V.F. Corporation (VFC) Valuation in Focus After Lawsuits Spotlight Vans Revenue and Turnaround Challenges

Simply Wall St

V.F (VFC) is facing a string of securities class action lawsuits after law firms announced allegations that the company misled investors about its turnaround efforts, particularly regarding revenue at its Vans brand. These legal developments are attracting increased attention from investors and influencing recent market sentiment around the stock.

See our latest analysis for V.F.

V.F’s recent legal troubles have fueled renewed uncertainty, and that was clear when the stock dropped sharply after revealing weak Vans performance and the need for deeper turnaround actions. While the latest share price sits at $15.19, years of underperformance remain a concern. VF’s total shareholder return is still negative over one, three, and five-year periods, so market momentum appears to be fading rather than building.

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With such steep declines and a cloud of legal uncertainty, is V.F’s share price now reflecting all of the bad news? Could investors be overlooking a potential recovery and future growth opportunity?

Most Popular Narrative: 1.9% Undervalued

Based on the most popular narrative, V.F's fair value is slightly above the current share price, suggesting a small potential upside if the company successfully executes on its strategic plans. Recent operational improvements and growth initiatives are critical factors behind this optimistic outlook on value.

"The strategic focus on expanding higher-margin channels, including direct-to-consumer and e-commerce, is beginning to drive improved gross margins and deeper customer engagement. This is expected to lift both revenue growth and net margins over time as V.F. capitalizes on the sustained consumer shift toward digital and premium shopping experiences."

Read the complete narrative.

Curious what power moves could tip the scales for V.F? Discover the big bets on margin expansion, digital transformation, and premium positioning fueling these numbers. There’s more to this narrative than meets the eye. Get the inside story and decide if consensus is leaning too cautious or not bold enough.

Result: Fair Value of $15.49 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, continued weakness at Vans or unexpectedly sluggish progress in premium brand turnarounds could quickly challenge this cautiously optimistic view.

Find out about the key risks to this V.F narrative.

Another View: High Valuation Ratios Raise Concerns

Looking at valuation through the lens of the price-to-earnings ratio tells a very different story for V.F. The current ratio is 56.5x, which stands out as much higher than both its peers (15.7x) and the US Luxury industry average (21.3x). In comparison, our fair ratio estimate is 29.5x. This sizable gap means the stock appears expensive on traditional multiples, posing valuation risk if profitability does not improve as forecast. With numbers like these, is there an overlooked justification for this high multiple? Is caution warranted?

See what the numbers say about this price — find out in our valuation breakdown.

NYSE:VFC PE Ratio as at Oct 2025

Build Your Own V.F Narrative

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A great starting point for your V.F research is our analysis highlighting 3 key rewards and 3 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

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