A Look at United Parks & Resorts (PRKS) Valuation Following CFO Transition Announcement

United Parks & Resorts (PRKS) recently announced that James Mikolaichik will step down as Chief Financial Officer and Treasurer on November 15, 2025. Senior finance executive Jim Forrester will assume both roles on an interim basis.

See our latest analysis for United Parks & Resorts.

The leadership changes at United Parks & Resorts shook up the market, with the one-week share price return sliding 10.2%, as investors digested the news of the long-serving CFO departing. Over the past year, total shareholder return is down 13.3%. However, the five-year total return stands at a strong 69%, underlining how the stock’s long-term momentum remains impressive despite recent volatility.

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With the share price under pressure and United Parks & Resorts now trading at a discount to analyst targets, is the market offering a genuine value opportunity, or has it already factored in the company’s future growth prospects?

Most Popular Narrative: 19.9% Undervalued

With United Parks & Resorts closing at $46, but a widely followed fair value estimate of $57.45, there is a noticeable gap between market sentiment and the most popular valuation narrative. This discrepancy highlights investor uncertainty around growth drivers versus the company’s longer-term value potential.

The company continues to invest in digital capabilities such as CRM and its mobile app, which are already showing higher adoption and increased in-app transaction values. These initiatives should enable data-driven marketing and effective upselling, further lifting per capita spending and net margins.

Read the complete narrative.

What is really fueling this bullish outlook? The narrative points to a big shift underway inside the company. Key forward-looking assumptions hinge on a new wave of guest demand and bold margin projections that could reset profit expectations for years to come. Want to know exactly what is behind this eye-catching fair value? Crack open the full narrative to get the insights other investors are using as their playbook.

Result: Fair Value of $57.45 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, weaker Orlando attendance or further weather disruption could quickly erode margin growth. This would challenge the optimistic fair value narrative for United Parks & Resorts.

Find out about the key risks to this United Parks & Resorts narrative.

Build Your Own United Parks & Resorts Narrative

If the current outlook doesn’t align with your perspective, you can dive into the data yourself and shape a narrative in just a few minutes. Do it your way.

A great starting point for your United Parks & Resorts research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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