Amazon.com Valuation

Is 1AMZN undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 1AMZN when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: 1AMZN (€189.84) is trading below our estimate of fair value (€308.28)

Significantly Below Fair Value: 1AMZN is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for 1AMZN?

Key metric: As 1AMZN is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 1AMZN. This is calculated by dividing 1AMZN's market cap by their current earnings.
What is 1AMZN's PE Ratio?
PE Ratio41.6x
EarningsUS$49.87b
Market CapUS$2.07t

Price to Earnings Ratio vs Peers

How does 1AMZN's PE Ratio compare to its peers?

The above table shows the PE ratio for 1AMZN vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average27.4x
BABA Alibaba Group Holding
16x14.9%US$189.0b
PRX Prosus
13.7x4.8%€90.4b
MELI MercadoLibre
70.7x28.0%US$101.6b
PDD PDD Holdings
9.3x14.2%US$139.0b
1AMZN Amazon.com
41.6x18.0%€2.1t

Price-To-Earnings vs Peers: 1AMZN is expensive based on its Price-To-Earnings Ratio (41.6x) compared to the peer average (27.4x).


Price to Earnings Ratio vs Industry

How does 1AMZN's PE Ratio compare vs other companies in the Global Multiline Retail Industry?

6 CompaniesPrice / EarningsEstimated GrowthMarket Cap
1AMZN 41.6xIndustry Avg. 20.1xNo. of Companies20PE01632486480+
6 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: 1AMZN is expensive based on its Price-To-Earnings Ratio (41.6x) compared to the Global Multiline Retail industry average (20.1x).


Price to Earnings Ratio vs Fair Ratio

What is 1AMZN's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

1AMZN PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio41.6x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate 1AMZN's Price-To-Earnings Fair Ratio for valuation analysis.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 1AMZN forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€189.84
€224.84
+18.4%
7.5%€273.69€172.85n/a64
Nov ’25€183.28
€210.91
+15.1%
8.5%€263.00€166.10n/a62
Oct ’25€166.20
€198.19
+19.2%
7.8%€238.00€161.66n/a59
Sep ’25€158.54
€197.66
+24.7%
7.0%€226.63€162.52n/a58
Aug ’25€172.78
€205.81
+19.1%
6.7%€231.25€166.50n/a59
Jul ’25€182.52
€204.59
+12.1%
6.0%€228.17€167.63n/a58
Jun ’25€161.02
€202.32
+25.6%
6.0%€226.23€166.21n/a57
May ’25€169.40
€201.58
+19.0%
6.7%€229.15€149.65n/a57
Apr ’25€166.52
€192.43
+15.6%
6.5%€214.13€139.65n/a56
Mar ’25€164.28
€188.45
+14.7%
8.2%€212.54€138.62n/a56
Feb ’25€145.10
€170.12
+17.2%
9.0%€212.36€138.50n/a52
Jan ’25€136.88
€160.92
+17.6%
10.2%€208.84€124.21n/a53
Dec ’24€134.86
€159.94
+18.6%
9.9%€211.49€125.79n/a52
Nov ’24€128.66
€163.19
+26.8%
10.1%€217.67€128.71€183.2851
Oct ’24€120.92
€159.88
+32.2%
10.6%€215.37€126.41€166.2049
Sep ’24€127.48
€155.63
+22.1%
11.2%€210.61€118.95€158.5451
Aug ’24€120.76
€133.86
+10.8%
13.1%€200.07€90.03€172.7852
Jul ’24€119.28
€130.98
+9.8%
13.5%€201.56€82.46€182.5251
Jun ’24€113.40
€128.97
+13.7%
13.8%€205.06€83.89€161.0247
May ’24€95.31
€126.44
+32.7%
14.3%€200.53€82.04€169.4048
Apr ’24€94.83
€129.27
+36.3%
14.4%€206.29€84.39€166.5249
Mar ’24€86.63
€128.95
+48.9%
13.9%€196.52€84.22€164.2849
Feb ’24€93.30
€123.65
+32.5%
15.6%€191.16€72.82€145.1048
Jan ’24€77.47
€133.10
+71.8%
17.7%€235.90€75.49€136.8848
Dec ’23€91.79
€136.56
+48.8%
16.6%€237.50€97.85€134.8647
Nov ’23€98.40
€146.57
+49.0%
19.0%€250.90€80.29€128.6648

Analyst Forecast: Target price is less than 20% higher than the current share price.


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