Visa (V): Assessing Valuation After a Recent Pullback and Long-Term Growth Strength

Simply Wall St

Visa (V) has cooled off recently, slipping about 4% over the past month and roughly 5% in the past 3 months, but the long term total return story still looks intact.

See our latest analysis for Visa.

That pullback sits against a still positive backdrop, with the share price up modestly year to date and a much stronger multi year total shareholder return suggesting that the long term growth story is far from broken.

If Visa’s move has you rethinking where the next compounding story might come from, it could be worth exploring fast growing stocks with high insider ownership as a fresh hunting ground.

Yet with Visa still growing earnings at a double digit clip and trading below analyst targets, investors face a key question: is this a rare chance to buy quality at a discount, or is future growth already priced in?

Most Popular Narrative Narrative: 16.4% Undervalued

With Visa closing at $327.10 against a narrative fair value near $391, the current pullback is framed as a potential long term mispricing rather than a trend break.

Rapidly accelerating adoption of value added services (VAS), with VAS revenue up 26% year over year and expanding into areas such as AI, risk solutions, and open banking, is increasing Visa's mix of higher margin business lines, which should lift net margins and improve overall earnings quality.

Read the complete narrative.

Curious how steady double digit growth, rising margins and shrinking share count can still justify a premium earnings multiple? The full narrative unpacks the math, step by step.

Result: Fair Value of $391.46 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, rapidly evolving real time payment systems and intensifying regulatory scrutiny on fees could erode Visa’s margins and challenge the premium growth narrative.

Find out about the key risks to this Visa narrative.

Another View: Rich On Earnings

On a simple earnings lens, the story looks less forgiving. Visa trades at about 31.5 times earnings versus 13.8 times for the broader US diversified financials and 17 times for peers. Our fair ratio sits nearer 19.9 times, suggesting valuation risk if sentiment cools.

See what the numbers say about this price — find out in our valuation breakdown.

NYSE:V PE Ratio as at Dec 2025

Build Your Own Visa Narrative

If you see the story differently or want to dig into the numbers yourself, you can build a custom view in minutes with Do it your way.

A good starting point is our analysis highlighting 4 key rewards investors are optimistic about regarding Visa.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

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