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Bright Future Technology Holdings SEHK:1351 Stock Report

Last Price


Market Cap







04 Oct, 2022


Company Financials
1351 fundamental analysis
Snowflake Score
Future Growth0/6
Past Performance0/6
Financial Health4/6

1351 Stock Overview

Bright Future Technology Holdings Limited, an investment holding company, engages in the provision of intelligent marketing solutions in the People’s Republic of China.

Bright Future Technology Holdings Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Bright Future Technology Holdings
Historical stock prices
Current Share PriceHK$0.34
52 Week HighHK$1.06
52 Week LowHK$0.30
1 Month Change-29.59%
3 Month Change-31.00%
1 Year Change-61.67%
3 Year Changen/a
5 Year Changen/a
Change since IPO-76.21%

Recent News & Updates

Shareholder Returns

1351HK MediaHK Market

Return vs Industry: 1351 underperformed the Hong Kong Media industry which returned -52.1% over the past year.

Return vs Market: 1351 underperformed the Hong Kong Market which returned -28.3% over the past year.

Price Volatility

Is 1351's price volatile compared to industry and market?
1351 volatility
1351 Average Weekly Movement10.0%
Media Industry Average Movement9.2%
Market Average Movement6.5%
10% most volatile stocks in HK Market12.7%
10% least volatile stocks in HK Market3.2%

Stable Share Price: 1351 is more volatile than 75% of Hong Kong stocks over the past 3 months, typically moving +/- 10% a week.

Volatility Over Time: 1351's weekly volatility (10%) has been stable over the past year, but is still higher than 75% of Hong Kong stocks.

About the Company

2015199Hui Dong

Bright Future Technology Holdings Limited, an investment holding company, engages in the provision of intelligent marketing solutions in the People’s Republic of China. The company offers influential placement services for advertisers; intelligent livestreaming services for merchants; and precision marketing, intelligent content, and mobile advertising services. It also provides software as a service subscription solutions.

Bright Future Technology Holdings Fundamentals Summary

How do Bright Future Technology Holdings's earnings and revenue compare to its market cap?
1351 fundamental statistics
Market CapHK$172.50m
Earnings (TTM)-HK$57.63m
Revenue (TTM)HK$487.66m


P/S Ratio


P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
1351 income statement (TTM)
Cost of RevenueCN¥372.33m
Gross ProfitCN¥69.62m
Other ExpensesCN¥121.84m

Last Reported Earnings

Jun 30, 2022

Next Earnings Date


Earnings per share (EPS)-0.10
Gross Margin15.75%
Net Profit Margin-11.82%
Debt/Equity Ratio18.6%

How did 1351 perform over the long term?

See historical performance and comparison



Current Dividend Yield


Payout Ratio
We’ve recently updated our valuation analysis.


Is 1351 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 4/6

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 1351?

Other financial metrics that can be useful for relative valuation.

1351 key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue0.09x
Enterprise Value/EBITDA-3.5x
PEG Ration/a

Price to Sales Ratio vs Peers

How does 1351's PS Ratio compare to its peers?

1351 PS Ratio vs Peers
The above table shows the PS ratio for 1351 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPSEstimated GrowthMarket Cap
Peer Average0.8x
1360 NOVA Group Holdings
1163 Adtiger Corporations
72 Meta Media Holdings
1260 Wonderful Sky Financial Group Holdings
1351 Bright Future Technology Holdings

Price-To-Sales vs Peers: 1351 is good value based on its Price-To-Sales Ratio (0.4x) compared to the peer average (0.8x).

Price to Earnings Ratio vs Industry

How does 1351's PE Ratio compare vs other companies in the HK Media Industry?

Price-To-Sales vs Industry: 1351 is good value based on its Price-To-Sales Ratio (0.4x) compared to the Hong Kong Media industry average (0.8x)

Price to Sales Ratio vs Fair Ratio

What is 1351's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

1351 PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.4x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate 1351's Price-To-Sales Fair Ratio for valuation analysis.

Share Price vs Fair Value

What is the Fair Price of 1351 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: 1351 (HK$0.35) is trading below our estimate of fair value (HK$50.47)

Significantly Below Fair Value: 1351 is trading below fair value by more than 20%.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.

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Future Growth

How is Bright Future Technology Holdings forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

Future Growth Score


Future Growth Score 0/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted Media industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Bright Future Technology Holdings has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Discover growth companies

  • Examine whether Bright Future Technology Holdings is trading at an attractive price based on how much it is expected to earn in the future, and relative to its industry peers and the wider market.
  • Bright Future Technology Holdings competitive advantages and company strategy can generally be found in its financial reports archived here.

Past Performance

How has Bright Future Technology Holdings performed over the past 5 years?

Past Performance Score


Past Performance Score 0/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: 1351 is currently unprofitable.

Growing Profit Margin: 1351 is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: 1351 is unprofitable, and losses have increased over the past 5 years at a rate of 29.7% per year.

Accelerating Growth: Unable to compare 1351's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: 1351 is unprofitable, making it difficult to compare its past year earnings growth to the Media industry (-19.2%).

Return on Equity

High ROE: 1351 has a negative Return on Equity (-23.68%), as it is currently unprofitable.

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Financial Health

How is Bright Future Technology Holdings's financial position?

Financial Health Score


Financial Health Score 4/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Debt Coverage

  • Interest Coverage

Financial Position Analysis

Short Term Liabilities: 1351's short term assets (CN¥386.7M) exceed its short term liabilities (CN¥113.9M).

Long Term Liabilities: 1351's short term assets (CN¥386.7M) exceed its long term liabilities (CN¥60.7M).

Debt to Equity History and Analysis

Debt Level: 1351 has more cash than its total debt.

Reducing Debt: Insufficient data to determine if 1351's debt to equity ratio has reduced over the past 5 years.

Debt Coverage: 1351's debt is well covered by operating cash flow (476.9%).

Interest Coverage: Insufficient data to determine if 1351's interest payments on its debt are well covered by EBIT.

Balance Sheet

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What is Bright Future Technology Holdings's current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 3/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Cash Flow Coverage


Current Dividend Yield

Dividend Yield vs Market

Bright Future Technology Holdings Dividend Yield vs Market
How does Bright Future Technology Holdings dividend yield compare to the market?
SegmentDividend Yield
Company (Bright Future Technology Holdings)78.7%
Market Bottom 25% (HK)3.1%
Market Top 25% (HK)9.0%
Industry Average (Media)8.3%
Analyst forecast in 3 Years (Bright Future Technology Holdings)n/a

Notable Dividend: 1351's dividend (78.68%) is higher than the bottom 25% of dividend payers in the Hong Kong market (3.07%).

High Dividend: 1351's dividend (78.68%) is in the top 25% of dividend payers in the Hong Kong market (9%)

Stability and Growth of Payments

Stable Dividend: Too early to tell whether 1351's dividend payments have been stable as they only just started paying a dividend.

Growing Dividend: Too early to tell if 1351's dividend payments are increasing as they only just started paying a dividend.

Earnings Payout to Shareholders

Earnings Coverage: 1351 is paying a dividend but the company is unprofitable.

Cash Payout to Shareholders

Cash Flow Coverage: With its reasonable cash payout ratio (63%), 1351's dividend payments are covered by cash flows.

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How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Hui Dong (35 yo)



Mr. Dong Hui is a Director of Bright Future Technology Holdings Limited since November 8, 2018 and has been its Chairman of the Board and Chief Executive Officer since March 25, 2019, and is primarily resp...

Leadership Team

Experienced Management: 1351's management team is considered experienced (3.6 years average tenure).

Board Members

Experienced Board: 1351's board of directors are considered experienced (3.6 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

SEHK:1351 Recent Insider Transactions by Companies or Individuals
DateValueNameEntityRoleSharesMax Price
16 May 22SellHK$2,693,378C-Star LimitedCompany26,933,780HK$0.10

Ownership Breakdown

What is the ownership structure of 1351?
Owner TypeNumber of SharesOwnership Percentage
Private Companies11,283,0702.3%
General Public166,277,47033.3%
Individual Insiders322,439,46064.5%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 4 shareholders own 66.74% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
Hui Dong
214,598,512CN¥74.0m0%no data
Dengfeng Yang
107,299,257CN¥37.0m0%no data
C-Star Limited
11,283,070CN¥3.9m-70.48%no data
Senhui Cen
541,691CN¥186.9k0%no data

Company Information

Bright Future Technology Holdings Limited's employee growth, exchange listings and data sources

Key Information

Number of Employees


  • Bright Future Technology Holdings Limited
  • Rooms 201-02 & 201-03
  • Phase 7, Xinghai Mingcheng Community
  • Shenzhen
  • Guangdong Province
  • China


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
1351SEHK (The Stock Exchange of Hong Kong Ltd.)YesOrdinary SharesHKHKDNov 2020

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/10/04 00:00
End of Day Share Price2022/10/03 00:00
Annual Earnings2021/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.