Trip.com Group Limited

SEHK:9961 Stock Report

Market Cap: HK$292.8b

Trip.com Group Valuation

Is 9961 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of 9961 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: 9961 (HK$446) is trading below our estimate of future cash flow value (HK$986.86)

Significantly Below Future Cash Flow Value: 9961 is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 9961?

Key metric: As 9961 is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 9961. This is calculated by dividing 9961's market cap by their current earnings.
What is 9961's PE Ratio?
PE Ratio8.3x
EarningsCN¥31.17b
Market CapCN¥260.12b

Price to Earnings Ratio vs Peers

How does 9961's PE Ratio compare to its peers?

The above table shows the PE ratio for 9961 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average14.8x
780 Tongcheng Travel Holdings
17.5x9.64%HK$52.5b
696 TravelSky Technology
12.8x10.22%HK$31.2b
69 Shangri-La Asia
18.2x22.88%HK$17.7b
71 Miramar Hotel and Investment Company
10.7xn/aHK$7.5b
9961 Trip.com Group
8.3x-17.30%HK$37.5b

Price-To-Earnings vs Peers: 9961 is good value based on its Price-To-Earnings Ratio (8.3x) compared to the peer average (14.8x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does 9961's PE Ratio compare vs other companies in the HK Hospitality Industry?

6 CompaniesPrice / EarningsEstimated GrowthMarket Cap
1180 Paradise Entertainment
1.5x-52.14%US$82.16m
1383 LET Group Holdings
1.3xn/aUS$38.09m
1655 Okura Holdings
2.3xn/aUS$17.07m
559 DeTai New Energy Group
1.4xn/aUS$6.09m
9961 8.3xIndustry Avg. 17.3xNo. of Companies6PE01020304050+
6 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: 9961 is good value based on its Price-To-Earnings Ratio (8.3x) compared to the Hong Kong Hospitality industry average (17.3x).

Price to Earnings Ratio vs Fair Ratio

What is 9961's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

9961 PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio8.3x
Fair PE Ratio9.8x

Price-To-Earnings vs Fair Ratio: 9961 is good value based on its Price-To-Earnings Ratio (8.3x) compared to the estimated Fair Price-To-Earnings Ratio (9.8x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

HK$674.38
Fair Value
33.9% undervalued intrinsic discount
29
Number of Analysts

Analyst Forecast: Insufficient data to show price forecast.

Discover undervalued companies

7D

1Y

7D

1Y

7D

1Y

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/02/06 10:00
End of Day Share Price 2026/02/06 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Trip.com Group Limited is covered by 72 analysts. 38 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Jiong ShaoBarclays
Alicia YapBarclays
Yanfang JiangBenchmark Company