Stock Analysis

Don't Ignore The Insider Selling In LiveWire Group

Some LiveWire Group, Inc. (NYSE:LVWR) shareholders may be a little concerned to see that the Lead Independent Director, John Garcia, recently sold a substantial US$740k worth of stock at a price of US$6.95 per share. However, it's crucial to note that they remain very much invested in the stock and that sale only reduced their holding by 4.0%.

LiveWire Group Insider Transactions Over The Last Year

Notably, that recent sale by John Garcia is the biggest insider sale of LiveWire Group shares that we've seen in the last year. While insider selling is a negative, to us, it is more negative if the shares are sold at a lower price. The good news is that this large sale was at well above current price of US$5.67. So it is hard to draw any strong conclusion from it.

In the last year LiveWire Group insiders didn't buy any company stock. The chart below shows insider transactions (by companies and individuals) over the last year. If you want to know exactly who sold, for how much, and when, simply click on the graph below!

Check out our latest analysis for LiveWire Group

insider-trading-volume
NYSE:LVWR Insider Trading Volume June 15th 2025

If you like to buy stocks that insiders are buying, rather than selling, then you might just love this free list of companies. (Hint: Most of them are flying under the radar).

Insider Ownership

Many investors like to check how much of a company is owned by insiders. A high insider ownership often makes company leadership more mindful of shareholder interests. LiveWire Group insiders own about US$18m worth of shares. That equates to 1.5% of the company. We've certainly seen higher levels of insider ownership elsewhere, but these holdings are enough to suggest alignment between insiders and the other shareholders.

Portfolio Valuation calculation on simply wall st

So What Do The LiveWire Group Insider Transactions Indicate?

Insiders sold stock recently, but they haven't been buying. And there weren't any purchases to give us comfort, over the last year. Insiders own shares, but we're still pretty cautious, given the history of sales. We're in no rush to buy! While it's good to be aware of what's going on with the insider's ownership and transactions, we make sure to also consider what risks are facing a stock before making any investment decision. Every company has risks, and we've spotted 4 warning signs for LiveWire Group (of which 3 are a bit unpleasant!) you should know about.

If you would prefer to check out another company -- one with potentially superior financials -- then do not miss this free list of interesting companies, that have HIGH return on equity and low debt.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.

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Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

About NYSE:LVWR

LiveWire Group

Manufactures and sells electric motorcycles in the United States, Austria, and internationally.

Adequate balance sheet with low risk.

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