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Rover Group Valuation

Is ROVR undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of ROVR when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
US$12.14
Fair Value
9.5% undervalued intrinsic discount
5
Number of Analysts

Below Fair Value: ROVR ($10.99) is trading below our estimate of fair value ($12.14)

Significantly Below Fair Value: ROVR is trading below fair value, but not by a significant amount.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for ROVR?

Key metric: As ROVR is barely profitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for ROVR. This is calculated by dividing ROVR's market cap by their current revenue.
What is ROVR's PS Ratio?
PS Ratio9.2x
SalesUS$217.80m
Market CapUS$2.00b

Price to Sales Ratio vs Peers

How does ROVR's PS Ratio compare to its peers?

The above table shows the PS ratio for ROVR vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average2.3x
OSW OneSpaWorld Holdings
2.2x8.7%US$2.0b
MCW Mister Car Wash
2.3x8.4%US$2.3b
FTDR Frontdoor
2.3x4.8%US$4.3b
SDA SunCar Technology Group
2.3x24.7%US$954.5m
ROVR Rover Group
9.2x16.1%US$2.0b

Price-To-Sales vs Peers: ROVR is expensive based on its Price-To-Sales Ratio (9.2x) compared to the peer average (2.3x).


Price to Sales Ratio vs Industry

How does ROVR's PS Ratio compare vs other companies in the US Consumer Services Industry?

17 CompaniesPrice / SalesEstimated GrowthMarket Cap
CHGG Chegg
0.2x-16.7%US$156.46m
WW WW International
0.1x-3.7%US$98.23m
QSG QuantaSing Group
0.2x-0.5%US$93.03m
MYND Mynd.ai
0.2xn/aUS$79.43m
ROVR 9.2xIndustry Avg. 1.8xNo. of Companies17PS012345+
17 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: ROVR is expensive based on its Price-To-Sales Ratio (9.2x) compared to the US Consumer Services industry average (1.3x).


Price to Sales Ratio vs Fair Ratio

What is ROVR's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

ROVR PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio9.2x
Fair PS Ratio2.5x

Price-To-Sales vs Fair Ratio: ROVR is expensive based on its Price-To-Sales Ratio (9.2x) compared to the estimated Fair Price-To-Sales Ratio (2.5x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst ROVR forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Currentn/a
US$10.40
0%
11.5%US$11.00US$8.00n/a5
Jan ’26n/a
US$10.40
0%
11.5%US$11.00US$8.00n/a5
Dec ’25n/a
US$10.40
0%
11.5%US$11.00US$8.00n/a5
Nov ’25n/a
US$10.40
0%
11.5%US$11.00US$8.00n/a5
Oct ’25n/a
US$10.40
0%
11.5%US$11.00US$8.00n/a5
Sep ’25n/a
US$10.40
0%
11.5%US$11.00US$8.00n/a5
Aug ’25n/a
US$10.40
0%
11.5%US$11.00US$8.00n/a5
Jul ’25n/a
US$10.40
0%
11.5%US$11.00US$8.00n/a5
Jun ’25n/a
US$10.40
0%
11.5%US$11.00US$8.00n/a5
May ’25n/a
US$10.40
0%
11.5%US$11.00US$8.00n/a5
Apr ’25n/a
US$10.40
0%
11.5%US$11.00US$8.00n/a5
Mar ’25US$10.99
US$10.40
-5.4%
11.5%US$11.00US$8.00n/a5
Feb ’25US$10.94
US$10.40
-4.9%
11.5%US$11.00US$8.00n/a5
Jan ’25US$10.88
US$10.40
-4.4%
11.5%US$11.00US$8.00n/a5
Dec ’24US$10.95
US$10.40
-5.0%
11.5%US$11.00US$8.00n/a5
Nov ’24US$6.30
US$6.86
+8.8%
10.1%US$8.00US$6.00n/a7
Oct ’24US$6.26
US$6.86
+9.5%
10.1%US$8.00US$6.00n/a7
Sep ’24US$6.94
US$6.86
-1.2%
10.1%US$8.00US$6.00n/a7
Aug ’24US$5.58
US$5.61
+0.5%
14.7%US$7.00US$4.50n/a7
Jul ’24US$4.91
US$5.61
+14.2%
14.7%US$7.00US$4.50n/a7
Jun ’24US$4.58
US$5.61
+22.4%
14.7%US$7.00US$4.50n/a7
May ’24US$4.52
US$5.39
+19.3%
15.6%US$7.00US$4.50n/a7
Apr ’24US$4.53
US$5.59
+23.5%
17.0%US$7.00US$4.50n/a8
Mar ’24US$4.31
US$5.53
+28.3%
18.7%US$7.00US$4.00US$10.998
Feb ’24US$4.23
US$5.72
+35.2%
20.4%US$8.00US$4.50US$10.948
Jan ’24US$3.67
US$6.09
+66.0%
22.1%US$8.00US$4.50US$10.888
Analyst Price Target
Consensus Narrative from 5 Analysts
US$10.40
Fair Value
5.7% overvalued intrinsic discount
5
Number of Analysts

Analyst Forecast: Target price is lower than the current share price.


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/02/28 10:24
End of Day Share Price 2024/02/26 00:00
Earnings2023/09/30
Annual Earnings2022/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Rover Group, Inc. is covered by 7 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Michael GrahamCanaccord Genuity
Eric SheridanGoldman Sachs
Eric SheridanGoldman Sachs