Why You Might Be Interested In Xinhua Winshare Publishing and Media Co., Ltd. (HKG:811) For Its Upcoming Dividend

It looks like Xinhua Winshare Publishing and Media Co., Ltd. (HKG:811) is about to go ex-dividend in the next 3 days. The ex-dividend date is one business day before a company's record date, which is the date on which the company determines which shareholders are entitled to receive a dividend. The ex-dividend date is an important date to be aware of as any purchase of the stock made on or after this date might mean a late settlement that doesn't show on the record date. In other words, investors can purchase Xinhua Winshare Publishing and Media's shares before the 18th of October in order to be eligible for the dividend, which will be paid on the 16th of December.

The company's next dividend payment will be CN¥0.19 per share, and in the last 12 months, the company paid a total of CN¥0.38 per share. Last year's total dividend payments show that Xinhua Winshare Publishing and Media has a trailing yield of 4.0% on the current share price of HK$10.52. We love seeing companies pay a dividend, but it's also important to be sure that laying the golden eggs isn't going to kill our golden goose! As a result, readers should always check whether Xinhua Winshare Publishing and Media has been able to grow its dividends, or if the dividend might be cut.

View our latest analysis for Xinhua Winshare Publishing and Media

If a company pays out more in dividends than it earned, then the dividend might become unsustainable - hardly an ideal situation. Xinhua Winshare Publishing and Media paid out a comfortable 48% of its profit last year. Yet cash flow is typically more important than profit for assessing dividend sustainability, so we should always check if the company generated enough cash to afford its dividend. It distributed 35% of its free cash flow as dividends, a comfortable payout level for most companies.

It's encouraging to see that the dividend is covered by both profit and cash flow. This generally suggests the dividend is sustainable, as long as earnings don't drop precipitously.

Click here to see how much of its profit Xinhua Winshare Publishing and Media paid out over the last 12 months.

Have Earnings And Dividends Been Growing?

Stocks in companies that generate sustainable earnings growth often make the best dividend prospects, as it is easier to lift the dividend when earnings are rising. If earnings decline and the company is forced to cut its dividend, investors could watch the value of their investment go up in smoke. For this reason, we're glad to see Xinhua Winshare Publishing and Media's earnings per share have risen 10% per annum over the last five years. Earnings per share have been growing rapidly and the company is retaining a majority of its earnings within the business. This will make it easier to fund future growth efforts and we think this is an attractive combination - plus the dividend can always be increased later.

The main way most investors will assess a company's dividend prospects is by checking the historical rate of dividend growth. In the past 10 years, Xinhua Winshare Publishing and Media has increased its dividend at approximately 2.4% a year on average. It's good to see both earnings and the dividend have improved - although the former has been rising much quicker than the latter, possibly due to the company reinvesting more of its profits in growth.

Final Takeaway

Is Xinhua Winshare Publishing and Media an attractive dividend stock, or better left on the shelf? It's great that Xinhua Winshare Publishing and Media is growing earnings per share while simultaneously paying out a low percentage of both its earnings and cash flow. It's disappointing to see the dividend has been cut at least once in the past, but as things stand now, the low payout ratio suggests a conservative approach to dividends, which we like. Overall we think this is an attractive combination and worthy of further research.

So while Xinhua Winshare Publishing and Media looks good from a dividend perspective, it's always worthwhile being up to date with the risks involved in this stock. For example, we've found 1 warning sign for Xinhua Winshare Publishing and Media that we recommend you consider before investing in the business.

If you're in the market for strong dividend payers, we recommend checking our selection of top dividend stocks.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.