Reed's Management

Management criteria checks 3/4

Reed's' CEO is Norm Snyder, appointed in Mar 2020, has a tenure of 4.08 years. total yearly compensation is $324.26K, comprised of 95.6% salary and 4.4% bonuses, including company stock and options. directly owns 0.53% of the company’s shares, worth $36.11K. The average tenure of the management team and the board of directors is 1.5 years and 4.1 years respectively.

Key information

Norm Snyder

Chief executive officer

US$324.3k

Total compensation

CEO salary percentage	95.6%
CEO tenure	4.1yrs
CEO ownership	0.5%
Management average tenure	1.5yrs
Board average tenure	4.1yrs

Recent management updates

Recent updates

CEO Compensation Analysis

How has Norm Snyder's remuneration changed compared to Reed's's earnings?
Date	Total Compensation	Salary	Company Earnings
Dec 31 2023	US$324k	US$310k	-US$16m
Sep 30 2023	n/a	n/a	-US$16m
Jun 30 2023	n/a	n/a	-US$17m
Mar 31 2023	n/a	n/a	-US$19m
Dec 31 2022	US$376k	US$361k	-US$20m
Sep 30 2022	n/a	n/a	-US$18m
Jun 30 2022	n/a	n/a	-US$19m
Mar 31 2022	n/a	n/a	-US$17m
Dec 31 2021	US$373k	US$359k	-US$16m
Sep 30 2021	n/a	n/a	-US$15m
Jun 30 2021	n/a	n/a	-US$14m
Mar 31 2021	n/a	n/a	-US$12m
Dec 31 2020	US$602k	US$309k	-US$10m
Sep 30 2020	n/a	n/a	-US$11m
Jun 30 2020	n/a	n/a	-US$13m
Mar 31 2020	n/a	n/a	-US$15m
Dec 31 2019	US$302k	US$60k	-US$16m

Compensation vs Market: Norm's total compensation ($USD324.26K) is below average for companies of similar size in the US market ($USD668.06K).

Compensation vs Earnings: Norm's compensation has been consistent with company performance over the past year.

CEO

Norm Snyder (61 yo)

4.1yrs

Tenure

US$324,255

Compensation

Mr. Norman E. Snyder, Jr., also known as Norm, serves as the Chief Executive Officer and Director at Reed's, Inc. since March 01, 2020 and served as its Chief Operating Officer since September 30, 2019 un...

Leadership Team

Name	Position	Tenure	Compensation	Ownership
Norman Snyder	CEO & Director	4.1yrs	US$324.26k	0.53% $ 36.1k
Joann Tinnelly	CFO & Secretary	1.1yrs	US$186.14k	0.080% $ 5.5k
Christopher Burleson	Chief Commercial Officer	1.2yrs	US$348.60k	0.58% $ 39.6k
Christopher Reed	Founder	37.3yrs	US$141.88k	no data
Damian Warshall	Vice President of Operations	1.5yrs	no data	no data
Philip Trotman	Director of Marketing	no data	no data	no data

1.5yrs

Average Tenure

57yo

Average Age

Experienced Management: REED's management team is not considered experienced ( 1.5 years average tenure), which suggests a new team.

Board Members

Name	Position	Tenure	Compensation	Ownership
Norman Snyder	CEO & Director	4.1yrs	US$324.26k	0.53% $ 36.1k
Lewis Jaffe	Independent Director	7.5yrs	US$68.13k	0.15% $ 10.5k
Randle Lee Edwards	Independent Director	less than a year	no data	no data
John Bello	Chairman of the Board	7.4yrs	US$50.00k	13.95% $ 957.8k
Louis Imbrogno	Independent Director	4.7yrs	US$50.00k	0.19% $ 13.1k
Thomas Kosler	Independent Director	1.8yrs	US$50.00k	0.25% $ 17.0k
Shufen Deng	Director	less than a year	no data	24.23% $ 1.7m

4.1yrs

Average Tenure

66yo

Average Age

Experienced Board: REED's board of directors are considered experienced (4.1 years average tenure).

Reed's Management

Management criteria checks 3/4

Key information

Recent management updates

Reed's, Inc. Appoints Joann Tinnelly as Chief Financial Officer

Reed's, Inc. Appoints Joann Tinnelly as Chief Financial Officer

Reed's, Inc., Annual General Meeting, Nov 30, 2023

Reed's, Inc. Appoints Shufen Deng to its Board of Directors

Reed's, Inc. Announces Board Changes

Reed's, Inc. Appoints Chris Burleson as Chief Commercial Officer

Recent updates

Reed's, Inc. Provides Earnings Guidance for the Year 2024

Reed's, Inc. to Report Q4, 2023 Results on Mar 28, 2024

Reed's, Inc. Revises Earnings Guidance for the Full Year 2023

Reed's, Inc. to Report Q3, 2023 Results on Nov 10, 2023

Reed's, Inc. Appoints Joann Tinnelly as Chief Financial Officer

Reed's, Inc. Appoints Joann Tinnelly as Chief Financial Officer

Reed's, Inc., Annual General Meeting, Nov 30, 2023

Reed's, Inc. to Report Q2, 2023 Results on Aug 10, 2023

Reed's, Inc. Appoints Shufen Deng to its Board of Directors

Reed's, Inc. Announces Board Changes

New minor risk - Profitability

Reed's, Inc. Provides Earnings Guidance for the Full Year 2023

Reed's, Inc. announced that it has received $4.050001 million in funding

Reed's, Inc. to Report Q1, 2023 Results on Jun 01, 2023

Reed's, Inc. announced delayed 10-Q filing

Reed's, Inc.(OTCPK:REED) dropped from NASDAQ Composite Index

Reed's, Inc. announced that it has received $2.5 million in funding from Whitebox Advisors LLC

Reed's, Inc. Appoints Chris Burleson as Chief Commercial Officer

Reed’S, Inc. Provides Earnings Guidance for the Year of 2023

Forecast to breakeven in 2025

Third quarter 2022 earnings: EPS and revenues miss analyst expectations

Less than half of directors are independent

Third quarter 2022 earnings: EPS and revenues miss analyst expectations

Reed's, Inc. Provides Earnings Guidance for the Year 2022

Reed's, Inc. to Report Q3, 2022 Results on Nov 10, 2022

Reed’s Receives Positive Nasdaq Listing Determination

Reed's, Inc., Annual General Meeting, Oct 05, 2022

Reed's Submitted an Appeal to A Hearings Panel of the Determination Received from Nasdaq Regulation

Reed Receives Determination Letter from Nasdaq

Reed’S, Inc. Announced the Launch of the New Reed’S® Harvest Spiced Apple Cider

No longer forecast to breakeven

Second quarter 2022 earnings: EPS and revenues miss analyst expectations

Reed's, Inc. Provides Earnings Guidance for the Fiscal Year Ending December 31, 2022

Reed’s, Inc. Announces the Launch of Reed’s Hard Ginger Ale

Reed's, Inc. to Report Q2, 2022 Results on Aug 11, 2022

Reed's, Inc. Launches Swing-Lids in 630 Cracker Barrel Old Country Stores Nationwide

Less than half of directors are independent

Reed's, Inc. Announces Changes to Board of Directors

Price target decreased to US$0.93

Reed's, Inc. Announces Resignation of Rhonda Kallman from the Board of Directors, Effective on June 30, 2022

Reed's, Inc. Provides Revenue Guidance for the Year 2022

Reed's, Inc. announced that it has received $11.1 million in funding from Whitebox Advisors LLC

Reed's, Inc. to Report Q1, 2022 Results on May 16, 2022

Reed's, Inc. announced delayed annual 10-K filing

Reed's, Inc. Reiterates Revenue Guidance for the Year 2022

Price target decreased to US$1.05

Reed's, Inc. Provides Preliminary Unaudited Earnings Guidance for the Fourth Quarter and Full Year Ended December 31, 2021 and Full Year 2022

Reed’s® Launches Ready-to-Drink Zero Sugar Classic Mule in Costco

Here's Why Reed's (NASDAQ:REED) Can Afford Some Debt

Forecast to breakeven in 2024

Reed’s Inc. Launches Mule in Michigan At Midtown Fresh

Third quarter 2021 earnings released: US$0.042 loss per share (vs US$0.041 loss in 3Q 2020)

Reed’s® Launches Limited-Edition “Boo Box” For Halloween

Independent Chairman of the Board recently bought US$97k worth of stock

Reed's (NASDAQ:REED) Is Carrying A Fair Bit Of Debt

Second quarter 2021 earnings released: US$0.035 loss per share (vs US$0.029 loss in 2Q 2020)

Reed's, Inc. Reaffirms Revenue Guidance for Fiscal 2021

Vice President of Operations Richard Hubli has left the company

Reed's, Inc. Launches of New REAL Ginger Ale Mocktails

Reed's, Inc.'s Craft Launches Extra Ginger Beer in 12 oz

Consensus forecasts updated

First quarter 2021 earnings released: US$0.052 loss per share (vs US$0.054 loss in 1Q 2020)

Reed's, Inc. Reaffirms Earnings Guidance for the Fiscal Year 2021

Handcrafted Beverage Leader, Reed’S Inc., Introduces New Range of Resealable Bottles

Reed's soars after landing CVS deal; see who called it

Consensus EPS estimates increase to -US$0.09

Full year 2020 earnings released: US$0.17 loss per share (vs US$0.46 loss in FY 2019)

Reed's, Inc. Provides Earnings Guidance for the Full Year 2021

Reed's, Inc. to Report Q4, 2020 Results on Mar 30, 2021