$20m

Sep 30 2022n/an/a

-US$18m

Jun 30 2022n/an/a

-US$19m

Mar 31 2022n/an/a

-US$17m

Dec 31 2021US$373kUS$359k

-US$16m

Sep 30 2021n/an/a

-US$15m

Jun 30 2021n/an/a

-US$14m

Mar 31 2021n/an/a

-US$12m

Dec 31 2020US$602kUS$309k

-US$10m

Sep 30 2020n/an/a

-US$11m

Jun 30 2020n/an/a

-US$13m

Mar 31 2020n/an/a

-US$15m

Dec 31 2019US$302kUS$60k

-US$16m

Compensation vs Market: Norm's total compensation ($USD324.26K) is below average for companies of similar size in the US market ($USD649.63K).

Compensation vs Earnings: Norm's compensation has been consistent with company performance over the past year.

CEO

Norm Snyder (62 yo)

4.8yrs

Tenure

US$324,255

Compensation

Mr. Norman E. Snyder, Jr., also known as Norm, serves as the Chief Executive Officer and Director at Reed's, Inc. since March 01, 2020 and served as its Chief Operating Officer since September 30, 2019 un...

Leadership Team

NamePositionTenureCompensationOwnership
Norman Snyder
CEO & Director4.8yrsUS$324.26k0.33%
$ 63.9k
Joann Tinnelly
CFO & Secretary1.8yrsUS$186.14k0.12%
$ 24.3k
Christopher Burleson
Chief Commercial Officer1.8yrsUS$348.60k0.096%
$ 18.8k
Christopher Reed
Founder37.9yrsUS$141.88kno data
Damian Warshall
Vice President of Operations2.2yrsno datano data
Philip Trotman
Director of Marketingno datano datano data

2.2yrs

Average Tenure

58.5yo

Average Age

Experienced Management: REED's management team is considered experienced (2.2 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Norman Snyder
CEO & Director4.8yrsUS$324.26k0.33%
$ 63.9k
Lewis Jaffe
Independent Director8.2yrsUS$50.00k0.021%
$ 4.1k
Randle Lee Edwards
Independent Directorless than a yearno datano data
Shufen Deng
Chairperson1.4yrsno data87.75%
$ 17.2m
Sam Van
Directorless than a yearno datano data

1.4yrs

Average Tenure

61yo

Average Age

Experienced Board: REED's board of directors are not considered experienced ( 1.4 years average tenure), which suggests a new board.

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/31 22:45
End of Day Share Price 2024/12/31 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Reed's, Inc. is covered by 6 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Kevin DedeH.C. Wainwright & Co.
Dmitriy ShapiroRodman & Renshaw, LLC
Sean McGowanRoth MKM