Douglas Dynamics Management
Management criteria checks 2/4
Douglas Dynamics' CEO is Mark Genderen, appointed in Mar 2025, has a tenure of 1.17 years. total yearly compensation is $3.01M, comprised of 21.7% salary and 78.3% bonuses, including company stock and options. directly owns 0.23% of the company’s shares, worth $2.45M. The average tenure of the management team and the board of directors is 1.2 years and 4.6 years respectively.
Key information
Mark Genderen
Chief executive officer
US$3.0m
Total compensation
| CEO salary percentage | 21.65% |
| CEO tenure | 1.2yrs |
| CEO ownership | 0.2% |
| Management average tenure | 1.2yrs |
| Board average tenure | 4.6yrs |
Recent management updates
Recent updates
Narrative Update • Apr 28
PLOW: Constructive 2026 Outlook And Q4 Update Will Support Further Upside
Analysts now frame Douglas Dynamics around a revised price target of about $48 to $50, up from prior levels in the mid $30s to high $30s. This reflects updated models after Q4 results and a view that the recent share rally has brought the stock closer to fair value.Narrative Update • Apr 11
PLOW: Constructive 2026 Outlook And Q4 Update Suggest Shares Are Fairly Priced
Analysts have lifted their price target range for Douglas Dynamics to about $48 to $50, up from $35 to $39. This reflects updated models after Q4 results and a view that the 2026 outlook is constructive while the recent share rally has brought the stock closer to fair value.Narrative Update • Mar 27
PLOW: 2026 Outlook And Q4 Revisions Will Support Further Upside
Analysts have lifted their price targets on Douglas Dynamics into a $48 to $50 range, reflecting updated models after Q4 results and the view that the recent share move now places the stock closer to estimated fair value. Analyst Commentary Bullish Takeaways Bullish analysts see the updated Q4 models as supportive of a higher valuation range, which is reflected in price targets moving into the high $40s to $50 level.Narrative Update • Mar 13
PLOW: 2026 Outlook And Q4 Revisions Will Drive Bullish Repricing
Analysts have lifted their price target on Douglas Dynamics to $50.50 from $48.25, citing updated models following recent quarterly results and a view that shares are now closer to fair value after the latest rally. Analyst Commentary Bullish Takeaways Bullish analysts point to updated models after Q4 results as support for higher valuation ranges, with targets such as $50 and $50.50 indicating more confidence in the company’s execution on its current plan.Seeking Alpha • Mar 10
Douglas Dynamics: I Should Have Upgraded This Play Sooner
Summary Douglas Dynamics delivered a 43.7% share price surge, driven by robust revenue and profit growth, especially in Q4 2025. 2025 saw significant gains in both Work Truck Attachments and Work Truck Solutions segments, fueled by strong snowfall and municipal demand. Management guides for 2026 sales of $710–$760 million, EBITDA of $100–$120 million, and adjusted EPS of $2.25–$2.85. PLOW is upgraded to a soft ‘buy’ as growth momentum and fair valuation outweigh concerns about recent multiple expansion. Read the full article on Seeking Alpha
New Narrative • Feb 27
Municipal Demand And Replacement Cycle Tailwinds Will Support Stronger Long Term Prospects
Catalysts About Douglas Dynamics Douglas Dynamics designs and manufactures work truck attachments and solutions, including snow and ice control equipment and truck upfits for municipal and commercial customers. What are the underlying business or industry changes driving this perspective?Narrative Update • Feb 26
PLOW: Q4 Revisions And Profitability Outlook Will Shape Future Share Performance
Analysts have raised their price target on Douglas Dynamics to $50 from $35, reflecting updated views on fair value, P/E multiples, and profitability following recent Q4 results and model revisions. Analyst Commentary Analysts updating their models after Q4 results are signaling a reassessment of Douglas Dynamics' fair value, with the new US$50 price target sitting meaningfully above the prior US$35 level.Analysis Article • Jan 08
Is There An Opportunity With Douglas Dynamics, Inc.'s (NYSE:PLOW) 29% Undervaluation?
Key Insights The projected fair value for Douglas Dynamics is US$49.65 based on 2 Stage Free Cash Flow to Equity...Analysis Article • Dec 12
Douglas Dynamics (NYSE:PLOW) Is Due To Pay A Dividend Of $0.295
Douglas Dynamics, Inc. ( NYSE:PLOW ) has announced that it will pay a dividend of $0.295 per share on the 31st of...Analysis Article • Sep 08
Douglas Dynamics (NYSE:PLOW) Has Affirmed Its Dividend Of $0.295
Douglas Dynamics, Inc. ( NYSE:PLOW ) has announced that it will pay a dividend of $0.295 per share on the 30th of...Narrative Update • Aug 07
Operational Optimization And Tech Investment Will Navigate Milder Winters
With no material change in Douglas Dynamics’ net profit margin or consensus revenue growth forecasts, the analyst price target remains stable at $36.33. What's in the News Raised 2025 net sales guidance to $630–660 million from $610–650 million.Analysis Article • Jul 05
Douglas Dynamics (NYSE:PLOW) Has A Pretty Healthy Balance Sheet
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Seeking Alpha • Apr 18
No Flurry Of Optimism: Why I'm Downgrading Douglas Dynamics
Summary Douglas Dynamics' financial performance has been mixed, resulting in a 24.1% stock drop despite cheaper EV to EBITDA valuation and economic uncertainty, prompting a downgrade to 'hold'. The company’s revenue has declined from $616.1 million to $568.5 million over three years, with a significant drop in the Work Truck Attachments segment. Management forecasts higher 2025 sales between $610 million and $650 million, but economic and supply chain uncertainties could impact these projections. Rising steel prices and climate change pose significant risks to the business, affecting profit margins and long-term revenue from snow-related products. Read the full article on Seeking AlphaSeeking Alpha • Jan 30
Douglas Dynamics: Tactical Play With Heavy Snowfall Winter
Summary Douglas Dynamics is possibly poised for growth due to already heavy snowfall in the Northeast and Midwest, where snowfall drives plow and ice control product demand. PLOW expects around 5% YoY sales and EBITDA growth, supported by cost-saving measures and improved price realization, which may be conservative with last year's mild winter. Current stock prices are at 2016 levels, presenting a compelling buying opportunity with forward PEs potentially dropping to 16.5x or lower, assuming success in cost savings. We also think that based on past years when sales were at higher levels in more normal winters, forward PEs could be even more compressed and attractive. At the very least, prices are quite languished, and below the levels of last mild winter. Even on that tactical basis, it is interesting, though current dealer inventories are elevated. Read the full article on Seeking AlphaAnalysis Article • Dec 09
Douglas Dynamics' (NYSE:PLOW) Dividend Will Be $0.295
The board of Douglas Dynamics, Inc. ( NYSE:PLOW ) has announced that it will pay a dividend of $0.295 per share on the...Analysis Article • Nov 06
Concerns Surrounding Douglas Dynamics' (NYSE:PLOW) Performance
The market shrugged off Douglas Dynamics, Inc.'s ( NYSE:PLOW ) solid earnings report. Our analysis showed that there...
New Narrative • Sep 24
Cost Savings And Tactical Alliances Propel Record Growth And Future Profitability
Strategic partnerships and expansions, including with John Deere, aim to enhance sales channels and customer bases, fostering revenue growth in key segments.Analysis Article • Sep 08
Douglas Dynamics (NYSE:PLOW) Is Due To Pay A Dividend Of $0.295
Douglas Dynamics, Inc. ( NYSE:PLOW ) has announced that it will pay a dividend of $0.295 per share on the 30th of...Analysis Article • Jul 31
Douglas Dynamics' (NYSE:PLOW) Returns Have Hit A Wall
What trends should we look for it we want to identify stocks that can multiply in value over the long term? Ideally, a...Seeking Alpha • Jul 30
Douglas Dynamics Is Beginning To Prove Itself
Summary Douglas Dynamics, Inc. shares rose 5.5% after exceeding revenue, earnings, and adjusted earnings per share expectations in Q2 of fiscal year 2024. Despite a decline in revenue, the company's financial performance improved year over year, with higher earnings and cash flows reported. Management's guidance for the rest of the year suggests continued growth, making the stock look attractively priced on an absolute basis. Read the full article on Seeking AlphaAnalysis Article • Jul 17
Douglas Dynamics, Inc.'s (NYSE:PLOW) Shareholders Might Be Looking For Exit
There wouldn't be many who think Douglas Dynamics, Inc.'s ( NYSE:PLOW ) price-to-earnings (or "P/E") ratio of 19.7x is...Analysis Article • Jun 11
Douglas Dynamics (NYSE:PLOW) Is Due To Pay A Dividend Of $0.295
The board of Douglas Dynamics, Inc. ( NYSE:PLOW ) has announced that it will pay a dividend of $0.295 per share on the...Seeking Alpha • May 24
Douglas Dynamics: Market Leader Trading At Near-Trough Multiple On Depressed Earnings
Summary Due to weak demand caused by weather-related challenges, Douglas Dynamics is trading at depressed earnings and a near trough multiple. This is creating an opportunity to invest in a business with both a market-leading, stable, and cash-generative segment, and a segment with a history of consistent growth. I see a credible case for the stock to reach $35-$40 based on my estimates of FCF growth over the next few years and a 15-20x multiple. While these estimates are dependent on favorable weather conditions, I believe the Solutions segment will continue to grow due to commentary from other companies regarding demand from vocational trucking customers. Read the full article on Seeking AlphaSeeking Alpha • May 02
Douglas Dynamics: Priced For (Potentially) Attractive Returns
Summary Douglas Dynamics' stock price has declined by nearly half since the start of 2021 due to declining sales and EBITDA. The company's Work Truck Attachments segment has been affected by external headwinds, including lower snowfall levels, destocking, and macro headwinds. Should weather reverse course, and both their WTA and WTS segment maintain their margins, PLOW is priced to generate attractive IRRs for investors. Read the full article on Seeking AlphaCEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | US$52m |
| Dec 31 2025 | US$3m | US$651k | US$46m |
| Sep 30 2025 | n/a | n/a | US$41m |
| Jun 30 2025 | n/a | n/a | US$65m |
| Mar 31 2025 | n/a | n/a | US$64m |
| Dec 31 2024 | US$1m | US$363k | US$55m |
| Sep 30 2024 | n/a | n/a | US$54m |
| Jun 30 2024 | n/a | n/a | US$28m |
| Mar 31 2024 | n/a | n/a | US$28m |
| Dec 31 2023 | US$582k | US$340k | US$23m |
Compensation vs Market: Mark's total compensation ($USD3.01M) is about average for companies of similar size in the US market ($USD3.71M).
Compensation vs Earnings: Mark's compensation has increased by more than 20% whilst company earnings have fallen more than 20% in the past year.
CEO
Mark Genderen (56 yo)
1.2yrs
Tenure
US$3,008,565
Compensation
Mr. Mark Van Genderen serves as President, CEO & Director of Douglas Dynamics, Inc. since March 03, 2025. He was President of Work Truck Attachments of Douglas Dynamics, Inc. since January 2023 and served...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President | 1.2yrs | US$3.01m | 0.23% $ 2.4m | |
| Executive VP | 8.8yrs | US$2.05m | 0.32% $ 3.4m | |
| President of Work Truck Attachments | 1.3yrs | US$1.02m | 0.023% $ 238.8k | |
| Vice President of Investor Relations | no data | no data | no data | |
| Senior Vice President of People & Culture | no data | no data | no data | |
| President of Municipal-Focused Operations of Work Truck Solutions | less than a year | no data | no data | |
| VP, Corporate Controller & Treasurer | no data | no data | 0.062% $ 647.5k | |
| Director of Organizational Development | no data | no data | no data |
1.2yrs
Average Tenure
54yo
Average Age
Experienced Management: PLOW's management team is not considered experienced ( 1.2 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President | 1.2yrs | US$3.01m | 0.23% $ 2.4m | |
| Independent Director | 14.8yrs | US$189.60k | 0.19% $ 1.9m | |
| Independent Chairman of the Board | 15.6yrs | US$235.43k | 0.19% $ 2.0m | |
| Director | 22.3yrs | US$885.80k | 0.69% $ 7.3m | |
| Independent Director | 5.6yrs | US$202.10k | 0.088% $ 921.0k | |
| Independent Director | less than a year | US$59.25k | 0.020% $ 212.3k | |
| Independent Director | less than a year | US$59.25k | 0.020% $ 212.3k | |
| Independent Director | 3.7yrs | US$204.60k | 0.069% $ 719.9k |
4.6yrs
Average Tenure
58.5yo
Average Age
Experienced Board: PLOW's board of directors are considered experienced (4.6 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/07 05:44 |
| End of Day Share Price | 2026/05/07 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Douglas Dynamics, Inc. is covered by 10 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Timothy Wojs | Baird |
| Jason Ursaner | CJS Securities, Inc. |
| Ryan Sigdahl | Craig-Hallum Capital Group LLC |