Stock Analysis

Crocs (CROX) Valuation: Assessing Insider Confidence After Continued Board Member Buying

John Replogle, a board member at Crocs (CROX), recently bought 3,000 company shares, adding to a year-long trend of insider buying with no sales. Moves like these can catch investors’ attention and spark curiosity about what insiders might see ahead.

See our latest analysis for Crocs.

Even with insiders backing the company, Crocs’ share price return has been under pressure this year, with the stock falling 33.3% year-to-date and notching a 1-year total shareholder return of -24.94%. The recent insider buying comes as momentum has softened; however, the brand’s longer-term performance remains positive with a 5-year total shareholder return of nearly 20%.

If you’re on the lookout for new opportunities beyond Crocs, this could be the perfect moment to explore fast growing stocks with high insider ownership.

With Crocs trading at a substantial discount to its analyst price target and insiders showing confidence, the question now is whether the market is overlooking Crocs’ future growth or if the current price already reflects its true value.

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Most Popular Narrative: 16.4% Undervalued

Against a last close price of $73.39, the most popular narrative puts Crocs’ fair value at $87.83, suggesting room for upside even as recent news and management changes shape sentiment. To understand what powers this view, let’s look closer at a key catalyst from the narrative.

The company is experiencing robust international growth, particularly in Asia and Europe, where brand engagement, product localization, and new retail formats are driving a higher portion of revenue mix overseas. As international now represents over half of Crocs Brand sales and continues to deliver mid-teens to 30%+ growth, this ongoing global expansion is likely to significantly boost future revenue and diversify earnings away from a more volatile North American consumer environment.

Read the complete narrative.

There is a bold blueprint baked into this valuation. International sales, double-digit growth ambitions, and a major geographic shift all combine in a scenario very different from Crocs’ past. Curious how analysts are projecting future profits and why they think margins will surge even as revenues dip? The numbers hidden in this narrative might surprise you.

Result: Fair Value of $87.83 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, falling U.S. demand and shifting consumer tastes could challenge Crocs’ growth story if positive trends abroad fail to offset obstacles at home.

Find out about the key risks to this Crocs narrative.

Build Your Own Crocs Narrative

Want to see a different angle or trust your own instincts? You can dive into the data yourself and quickly craft your own view. Do it your way.

A great starting point for your Crocs research is our analysis highlighting 3 key rewards and 3 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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About NasdaqGS:CROX

Crocs

Designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under the Crocs and HEYDUDE Brands in the United States and internationally.

Undervalued with reasonable growth potential.

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