Amazon.com, Inc.

WSE:AMZN Stock Report

Market Cap: zł10.1t

Amazon.com Valuation

Is AMZN undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of AMZN when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

zł1.02k
Fair Value
8.0% undervalued intrinsic discount
61
Number of Analysts

Below Fair Value: AMZN (PLN939.4) is trading below our estimate of fair value (PLN1021.31)

Significantly Below Fair Value: AMZN is trading below fair value, but not by a significant amount.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for AMZN?

Key metric: As AMZN is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for AMZN. This is calculated by dividing AMZN's market cap by their current earnings.
What is AMZN's PE Ratio?
PE Ratio35.5x
EarningsUS$76.48b
Market CapUS$2.72t

Price to Earnings Ratio vs Peers

How does AMZN's PE Ratio compare to its peers?

The above table shows the PE ratio for AMZN vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average34.5x
ALE Allegro.eu
30.5x21.58%zł34.5b
BABA Alibaba Group Holding
17.6x7.71%US$374.7b
PRX Prosus
12.2x-1.42%€132.2b
SE Sea
77.5x29.84%US$93.2b
AMZN Amazon.com
35.5x15.28%zł2.7t

Price-To-Earnings vs Peers: AMZN is expensive based on its Price-To-Earnings Ratio (35.5x) compared to the peer average (34.7x).

Price to Earnings Ratio vs Industry

How does AMZN's PE Ratio compare vs other companies in the Global Multiline Retail Industry?

5 CompaniesPrice / EarningsEstimated GrowthMarket Cap
AMZN 35.5xIndustry Avg. 19.5xNo. of Companies20PE01632486480+
5 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: AMZN is expensive based on its Price-To-Earnings Ratio (35.5x) compared to the Global Multiline Retail industry average (19.5x).

Price to Earnings Ratio vs Fair Ratio

What is AMZN's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

AMZN PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio35.5x
Fair PE Ratio40.4x

Price-To-Earnings vs Fair Ratio: AMZN is good value based on its Price-To-Earnings Ratio (35.5x) compared to the estimated Fair Price-To-Earnings Ratio (40.4x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst AMZN forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Currentzł939.40
zł1,083.44
+15.33%
7.65%zł1,304.35zł926.73n/a61
Oct ’26zł799.00
zł966.86
+21.01%
6.54%zł1,112.25zł836.00n/a62
Sep ’26zł839.60
zł957.40
+14.03%
6.99%zł1,113.17zł818.51n/a61
Aug ’26zł817.10
zł954.38
+16.80%
8.22%zł1,126.33zł771.82n/a64
Jul ’26zł783.70
zł871.89
+11.25%
9.11%zł1,098.64zł702.41n/a65
Jun ’26zł764.50
zł893.00
+16.81%
9.51%zł1,141.49zł729.81n/a65
May ’26zł680.00
zł923.64
+35.83%
10.06%zł1,088.56zł739.62n/a66
Apr ’26zł715.00
zł1,025.01
+43.36%
6.89%zł1,186.39zł787.05n/a67
Mar ’26zł830.00
zł1,077.30
+29.79%
6.41%zł1,237.46zł820.93n/a64
Feb ’26zł955.00
zł1,012.91
+6.06%
9.56%zł1,244.41zł813.34n/a64
Jan ’26zł913.10
zł988.49
+8.26%
8.78%zł1,171.95zł740.18n/a64
Dec ’25zł857.50
zł963.21
+12.33%
7.41%zł1,170.67zł739.37n/a64
Nov ’25zł781.50
zł920.01
+17.72%
8.53%zł1,147.24zł724.57zł904.8062
Oct ’25zł725.40
zł849.33
+17.08%
7.83%zł1,019.91zł692.77zł799.0059
Sep ’25n/a
zł846.81
0%
7.01%zł970.92zł696.28zł839.6058
Aug ’25zł729.80
zł883.27
+21.03%
6.71%zł992.43zł714.55zł817.1059
Jul ’25n/a
zł883.96
0%
5.96%zł985.83zł724.28zł783.7058
Jun ’25n/a
zł865.56
0%
5.96%zł967.87zł711.09zł764.5057
May ’25n/a
zł872.01
0%
6.71%zł991.27zł647.36zł680.0057
Apr ’25n/a
zł826.65
0%
6.54%zł919.86zł599.91zł715.0056
Mar ’25n/a
zł811.28
0%
8.23%zł915.01zł596.75zł830.0056
Feb ’25n/a
zł743.25
0%
8.96%zł927.77zł605.07zł955.0052
Jan ’25n/a
zł697.82
0%
10.21%zł905.60zł538.64zł913.1053
Dec ’24n/a
zł691.17
0%
9.90%zł913.91zł543.57zł857.5052
Nov ’24n/a
zł728.38
0%
10.12%zł971.54zł574.48zł781.5051
zł1.08k
Fair Value
13.1% undervalued intrinsic discount
61
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/11/04 06:48
End of Day Share Price 2025/11/04 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Amazon.com, Inc. is covered by 100 analysts. 60 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Kadambari DaptardarAccountability Research Corporation
Rocco StraussArete Research Services LLP
Richard KramerArete Research Services LLP