Reed's Management

Management criteria checks 3/4

Reed's' CEO is Norm Snyder, appointed in Mar 2020, has a tenure of 4.33 years. total yearly compensation is $324.26K, comprised of 95.6% salary and 4.4% bonuses, including company stock and options. directly owns 2.39% of the company’s shares, worth $146.51K. The average tenure of the management team and the board of directors is 1.8 years and 4.3 years respectively.

Key information

Norm Snyder

Chief executive officer


Total compensation

CEO salary percentage95.6%
CEO tenure4.3yrs
CEO ownership2.4%
Management average tenure1.8yrs
Board average tenure4.3yrs

Recent management updates

Recent updates

Here's Why Reed's (NASDAQ:REED) Can Afford Some Debt

Jan 05
Here's Why Reed's (NASDAQ:REED) Can Afford Some Debt

Reed's (NASDAQ:REED) Is Carrying A Fair Bit Of Debt

Aug 18
Reed's (NASDAQ:REED) Is Carrying A Fair Bit Of Debt

Reed's soars after landing CVS deal; see who called it

May 04

Reed's' (NASDAQ:REED) Stock Price Has Reduced 76% In The Past Five Years

Feb 16
Reed's' (NASDAQ:REED) Stock Price Has Reduced 76% In The Past Five Years

Reed's Is Not Worth The Risk

Feb 02

Reed’s stock rally on guiding Q4 sales above consensus

Jan 13

CEO Compensation Analysis

How has Norm Snyder's remuneration changed compared to Reed's's earnings?
DateTotal CompensationSalaryCompany Earnings
Mar 31 2024n/an/a


Dec 31 2023US$324kUS$310k


Sep 30 2023n/an/a


Jun 30 2023n/an/a


Mar 31 2023n/an/a


Dec 31 2022US$376kUS$361k


Sep 30 2022n/an/a


Jun 30 2022n/an/a


Mar 31 2022n/an/a


Dec 31 2021US$373kUS$359k


Sep 30 2021n/an/a


Jun 30 2021n/an/a


Mar 31 2021n/an/a


Dec 31 2020US$602kUS$309k


Sep 30 2020n/an/a


Jun 30 2020n/an/a


Mar 31 2020n/an/a


Dec 31 2019US$302kUS$60k


Compensation vs Market: Norm's total compensation ($USD324.26K) is below average for companies of similar size in the US market ($USD686.73K).

Compensation vs Earnings: Norm's compensation has been consistent with company performance over the past year.


Norm Snyder (62 yo)





Mr. Norman E. Snyder, Jr., also known as Norm, serves as the Chief Executive Officer and Director at Reed's, Inc. since March 01, 2020 and served as its Chief Operating Officer since September 30, 2019 un...

Leadership Team

Norman Snyder
CEO & Director4.3yrsUS$324.26k2.39%
$ 146.5k
Joann Tinnelly
CFO & Secretary1.3yrsUS$186.14k0.91%
$ 55.8k
Christopher Burleson
Chief Commercial Officer1.4yrsUS$348.60k0.70%
$ 43.1k
Christopher Reed
Founder37.5yrsUS$141.88kno data
Damian Warshall
Vice President of Operations1.8yrsno datano data
Philip Trotman
Director of Marketingno datano datano data


Average Tenure


Average Age

Experienced Management: REED's management team is not considered experienced ( 1.8 years average tenure), which suggests a new team.

Board Members

Norman Snyder
CEO & Director4.3yrsUS$324.26k2.39%
$ 146.5k
Lewis Jaffe
Independent Director7.8yrsUS$50.00k0.15%
$ 9.4k
Randle Lee Edwards
Independent Directorless than a yearno datano data
John Bello
Chairman of the Board7.7yrsUS$50.00k13.95%
$ 856.7k
Louis Imbrogno
Independent Director4.9yrsUS$50.00k0.19%
$ 11.8k
Thomas Kosler
Independent Director2yrsUS$50.00k0.25%
$ 15.2k
Shufen Deng
Directorless than a yearno data24.23%
$ 1.5m


Average Tenure


Average Age

Experienced Board: REED's board of directors are considered experienced (4.3 years average tenure).

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