Stock Analysis Report

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Executive Summary

HomeMaid AB (publ) provides cleaning services in Sweden. More Details

Snowflake Analysis

Flawless balance sheet and good value.

Share Price & News

How has HomeMaid's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: HOME B is not significantly more volatile than the rest of Swedish stocks over the past 3 months, typically moving +/- 6% a week.

Volatility Over Time: HOME B's weekly volatility (6%) has been stable over the past year.

Market Performance

7 Day Return




SE Consumer Services


SE Market

1 Year Return




SE Consumer Services


SE Market

Return vs Industry: HOME B underperformed the Swedish Consumer Services industry which returned 39.3% over the past year.

Return vs Market: HOME B exceeded the Swedish Market which returned 17.1% over the past year.

Shareholder returns

HOME BIndustryMarket
7 Day6.1%-1.4%1.6%
30 Day6.7%-0.04%5.6%
90 Day14.4%7.8%10.9%
1 Year31.8%31.8%40.6%38.4%18.7%15.6%
3 Year13.3%0.3%15.4%11.5%48.6%30.9%
5 Year143.3%-33.9%136.1%88.3%87.5%47.6%

Long-Term Price Volatility Vs. Market

How volatile is HomeMaid's share price compared to the market and industry in the last 5 years?

Simply Wall St News


Is HomeMaid undervalued compared to its fair value and its price relative to the market?


Undervalued compared to fair value

Share Price vs. Fair Value

Below Fair Value: HOME B (SEK7.96) is trading below our estimate of fair value (SEK25.97)

Significantly Below Fair Value: HOME B is trading below fair value by more than 20%.

Price To Earnings Ratio

PE vs Industry: HOME B is good value based on its PE Ratio (16.3x) compared to the XE Consumer Services industry average (19.6x).

PE vs Market: HOME B is good value based on its PE Ratio (16.3x) compared to the Swedish market (23.8x).

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate HOME B's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: HOME B is overvalued based on its PB Ratio (7.1x) compared to the SE Consumer Services industry average (2.9x).

Next Steps

Future Growth

How is HomeMaid forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?


Forecasted Consumer Services industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as HomeMaid has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Next Steps

Past Performance

How has HomeMaid performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: HOME B has high quality earnings.

Growing Profit Margin: HOME B became profitable in the past.

Past Earnings Growth Analysis

Earnings Trend: HOME B's earnings have declined by 21.2% per year over the past 5 years.

Accelerating Growth: HOME B has become profitable in the last year, making the earnings growth rate difficult to compare to its 5-year average.

Earnings vs Industry: HOME B has become profitable in the last year, making it difficult to compare its past year earnings growth to the Consumer Services industry (10.3%).

Return on Equity

High ROE: HOME B's Return on Equity (43.5%) is considered outstanding.

Next Steps

Financial Health

How is HomeMaid's financial position?

Financial Position Analysis

Short Term Liabilities: HOME B's short term assets (SEK63.4M) exceed its short term liabilities (SEK60.4M).

Long Term Liabilities: HOME B's short term assets (SEK63.4M) exceed its long term liabilities (SEK6.6M).

Debt to Equity History and Analysis

Debt Level: HOME B's debt to equity ratio (4.1%) is considered satisfactory.

Reducing Debt: HOME B's debt to equity ratio has reduced from 8.6% to 4.1% over the past 5 years.

Debt Coverage: HOME B's debt is well covered by operating cash flow (2286.7%).

Interest Coverage: HOME B's interest payments on its debt are well covered by EBIT (67.3x coverage).

Balance Sheet

Next Steps


What is HomeMaid current dividend yield, its reliability and sustainability?


Current Dividend Yield

Dividend Yield vs Market

Notable Dividend: HOME B's dividend (3.77%) is higher than the bottom 25% of dividend payers in the Swedish market (0.94%).

High Dividend: HOME B's dividend (3.77%) is in the top 25% of dividend payers in the Swedish market (3.41%)

Stability and Growth of Payments

Stable Dividend: HOME B's dividend payments have been volatile in the past 10 years.

Growing Dividend: HOME B's dividend payments have fallen over the past 10 years.

Current Payout to Shareholders

Dividend Coverage: With its reasonable payout ratio (61.5%), HOME B's dividend payments are covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: Insufficient data to determine if a dividend will be paid in 3 years and that it will be covered by earnings.

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Stefan Högkvist





Stefan Högkvist serves as Chief Executive Officer at HomeMaid AB (publ) since 2019.

CEO Compensation Analysis

Compensation vs Market: Stefan's total compensation ($USD222.43K) is about average for companies of similar size in the Swedish market ($USD241.80K).

Compensation vs Earnings: Insufficient data to compare Stefan's compensation with company performance.

Leadership Team

Stefan Högkvist
Chief Executive Officer2yrskr1.84mno data
Michaela Maier
CFO & HR Managerno datano datano data
Cecilia Hillergren
Marketing Manager2yrsno datano data
Josefine Wangerås
Head of Region Gothenburg & Östergötland0.83yrno datano data


Average Tenure

Experienced Management: HOME B's management team is considered experienced (2 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

HomeMaid AB (publ)'s company bio, employee growth, exchange listings and data sources

Key Information

  • Name: HomeMaid AB (publ)
  • Ticker: HOME B
  • Exchange: NGM
  • Founded: 1997
  • Industry: Specialized Consumer Services
  • Sector: Consumer Services
  • Market Cap: kr144.108m
  • Shares outstanding: 18.24m
  • Website:

Number of Employees


  • HomeMaid AB (publ)
  • Kungsgatan 17
  • Halmstad
  • Halland County
  • 302 46
  • Sweden


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
HOME BNGM (Nordic Growth Market)YesClass B SharesSESEKNov 2005


HomeMaid AB (publ) provides cleaning services in Sweden. The company offers house, stay, storstanding, window, and display cleaning services, as well as cleaning services for companies. It also provides ho...

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2021/01/22 19:16
End of Day Share Price2021/01/22 00:00
Annual Earnings2019/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.