Reed's Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

OTCPK:REED Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
15 Nov 24	SellUS$11,803	Union Square Park Capital Management, LLC	Company	10,525	US$1.13
10 Sep 24	BuyUS$7,903,194	Shufen Deng	Individual	4,429,337	US$2.59
10 Sep 24	BuyUS$796,808	Union Square Park Capital Management, LLC	Company	531,205	US$1.50

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of REED?
Owner Type	Number of Shares	Ownership Percentage
Institutions	1,332,089	2.94%
General Public	16,418,251	36.2%
Individual Insiders	27,620,907	60.9%

Dilution of Shares: Shareholders have been substantially diluted in the past year, with total shares outstanding growing by 983.5%.

Top Shareholders

Top 10 shareholders own 63.81% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
59.3%	Shufen Deng	26,907,411	US$16.7m	507%	no data
2.37%	Union Square Park Capital Management, LLC	1,074,346	US$668.2k	-0.97%	0.98%
1.15%	John Bello	521,465	US$324.4k	0%	no data
0.57%	Whitebox Advisors LLC	257,743	US$160.3k	0%	0.03%
0.22%	Norman Snyder	99,869	US$62.1k	0%	no data
0.084%	Joann Tinnelly	38,035	US$23.7k	0%	no data
0.065%	Christopher Burleson	29,369	US$18.3k	0%	no data
0.023%	Thomas Kosler	10,346	US$6.4k	0%	no data
0.018%	Louis Imbrogno	8,017	US$5.0k	0%	no data
0.014%	Lewis Jaffe	6,395	US$4.0k	0%	no data

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/01/08 22:29
End of Day Share Price	2025/01/08 00:00
Earnings	2024/09/30
Annual Earnings	2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Reed's, Inc. is covered by 6 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Kevin Dede	H.C. Wainwright & Co.
Dmitriy Shapiro	Rodman & Renshaw, LLC
Sean McGowan	Roth MKM