Celsius Holdings (NasdaqCM:CELH) Sees 27% Jump As Annual Sales Climb To US$1 Billion

Celsius Holdings (NasdaqCM:CELH) recently recorded a 27% price increase over the last quarter, with several factors potentially influencing this upward movement. The appointment of Eric Hanson as the new President and COO, effective March 24, aligns with the company's ambitions in the functional beverage sector, perhaps boosting investor confidence. Despite reporting a net loss for Q4 2024, annual sales rose to $1.36 billion. The introduction of the CELSIUS HYDRATION product line may have contributed to positive sentiment. Meanwhile, U.S. markets experienced a modest recovery, with the S&P 500 and Nasdaq both inching higher amid easing tariff fears, providing a favorable backdrop.

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Over the past five years, Celsius Holdings has achieved an extraordinary total return of a little over 2445%, demonstrating significant growth. Key to this performance was the acquisition of Alani Nu in 2025, aimed at capturing health-conscious millennials and Gen Z consumers, thereby diversifying Celsius's portfolio and enhancing revenue streams. The launch of the CELSIUS HYDRATION product line in early 2025 further broadened the company's market presence, reaching new consumer segments. Additionally, Celsius's expansion into new markets such as Canada and Europe during 2024 amplified its international footprint, increasing sales opportunities. The 3-for-1 stock split in November 2023 made shares more accessible, potentially attracting new investors.

Despite a volatile recent year where Celsius underperformed the U.S. Beverage industry, returning less compared to the industry's 3.8% decline, its five-year trajectory underscores substantial growth sustenance. The collaboration with PepsiCo has been instrumental, aiming to optimize distribution and supply chain efficiencies, likely contributing to reduced costs and improved margins over this duration.

Click to explore a detailed breakdown of our findings in Celsius Holdings' financial health report.

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