Is Now An Opportune Moment To Examine JD Sports Fashion Plc (LON:JD.)?

Simply Wall St

While JD Sports Fashion Plc (LON:JD.) might not have the largest market cap around , it saw a significant share price rise of 24% in the past couple of months on the LSE. While good news for shareholders, the company has traded much higher in the past year. As a mid-cap stock with high coverage by analysts, you could assume any recent changes in the company’s outlook is already priced into the stock. However, could the stock still be trading at a relatively cheap price? Let’s examine JD Sports Fashion’s valuation and outlook in more detail to determine if there’s still a bargain opportunity.

Is JD Sports Fashion Still Cheap?

Great news for investors – JD Sports Fashion is still trading at a fairly cheap price. Our valuation model shows that the intrinsic value for the stock is £1.21, but it is currently trading at UK£0.89 on the share market, meaning that there is still an opportunity to buy now. What’s more interesting is that, JD Sports Fashion’s share price is quite volatile, which gives us more chances to buy since the share price could sink lower (or rise higher) in the future. This is based on its high beta, which is a good indicator for how much the stock moves relative to the rest of the market.

Check out our latest analysis for JD Sports Fashion

What kind of growth will JD Sports Fashion generate?

LSE:JD. Earnings and Revenue Growth August 14th 2025

Investors looking for growth in their portfolio may want to consider the prospects of a company before buying its shares. Although value investors would argue that it’s the intrinsic value relative to the price that matter the most, a more compelling investment thesis would be high growth potential at a cheap price. JD Sports Fashion's earnings over the next few years are expected to increase by 49%, indicating a highly optimistic future ahead. This should lead to more robust cash flows, feeding into a higher share value.

What This Means For You

Are you a shareholder? Since JD. is currently undervalued, it may be a great time to accumulate more of your holdings in the stock. With an optimistic outlook on the horizon, it seems like this growth has not yet been fully factored into the share price. However, there are also other factors such as financial health to consider, which could explain the current undervaluation.

Are you a potential investor? If you’ve been keeping an eye on JD. for a while, now might be the time to enter the stock. Its buoyant future outlook isn’t fully reflected in the current share price yet, which means it’s not too late to buy JD.. But before you make any investment decisions, consider other factors such as the track record of its management team, in order to make a well-informed investment decision.

If you want to dive deeper into JD Sports Fashion, you'd also look into what risks it is currently facing. You'd be interested to know, that we found 1 warning sign for JD Sports Fashion and you'll want to know about it.

If you are no longer interested in JD Sports Fashion, you can use our free platform to see our list of over 50 other stocks with a high growth potential.

Valuation is complex, but we're here to simplify it.

Discover if JD Sports Fashion might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.