Does Morningstar’s Overhauled Medalist Ratings Methodology Change The Bull Case For Morningstar (MORN)?

Simply Wall St
  • Morningstar, Inc. has announced significant global updates to its forward-looking Morningstar Medalist Rating for managed investments, scheduled to go live in April 2026, including greater transparency into inputs, a new explicit Price Score, and fixed rating thresholds.
  • A particularly distinctive change is the tenure-weighted “Fund Manager Successful Experience” metric, which tracks managers’ month-by-month excess returns versus category indexes over the past decade.
  • Next, we’ll explore how these methodology changes, especially the new Price Score tying fees directly into ratings, could reshape Morningstar’s investment narrative.

Find companies with promising cash flow potential yet trading below their fair value.

What Is Morningstar's Investment Narrative?

For someone considering Morningstar, you really need to believe in the long-term relevance of its independent data, ratings, and software to advisors and institutions, even if near-term growth is more steady than spectacular. The new Medalist Rating overhaul fits that thesis: it deepens transparency, formalizes how fees shape ratings, and leans on clear, rules-based thresholds, which should reinforce Morningstar’s brand with professionals rather than fundamentally change the economic engine overnight. With revenue and earnings still growing, high returns on equity, and a share price well below consensus targets, the bigger short term catalysts look tied to execution in newer products like PitchBook-linked indexes and retirement solutions, plus the recent management reshuffle. The main risk is that slower revenue growth and intense competition in research and data limit how much pricing power Morningstar can sustain over time.

Morningstar's shares are on the way up, but could they be overextended? Uncover how much higher they are than fair value.

Exploring Other Perspectives

MORN Community Fair Values as at Dec 2025

Eight Simply Wall St Community fair value estimates for Morningstar range from about US$94 to a very large figure near US$596, reflecting sharply different expectations. Set against the recent Medalist Rating overhaul and a share price still well below analyst targets, this spread underlines how differently people weigh Morningstar’s brand strength against competitive and growth risks. Readers may want to compare several of these views before deciding what Morningstar’s quality and pricing power are really worth.

Explore 8 other fair value estimates on Morningstar - why the stock might be worth over 2x more than the current price!

Build Your Own Morningstar Narrative

Disagree with this assessment? Create your own narrative in under 3 minutes - extraordinary investment returns rarely come from following the herd.

  • A great starting point for your Morningstar research is our analysis highlighting 4 key rewards that could impact your investment decision.
  • Our free Morningstar research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Morningstar's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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