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FIGS (FIGS): Assessing Valuation After Recent Momentum in Healthcare Apparel Shares

Reviewed by Kshitija Bhandaru
See our latest analysis for FIGS.
After some steady but unspectacular sessions, FIGS shares have started to show signs of momentum, with the latest price sitting at $7.34. Over the past year, the stock delivered a 13.4% total shareholder return, and while it endured setbacks earlier, recent price action suggests investor sentiment may be turning a corner as the company continues to execute on its strategy.
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But with shares rebounding and recent results showing growth, investors now face a familiar question: Is FIGS trading at an attractive valuation, or is the market already factoring in all of its potential upside?
Most Popular Narrative: 14.3% Overvalued
With FIGS trading at $7.34 and the narrative’s fair value at $6.42, the most widely followed outlook signals downside from current levels. This contrast sets up a tension between recent momentum and analyst models that is hard to ignore.
Enhanced cost discipline and a digital-first approach are boosting margins, offsetting external headwinds, and positioning the company for sustained earnings growth.
Want to uncover the real reason behind the premium valuation? There is a financial lever at play here: the narrative’s future margin and profit assumptions drive this much higher price than the fundamentals alone might suggest. Curious which bullish projections convinced analysts a premium is justified for FIGS? Read the full narrative to find the surprising drivers that back up this valuation.
Result: Fair Value of $6.42 (OVERVALUED)
Have a read of the narrative in full and understand what's behind the forecasts.
However, persistent tariff headwinds or softer customer growth could emerge as catalysts that may challenge the current upbeat outlook for FIGS.
Find out about the key risks to this FIGS narrative.
Build Your Own FIGS Narrative
If you think there’s another side to the FIGS story or want to dig into the details yourself, you can build your own narrative in just a few minutes: Do it your way.
A great starting point for your FIGS research is our analysis highlighting 1 key reward and 1 important warning sign that could impact your investment decision.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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About NYSE:FIGS
FIGS
Together with its subsidiary, FIGS Canada, Inc., operates as a direct-to-consumer healthcare apparel and lifestyle company in the United States and internationally.
Flawless balance sheet with moderate growth potential.
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