Amazon.com, Inc.

WSE:AMZN Stock Report

Market Cap: zł7.2t

Amazon.com Valuation

Is AMZN undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of AMZN when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
zł982.67
Fair Value
30.9% undervalued intrinsic discount
66
Number of Analysts

Below Fair Value: AMZN (PLN679.4) is trading below our estimate of fair value (PLN982.67)

Significantly Below Fair Value: AMZN is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for AMZN?

Key metric: As AMZN is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for AMZN. This is calculated by dividing AMZN's market cap by their current earnings.
What is AMZN's PE Ratio?
PE Ratio33.4x
EarningsUS$59.25b
Market CapUS$1.92t

Price to Earnings Ratio vs Peers

How does AMZN's PE Ratio compare to its peers?

The above table shows the PE ratio for AMZN vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average30.6x
ALE Allegro.eu
34.4x19.8%zł35.6b
BABA Alibaba Group Holding
16.4x9.6%US$270.2b
PRX Prosus
13.2x0.5%€92.0b
MELI MercadoLibre
58.5x22.0%US$108.5b
AMZN Amazon.com
33.4x16.2%zł1.9t

Price-To-Earnings vs Peers: AMZN is expensive based on its Price-To-Earnings Ratio (33.4x) compared to the peer average (30.6x).

Price to Earnings Ratio vs Industry

How does AMZN's PE Ratio compare vs other companies in the Global Multiline Retail Industry?

4 CompaniesPrice / EarningsEstimated GrowthMarket Cap
AMZN 33.4xIndustry Avg. 19.3xNo. of Companies18PE01224364860+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: AMZN is expensive based on its Price-To-Earnings Ratio (33.4x) compared to the Global Multiline Retail industry average (19.4x).

Price to Earnings Ratio vs Fair Ratio

What is AMZN's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

AMZN PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio33.4x
Fair PE Ratio88.5x

Price-To-Earnings vs Fair Ratio: AMZN is good value based on its Price-To-Earnings Ratio (33.4x) compared to the estimated Fair Price-To-Earnings Ratio (88.5x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst AMZN forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Currentzł679.40
zł922.42
+35.8%
10.1%zł1,077.14zł731.85n/a66
Apr ’26zł715.00
zł1,023.72
+43.2%
6.9%zł1,184.89zł786.06n/a67
Mar ’26zł830.00
zł1,049.27
+26.4%
6.4%zł1,205.27zł799.58n/a64
Feb ’26zł955.00
zł1,012.91
+6.1%
9.6%zł1,244.41zł813.34n/a64
Jan ’26zł913.10
zł982.00
+7.5%
8.8%zł1,164.25zł735.32n/a64
Dec ’25zł857.50
zł963.21
+12.3%
7.4%zł1,170.67zł739.37n/a64
Nov ’25zł781.50
zł920.01
+17.7%
8.5%zł1,147.24zł724.57n/a62
Oct ’25zł725.40
zł849.33
+17.1%
7.8%zł1,019.91zł692.77n/a59
Sep ’25n/a
zł846.81
0%
7.0%zł970.92zł696.28n/a58
Aug ’25zł729.80
zł883.27
+21.0%
6.7%zł992.43zł714.55n/a59
Jul ’25n/a
zł883.96
0%
6.0%zł985.83zł724.28n/a58
Jun ’25n/a
zł865.56
0%
6.0%zł967.87zł711.09n/a57
May ’25n/a
zł872.01
0%
6.7%zł991.27zł647.36n/a57
Apr ’25n/a
zł826.65
0%
6.5%zł919.86zł599.91zł715.0056
Mar ’25n/a
zł811.28
0%
8.2%zł915.01zł596.75zł830.0056
Feb ’25n/a
zł743.25
0%
9.0%zł927.77zł605.07zł955.0052
Jan ’25n/a
zł697.82
0%
10.2%zł905.60zł538.64zł913.1053
Dec ’24n/a
zł691.17
0%
9.9%zł913.91zł543.57zł857.5052
Nov ’24n/a
zł728.38
0%
10.1%zł971.54zł574.48zł781.5051
Oct ’24n/a
zł744.86
0%
10.6%zł1,003.40zł588.95zł725.4049
Sep ’24n/a
zł695.46
0%
11.2%zł941.16zł531.55n/a51
Aug ’24n/a
zł589.43
0%
13.1%zł880.97zł396.44zł729.8052
Jul ’24n/a
zł586.30
0%
13.5%zł902.22zł369.09n/a51
Jun ’24n/a
zł584.99
0%
13.8%zł930.09zł380.49n/a47
May ’24n/a
zł582.48
0%
14.3%zł923.82zł377.93n/a48
Apr ’24n/a
zł608.44
0%
14.4%zł970.95zł397.21n/a49
AnalystConsensusTarget
Consensus Narrative from 66 Analysts
zł895.14
Fair Value
24.1% undervalued intrinsic discount
66
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/04/24 06:22
End of Day Share Price 2025/04/24 00:00
Earnings2024/12/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Amazon.com, Inc. is covered by 99 analysts. 65 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Kadambari DaptardarAccountability Research Corporation
Rocco StraussArete Research Services LLP
James KelleherArgus Research Company