Assessing Furuno Electric After 250% Stock Surge and Maritime Navigation Contract Win

Simply Wall St

Thinking about what to do with your Furuno Electric shares or considering whether this marine electronics leader still has room to run? You are not alone. Furuno Electric's stock price has delivered an extraordinary ride recently. Over the last year, it surged 254.3%, and if you look further back, the five-year total return clocks in at an astonishing 541.2%. Even after such tremendous gains, the year-to-date return stands at 110.2%, which is impressive by any standard. However, as savvy investors know, the path has not been all smooth sailing. The last seven days saw the stock slide by 5.5%, possibly a sign that some are locking in profits or reassessing the latest industry changes.

Such volatility can often be linked to shifts in investor sentiment or evolving narratives about the company’s long-term prospects. In recent months, global attention has focused on advancements in shipping technology and increasing demands for navigational safety, all areas in which Furuno is deeply entrenched. Enthusiasm about the company's ability to capture future maritime trends could be fueling optimism while short-term retreats might simply reflect natural market catch-up after rapid runs higher.

Is the stock still undervalued, or has the market already caught up to Furuno Electric's promising future? According to a commonly used value score framework, Furuno scores a 3 out of 6, suggesting it meets three separate undervaluation checks out of the six analyzed. That leaves open a compelling question: which valuation methods get us closest to the real story, and is there a smarter way to gauge just how much upside may remain? Let’s break down Furuno’s valuation through several different lenses and then consider a fresh approach that could give us the clearest insight yet.

Furuno Electric delivered 254.3% returns over the last year. See how this stacks up to the rest of the Electronic industry.

Approach 1: Furuno Electric Discounted Cash Flow (DCF) Analysis

A Discounted Cash Flow (DCF) model estimates a company’s intrinsic value by projecting its future free cash flows and discounting them back to today’s value. This approach helps investors gauge whether the share price reflects the long-term earning power of the business.

For Furuno Electric, the latest twelve-month Free Cash Flow (FCF) stands at ¥6,836.9 million. Analysts forecast solid, albeit moderate, annual FCF growth, projecting ¥8,265.4 million in 2035 according to extrapolations by Simply Wall St. In context, only the next five years of cash flows are rooted in analyst estimates, while the remainder is based on set growth assumptions.

After discounting all projected future FCFs back to today’s value, the calculated intrinsic value is ¥4,055.5 per share. With Furuno Electric's stock currently trading at a 34.6% premium to this DCF-based estimate, the implication is that the stock is overvalued by this approach.

Result: OVERVALUED

Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Furuno Electric.
6814 Discounted Cash Flow as at Sep 2025
Our Discounted Cash Flow (DCF) analysis suggests Furuno Electric may be overvalued by 34.6%. Find undervalued stocks or create your own screener to find better value opportunities.

Approach 2: Furuno Electric Price vs Earnings (PE)

The Price-to-Earnings (PE) ratio is a popular measure for valuing profitable companies because it connects the company’s share price to its underlying earnings. For businesses with consistent profits, the PE ratio offers a straightforward way to judge whether the stock price reasonably reflects its profit-generating power.

What makes a “normal” or “fair” PE ratio for any company depends on expectations of future growth and the risks it faces. Higher growth prospects usually justify higher PE ratios, while greater risk or uncertainty tends to push the fair value lower.

Furuno Electric currently trades at a PE ratio of 12.6x. This is below both the industry average PE of 14.3x and the peer average of 15.8x. On the surface, that suggests the stock could be undervalued compared to its industry peers.

To move beyond simple averages, Simply Wall St calculates a “Fair Ratio” for Furuno Electric at 13.4x. This metric adjusts for company-specific growth rates, profit margins, industry dynamics, market capitalization, and risk factors, delivering a more tailored benchmark than what you would get from comparing with peers alone.

Comparing the fair ratio of 13.4x to Furuno’s actual PE of 12.6x, the stock looks slightly undervalued based on this approach, with just enough margin below fair value to be noteworthy.

Result: UNDERVALUED

TSE:6814 PE Ratio as at Sep 2025
PE ratios tell one story, but what if the real opportunity lies elsewhere? Discover companies where insiders are betting big on explosive growth.

Upgrade Your Decision Making: Choose your Furuno Electric Narrative

Earlier we mentioned that there is an even better way to understand valuation, so let’s introduce you to Narratives. A Narrative is your personal investment story, a way to frame the numbers behind Furuno Electric with your own forecasts of its future revenue, earnings, and margins. By linking your views about the company’s future to realistic financial forecasts, Narratives then tie those estimates into a calculated fair value, helping you move beyond simple ratios.

This approach is accessible and user-friendly, available right now to millions of investors through Simply Wall St’s Community page, where anyone can create, discuss, and update Narratives. Narratives empower you to compare your estimated Fair Value to the current market price, clearly highlighting potential buying or selling opportunities. Because Narratives are updated automatically with every new earnings release or major event, your decisions stay relevant and adaptive. For Furuno Electric, one Narrative might predict rapid growth and a much higher fair value, while another could reflect caution, suggesting the stock is already expensive. This shows just how dynamic and powerful this approach can be.

Do you think there's more to the story for Furuno Electric? Create your own Narrative to let the Community know!
TSE:6814 Earnings & Revenue History as at Sep 2025

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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