Is Levi Strauss Still Attractively Priced After Its Strong 2024 Share Price Rally?

• If you are wondering whether Levi Strauss is still fairly priced after its recent performance, or if there is real value hiding in plain sight, this breakdown can help you consider whether the current share price aligns with the fundamentals.
• Levi Strauss has quietly delivered solid gains, with the stock up 0.6% over the last week, 6.4% over the past month, 25.0% year to date, and 33.5% over the last year. This pattern may suggest that the market is steadily warming to its story.
• Recent headlines have focused on Levi's strategic push into direct to consumer channels and its expanding premium offerings. Both of these can support stronger brand control and potentially higher margins over time. At the same time, investors are watching how Levi balances that growth with its wholesale partnerships and the broader retail environment, which helps explain some of the renewed interest in the stock.
• Right now, Levi Strauss scores a strong 5/6 on our valuation checks, suggesting the shares appear undervalued on most traditional metrics. We will walk through those methods next and also explore a more holistic way to think about what "fair value" really means by the end of this article.

Levi Strauss delivered 33.5% returns over the last year. See how this stacks up to the rest of the Luxury industry.

Approach 1: Levi Strauss Discounted Cash Flow (DCF) Analysis

A Discounted Cash Flow model estimates what a company is worth by projecting the cash it can generate in the future and discounting those cash flows back to today in dollar terms.

For Levi Strauss, the latest twelve month Free Cash Flow stands at about $283.8 million. Using a 2 Stage Free Cash Flow to Equity model, analysts first project cash flows explicitly, then Simply Wall St extrapolates beyond the analyst horizon. In this case, Free Cash Flow is expected to reach around $813.8 million by 2035, with a gradual slowdown in growth as the business matures.

When those future cash flows over the next decade are discounted back to today, the resulting intrinsic value is roughly $24.84 per share. Compared with the current market price, this implies the shares are trading at about a 12.4% discount, which indicates that investors may not be fully pricing in Levi’s cash generation potential.

Result: UNDERVALUED

Our Discounted Cash Flow (DCF) analysis suggests Levi Strauss is undervalued by 12.4%. Track this in your watchlist or portfolio, or discover 911 more undervalued stocks based on cash flows.

Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Levi Strauss.

Approach 2: Levi Strauss Price vs Earnings

For established, profitable businesses like Levi Strauss, the Price to Earnings (P E) ratio is a practical way to judge whether the market price makes sense relative to the profits the company is generating today.

In general, companies with stronger growth prospects and lower perceived risk tend to justify a higher P E multiple, while slower growth or greater uncertainty usually warrants a lower one. Levi currently trades at about 16.29x earnings, which is below both the Luxury industry average of roughly 22.62x and the broader peer group average of about 32.63x. On those simple comparisons, the stock looks inexpensive.

Simply Wall St also applies a proprietary “Fair Ratio” framework, which estimates what a reasonable P E should be once you factor in Levi’s specific earnings growth outlook, industry position, profit margins, market cap and risk profile. This tailored approach is more insightful than raw peer or industry comparisons because it adjusts for the company’s own fundamentals rather than assuming one size fits all. For Levi, the Fair Ratio is 18.97x. This means the shares trade at a discount to what its metrics would typically justify, which points to potential upside if the business delivers as expected.

Result: UNDERVALUED

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Upgrade Your Decision Making: Choose your Levi Strauss Narrative

Earlier we mentioned that there is an even better way to understand valuation, so let us introduce you to Narratives. These are simple stories that investors create on Simply Wall St’s Community page to connect their view of a company’s future revenues, earnings and margins to a financial forecast and a Fair Value. They then compare that Fair Value with today’s share price to decide whether to buy or sell. The platform keeps each Narrative updated as new news or earnings arrive. For Levi Strauss, one investor might build a bullish Narrative around accelerating international and Direct to Consumer growth and arrive at a Fair Value near the high end of current targets around $28. A more cautious investor might focus on tariff risk, apparel cyclicality and execution challenges and land closer to $19, with both perspectives translated into numbers and continuously refreshed as the story evolves.

Do you think there's more to the story for Levi Strauss? Head over to our Community to see what others are saying!

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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