BHG Group Management

Management criteria checks 1/4

BHG Group's CEO is Gustaf Ohrn, appointed in Aug 2022, has a tenure of 2.25 years. total yearly compensation is SEK15.60M, comprised of 41% salary and 59% bonuses, including company stock and options. directly owns 0.002% of the company’s shares, worth SEK52.65K. The average tenure of the management team and the board of directors is 2.8 years and 1.7 years respectively.

Key information

Gustaf Ohrn

Chief executive officer

SEK 15.6m

Total compensation

CEO salary percentage	41.0%
CEO tenure	2.3yrs
CEO ownership	0.002%
Management average tenure	2.8yrs
Board average tenure	1.7yrs

Recent management updates

Recent updates

CEO Compensation Analysis

How has Gustaf Ohrn's remuneration changed compared to BHG Group's earnings?
Date	Total Compensation	Salary	Company Earnings
Sep 30 2024	n/a	n/a	-SEK 397m
Jun 30 2024	n/a	n/a	-SEK 2b
Mar 31 2024	n/a	n/a	-SEK 2b
Dec 31 2023	SEK 16m	SEK 6m	-SEK 2b
Sep 30 2023	n/a	n/a	-SEK 2b
Jun 30 2023	n/a	n/a	-SEK 363m
Mar 31 2023	n/a	n/a	-SEK 194m
Dec 31 2022	SEK 6m	SEK 2m	SEK 34m
Sep 30 2022	n/a	n/a	SEK 324m
Jun 30 2022	n/a	n/a	SEK 472m
Mar 31 2022	n/a	n/a	SEK 478m
Dec 31 2021	SEK 500k	n/a	SEK 481m
Sep 30 2021	n/a	n/a	SEK 462m
Jun 30 2021	n/a	n/a	SEK 534m
Mar 31 2021	n/a	n/a	SEK 481m
Dec 31 2020	SEK 300k	n/a	SEK 415m

Compensation vs Market: Gustaf's total compensation ($USD1.41M) is above average for companies of similar size in the UK market ($USD736.76K).

Compensation vs Earnings: Gustaf's compensation has increased whilst the company is unprofitable.

CEO

Gustaf Ohrn (57 yo)

2.3yrs

Tenure

SEK 15,600,000

Compensation

Mr. Gustaf Ohrn served as Chairman of the Board at MBRS Group AB (formerly known as We aRe Spin Dye (WRSD) AB (publ)) since 2021 until May 25, 2022. He served as Chairman of the Board of BHG Group AB (publ...

Leadership Team

Name	Position	Tenure	Compensation	Ownership
Gustaf Ohrn	CEO & President	2.3yrs	SEK 15.60m	0.0017% SEK 52.7k
Jesper Flemme	Group Chief Financial Officer	4.8yrs	no data	0.017% SEK 527.8k
Martin Leo	Group CTO & Head of Sustainability	no data	no data	0.011% SEK 351.8k
Jakob Nylin	Head of Investor Relations	no data	no data	no data
Henrik Jonsson	Head of Group Legal	no data	no data	no data
Martin Edblad	Head of M&A	4.8yrs	SEK 2.10m	no data
Peter Rosvall	Head of New Operations	no data	no data	no data
Christian Eriksson	Head of Value Home Segment	3.8yrs	no data	1% SEK 31.7m
Mikael Hagman	Deputy CEO & Head of the Home Improvement Segment	2.1yrs	no data	0.014% SEK 431.0k
Bank Bergstrom	Head of the Premium Living Segment	2.8yrs	no data	0.059% SEK 1.9m
David Olhed	Group Chief Commercial Officer	1.4yrs	no data	0.0096% SEK 302.7k
Emma Palsson	CEO of Bygghemma	no data	no data	no data

2.8yrs

Average Tenure

47yo

Average Age

Experienced Management: 0SOM's management team is considered experienced (2.8 years average tenure).

Board Members

Name	Position	Tenure	Compensation	Ownership
Kristian Eikre	Director	1.8yrs	no data	no data
Pernille Fabricius	Independent Director	less than a year	no data	no data
Joanna Hummel	Independent Director	2.5yrs	SEK 400.00k	0.0031% SEK 96.8k
Mikael Olander	Independent Director	1.5yrs	SEK 200.00k	4.98% SEK 156.9m
Christian Bubenheim	Independent Chairman	4.5yrs	SEK 700.00k	0.0056% SEK 175.9k
Negin Yeganegy	Independent Director	1.5yrs	SEK 200.00k	no data

1.7yrs

Average Tenure

53.5yo

Average Age

Experienced Board: 0SOM's board of directors are not considered experienced ( 1.7 years average tenure), which suggests a new board.

BHG Group Management

Management criteria checks 1/4

Key information

Recent management updates

BHG Group AB (publ), Annual General Meeting, May 06, 2025

Change in the Nomination Committee of BHG Group

Bhg Group AB (Publ) announces Resignation of Vesa Koskinen as Board of Director

BHG Group AB (publ), Annual General Meeting, May 06, 2024

BHG Group AB (Publ) Announces Change of Management Changes, Effective 30 June 2023

Director recently bought kr29m worth of stock

Recent updates

Third quarter 2024 earnings released: kr0.37 loss per share (vs kr7.30 loss in 3Q 2023)

BHG Group AB (publ), Annual General Meeting, May 06, 2025

BHG Group AB (publ) to Report Fiscal Year 2024 Results on Jan 29, 2025

BHG Group AB (publ) to Report Nine Months, 2025 Results on Oct 24, 2025

Second quarter 2024 earnings released: kr0.57 loss per share (vs kr0.12 profit in 2Q 2023)

New major risk - Share price stability

Full year 2023 earnings released: kr8.73 loss per share (vs kr0.25 profit in FY 2022)

Change in the Nomination Committee of BHG Group

Full year 2023 earnings released: kr8.73 loss per share (vs kr0.25 profit in FY 2022)

Bhg Group AB (Publ) announces Resignation of Vesa Koskinen as Board of Director

Third quarter 2023 earnings released: kr7.30 loss per share (vs kr0.62 loss in 3Q 2022)

Now 27% undervalued after recent price drop

BHG Group AB (publ) to Report Q2, 2024 Results on Jul 18, 2024

BHG Group AB (publ), Annual General Meeting, May 06, 2024

New major risk - Share price stability

Second quarter 2023 earnings released: EPS: kr0.12 (vs kr1.44 in 2Q 2022)

BHG Group AB (Publ) Announces Change of Management Changes, Effective 30 June 2023

Director recently bought kr29m worth of stock

Head of Value Home Segment recently bought kr6.6m worth of stock

BHG Group AB (publ) Elects Mikael Olander and Negin Yeganegy to Its Board of Directors

Investor sentiment improves as stock rises 15%

Full year 2022 earnings released: EPS: kr0.25 (vs kr3.97 in FY 2021)

Investor sentiment deteriorates as stock falls 18%

Full year 2022 earnings released: EPS: kr0.25 (vs kr3.97 in FY 2021)

Investor sentiment deteriorates as stock falls 23%

Less than half of directors are independent

BHG Group AB (publ) Approves Changes to its Board of Directors

BHG Group AB (Publ) Appoints Sara Sterner as Head of HR, Communications and ESG

Investor sentiment deteriorated over the past week

BHG Group AB (publ) has completed a Follow-on Equity Offering in the amount of SEK 799.999995 million.

BHG Group AB (Publ) Announces Management Changes

Investor sentiment deteriorated over the past week

High number of new and inexperienced directors

Investor sentiment improved over the past week

Third quarter 2022 earnings released: kr0.62 loss per share (vs kr0.50 profit in 3Q 2021)

BHG Group AB (publ) to Report Fiscal Year 2023 Results on Jan 26, 2024

Investor sentiment improved over the past week

BHG Group AB Announces Appointment of Nomination Committee for 2023 Annual General Meeting

BHG Group AB (publ), Annual General Meeting, May 03, 2023

Investor sentiment deteriorated over the past week

Investor sentiment deteriorated over the past week

Investor sentiment deteriorated over the past week

Bhg Group AB (Publ) Announces Management Changes

Second quarter 2022 earnings released: EPS: kr1.44 (vs kr1.63 in 2Q 2021)

BHG Group AB (publ) to Report Fiscal Year 2022 Results on Jan 27, 2023

Investor sentiment deteriorated over the past week

Pernilla Walfridsson to Leave on the Board of Directors of BHG Group AB (publ)

High number of new and inexperienced directors

Investor sentiment deteriorated over the past week

Now 25% undervalued after recent price drop

BHG Group AB (publ) Announces Board Appointments

Full year 2021 earnings released: EPS: kr3.97 (vs kr3.87 in FY 2020)

Less than half of directors are independent

Investor sentiment improved over the past week

Full year 2021 earnings released: EPS: kr3.97 (vs kr3.87 in FY 2020)

Now 26% undervalued after recent price drop

Investor sentiment deteriorated over the past week

Now 21% undervalued after recent price drop

Full year 2021 earnings: EPS in line with analyst expectations despite revenue beat

Now 20% undervalued after recent price drop

Third quarter 2021 earnings released: EPS kr0.50 (vs kr1.24 in 3Q 2020)

Investor sentiment deteriorated over the past week

BHG Group AB (publ) (OM:BHG) agreed to acquire an 80% stake in Ah-Trading Gmbh from Aron and Birgit Holtermann and Fabian Simon for approximately SEK 490 million.

Second quarter 2021 earnings released: EPS kr1.63 (vs kr1.34 in 2Q 2020)

BHG Group AB (publ) (OM:BHG) agreed to acquire a 92.2% stake in HYMA Skog & Trädgårds AB from Verdane and HYMA management team for approximately SEK 1.1 billion.

BHG Group AB (publ) (OM:BHG) agreed to acquire a 92.2% stake in HYMA Skog & Trädgårds AB from Verdane and HYMA management team for approximately SEK 1.1 billion.

First quarter 2021 earnings released: EPS kr0.97 (vs kr0.43 in 1Q 2020)

Full year 2020 earnings released

Investor sentiment improved over the past week