TravelSky Technology Valuation

Is 696 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

Below Fair Value
Significantly Below Fair Value
Price-To-Earnings vs Peers
Price-To-Earnings vs Industry
Price-To-Earnings vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 696 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: 696 (HK$10.34) is trading below our estimate of fair value (HK$20)

Significantly Below Fair Value: 696 is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 696?

Key metric: As 696 is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 696. This is calculated by dividing 696's market cap by their current earnings.
What is 696's PE Ratio?
PE Ratio	18.1x
Earnings	CN¥1.57b
Market Cap	CN¥27.93b

696 key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	2.3x
Enterprise Value/EBITDA	8.8x
PEG Ratio	1.1x

Price to Earnings Ratio vs Peers

How does 696's PE Ratio compare to its peers?

The above table shows the PE ratio for 696 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PE	Estimated Growth	Market Cap
Peer Average	41.2x
69 Shangri-La Asia	16.7x	23.8%	HK$19.1b
780 Tongcheng Travel Holdings	22.5x	17.1%	HK$45.8b
1992 Fosun Tourism Group	55x	36.9%	HK$9.2b
308 China Travel International Investment Hong Kong	70.5x	n/a	HK$5.6b
696 TravelSky Technology	18.1x	17.2%	HK$29.8b

Price-To-Earnings vs Peers: 696 is good value based on its Price-To-Earnings Ratio (18.1x) compared to the peer average (41.2x).

Price to Earnings Ratio vs Industry

How does 696's PE Ratio compare vs other companies in the HK Hospitality Industry?

5 Companies	Price / Earnings	Estimated Growth	Market Cap
1383 LET Group Holdings	1.3x	n/a	US$38.09m
1655 Okura Holdings	0.7x	n/a	US$9.27m
8052 Luk Hing Entertainment Group Holdings	1.3x	n/a	US$2.61m
8475 E-Station Green Technology Group	0.5x	n/a	US$2.37m

5 Companies		Estimated Growth	Market Cap

No more companies

Price-To-Earnings vs Industry: 696 is expensive based on its Price-To-Earnings Ratio (18.1x) compared to the Hong Kong Hospitality industry average (16.9x).

Price to Earnings Ratio vs Fair Ratio

What is 696's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

696 PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio	18.1x
Fair PE Ratio	14.2x

Price-To-Earnings vs Fair Ratio: 696 is expensive based on its Price-To-Earnings Ratio (18.1x) compared to the estimated Fair Price-To-Earnings Ratio (14.2x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 696 forecast and predictions for the stock price in 12 month’s time.
Date	Share Price	Average 1Y Price Target	Dispersion	High	Low	1Y Actual price	Analysts
Current	HK$10.34	HK$11.68 +12.9%	14.7%	HK$15.04	HK$9.48	n/a	7
Dec ’25	HK$10.46	HK$11.68 +11.7%	14.7%	HK$15.04	HK$9.48	n/a	7
Nov ’25	HK$11.10	HK$11.70 +5.4%	13.8%	HK$15.12	HK$9.52	n/a	8
Oct ’25	HK$11.56	HK$11.77 +1.8%	13.8%	HK$15.22	HK$9.59	n/a	8
Sep ’25	HK$9.69	HK$11.72 +21.0%	13.8%	HK$15.15	HK$9.54	n/a	8
Aug ’25	HK$8.70	HK$11.41 +31.2%	20.5%	HK$16.89	HK$9.20	n/a	8
Jul ’25	HK$9.16	HK$11.89 +29.8%	17.7%	HK$16.95	HK$9.50	n/a	8
Jun ’25	HK$10.26	HK$11.67 +13.7%	18.4%	HK$16.97	HK$9.51	n/a	8
May ’25	HK$10.24	HK$11.56 +12.9%	19.8%	HK$16.99	HK$8.60	n/a	8
Apr ’25	HK$9.48	HK$11.44 +20.6%	21.8%	HK$17.01	HK$7.48	n/a	8
Mar ’25	HK$9.33	HK$11.19 +20.0%	32.8%	HK$19.80	HK$7.50	n/a	8
Feb ’25	HK$8.11	HK$13.54 +67.0%	34.0%	HK$19.88	HK$7.53	n/a	8
Jan ’25	HK$13.50	HK$19.72 +46.0%	7.8%	HK$23.31	HK$17.57	n/a	8
Dec ’24	HK$13.30	HK$19.29 +45.0%	7.6%	HK$22.69	HK$17.42	HK$10.46	8
Nov ’24	HK$12.24	HK$19.46 +59.0%	7.6%	HK$22.75	HK$17.46	HK$11.10	8
Oct ’24	HK$13.58	HK$19.46 +43.3%	7.6%	HK$22.75	HK$17.46	HK$11.56	8
Sep ’24	HK$14.06	HK$19.51 +38.8%	7.6%	HK$22.82	HK$17.52	HK$9.69	8
Aug ’24	HK$15.12	HK$19.13 +26.5%	8.8%	HK$21.83	HK$17.13	HK$8.70	8
Jul ’24	HK$13.30	HK$19.10 +43.6%	8.9%	HK$22.13	HK$17.37	HK$9.16	8
Jun ’24	HK$14.42	HK$19.06 +32.2%	9.6%	HK$22.21	HK$16.70	HK$10.26	8
May ’24	HK$15.62	HK$19.56 +25.2%	8.9%	HK$22.50	HK$17.24	HK$10.24	8
Apr ’24	HK$14.66	HK$18.57 +26.7%	18.7%	HK$22.44	HK$10.49	HK$9.48	8
Mar ’24	HK$16.06	HK$17.74 +10.5%	17.4%	HK$20.75	HK$10.64	HK$9.33	8
Feb ’24	HK$16.56	HK$17.74 +7.1%	17.4%	HK$20.75	HK$10.64	HK$8.11	8
Jan ’24	HK$16.50	HK$15.95 -3.3%	22.8%	HK$20.02	HK$9.75	HK$13.50	9
Dec ’23	HK$15.72	HK$15.52 -1.3%	22.2%	HK$19.01	HK$9.62	HK$13.30	9

Analyst Forecast: Target price is less than 20% higher than the current share price.

Discover undervalued companies

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2024/12/18 14:10
End of Day Share Price	2024/12/18 00:00
Earnings	2024/06/30
Annual Earnings	2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

TravelSky Technology Limited is covered by 34 analysts. 10 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Yifan Zhou	BOCI Research Ltd.
Nathan Gee	BofA Global Research
Xianda Ding	China Everbright Research Limited