How does 0SOM's PS Ratio compare to its peers?

0SOM is good value based on its Price-To-Sales Ratio (0.3x) compared to the peer average (0.6x).

How does 0SOM's PS Ratio compare vs other companies in the GB Specialty Retail Industry?

0SOM is expensive based on its Price-To-Sales Ratio (0.3x) compared to the UK Specialty Retail industry average (0.3x).

What is 0SOM's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

0SOM is expensive based on its Price-To-Sales Ratio (0.3x) compared to the estimated Fair Price-To-Sales Ratio (0.2x).

What is the Fair Price of 0SOM when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

0SOM (SEK17.29) is trading below our estimate of [[fair value]] (SEK26.58)

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Target price is less than 20% higher than the current share price.

BHG Group (LSE:0SOM) - Stock Price, News & Analysis

0SOM Stock Overview

Operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. More details

0SOM fundamental analysis
Snowflake Score
Valuation	3/6
Future Growth	4/6
Past Performance	0/6
Financial Health	4/6
Dividends	0/6

Rewards

Trading at 35% below our estimate of its fair value

Earnings are forecast to grow 113.44% per year

Risk Analysis

Volatile share price over the past 3 months compared to the UK market

BHG Group AB (publ) Competitors

Wickes Group

LSE:WIX

UK£362.1m

Victorian Plumbing Group

AIM:VIC

UK£361.5m

Topps Tiles

LSE:TPT

UK£76.7m

Marks Electrical Group

AIM:MRK

UK£52.9m

Price History & Performance

Summary of all time highs, changes and price drops for BHG Group
Historical stock prices
Current Share Price	SEK 17.29
52 Week High	SEK 20.30
52 Week Low	SEK 11.40
Beta	1.49
11 Month Change	-7.22%
3 Month Change	8.14%
1 Year Change	35.61%
33 Year Change	-82.91%
5 Year Change	-63.87%
Change since IPO	-57.31%

Recent updates

Shareholder Returns

	0SOM	GB Specialty Retail	GB Market
7D	-5.3%	-3.7%	1.7%
1Y	35.6%	-7.6%	8.3%

Return vs Industry: 0SOM exceeded the UK Specialty Retail industry which returned -7.3% over the past year.

Return vs Market: 0SOM exceeded the UK Market which returned 8% over the past year.

Price Volatility

Is 0SOM's price volatile compared to industry and market?
0SOM volatility
0SOM Average Weekly Movement	7.8%
Specialty Retail Industry Average Movement	4.6%
Market Average Movement	4.8%
10% most volatile stocks in GB Market	10.3%
10% least volatile stocks in GB Market	2.6%

Stable Share Price: 0SOM's share price has been volatile over the past 3 months compared to the UK market.

Volatility Over Time: 0SOM's weekly volatility (8%) has been stable over the past year, but is still higher than 75% of UK stocks.

About the Company

Founded	Employees	CEO	Website
2006	1,810	Gustaf Ohrn	www.wearebhg.com

BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. It operates in three segments: Home Improvement, Value Home, and Premium Living. The Home Improvement segment offers products for building, renovating, and maintaining homes and gardens under the Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, Hafa, Hylte Jakt & Trädgård brands.

BHG Group AB (publ) Fundamentals Summary

How do BHG Group's earnings and revenue compare to its market cap?
0SOM fundamental statistics
Market cap	SEK 3.15b
Earnings (TTM)	-SEK 396.90m
Revenue (TTM)	SEK 9.91b

0.3x

P/S Ratio

-7.9x

P/E Ratio

Is 0SOM overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
0SOM income statement (TTM)
Revenue	SEK 9.91b
Cost of Revenue	SEK 8.28b
Gross Profit	SEK 1.63b
Other Expenses	SEK 2.03b
Earnings	-SEK 396.90m

Last Reported Earnings

Sep 30, 2024

Next Earnings Date

Jan 29, 2025

Earnings per share (EPS)	-2.21
Gross Margin	16.48%
Net Profit Margin	-4.01%
Debt/Equity Ratio	32.1%

How did 0SOM perform over the long term?

See historical performance and comparison

0SOM Stock Overview

Rewards

Risk Analysis

BHG Group AB (publ) Competitors

LSE:WIX

UK£362.1m

AIM:VIC

UK£361.5m

LSE:TPT

UK£76.7m

AIM:MRK

UK£52.9m

Price History & Performance

Recent News & Updates

Third quarter 2024 earnings released: kr0.37 loss per share (vs kr7.30 loss in 3Q 2023)

BHG Group AB (publ), Annual General Meeting, May 06, 2025

BHG Group AB (publ) to Report Fiscal Year 2024 Results on Jan 29, 2025

BHG Group AB (publ) to Report Nine Months, 2025 Results on Oct 24, 2025

Second quarter 2024 earnings released: kr0.57 loss per share (vs kr0.12 profit in 2Q 2023)

New major risk - Share price stability

Recent updates

Third quarter 2024 earnings released: kr0.37 loss per share (vs kr7.30 loss in 3Q 2023)

BHG Group AB (publ), Annual General Meeting, May 06, 2025

BHG Group AB (publ) to Report Fiscal Year 2024 Results on Jan 29, 2025

BHG Group AB (publ) to Report Nine Months, 2025 Results on Oct 24, 2025

Second quarter 2024 earnings released: kr0.57 loss per share (vs kr0.12 profit in 2Q 2023)

New major risk - Share price stability

Full year 2023 earnings released: kr8.73 loss per share (vs kr0.25 profit in FY 2022)

Change in the Nomination Committee of BHG Group

Full year 2023 earnings released: kr8.73 loss per share (vs kr0.25 profit in FY 2022)

Bhg Group AB (Publ) announces Resignation of Vesa Koskinen as Board of Director

Third quarter 2023 earnings released: kr7.30 loss per share (vs kr0.62 loss in 3Q 2022)

Now 27% undervalued after recent price drop

BHG Group AB (publ) to Report Q2, 2024 Results on Jul 18, 2024

BHG Group AB (publ), Annual General Meeting, May 06, 2024

New major risk - Share price stability

Second quarter 2023 earnings released: EPS: kr0.12 (vs kr1.44 in 2Q 2022)

BHG Group AB (Publ) Announces Change of Management Changes, Effective 30 June 2023

Director recently bought kr29m worth of stock

Head of Value Home Segment recently bought kr6.6m worth of stock

BHG Group AB (publ) Elects Mikael Olander and Negin Yeganegy to Its Board of Directors

Investor sentiment improves as stock rises 15%

Full year 2022 earnings released: EPS: kr0.25 (vs kr3.97 in FY 2021)

Investor sentiment deteriorates as stock falls 18%

Full year 2022 earnings released: EPS: kr0.25 (vs kr3.97 in FY 2021)

Investor sentiment deteriorates as stock falls 23%

Less than half of directors are independent

BHG Group AB (publ) Approves Changes to its Board of Directors

BHG Group AB (Publ) Appoints Sara Sterner as Head of HR, Communications and ESG

Investor sentiment deteriorated over the past week

BHG Group AB (publ) has completed a Follow-on Equity Offering in the amount of SEK 799.999995 million.

BHG Group AB (Publ) Announces Management Changes

Investor sentiment deteriorated over the past week

High number of new and inexperienced directors

Investor sentiment improved over the past week

Third quarter 2022 earnings released: kr0.62 loss per share (vs kr0.50 profit in 3Q 2021)

BHG Group AB (publ) to Report Fiscal Year 2023 Results on Jan 26, 2024

Investor sentiment improved over the past week

BHG Group AB Announces Appointment of Nomination Committee for 2023 Annual General Meeting

BHG Group AB (publ), Annual General Meeting, May 03, 2023

Investor sentiment deteriorated over the past week

Investor sentiment deteriorated over the past week

Investor sentiment deteriorated over the past week

Bhg Group AB (Publ) Announces Management Changes

Second quarter 2022 earnings released: EPS: kr1.44 (vs kr1.63 in 2Q 2021)

BHG Group AB (publ) to Report Fiscal Year 2022 Results on Jan 27, 2023

Investor sentiment deteriorated over the past week

Pernilla Walfridsson to Leave on the Board of Directors of BHG Group AB (publ)

High number of new and inexperienced directors

Investor sentiment deteriorated over the past week

Now 25% undervalued after recent price drop

BHG Group AB (publ) Announces Board Appointments

Full year 2021 earnings released: EPS: kr3.97 (vs kr3.87 in FY 2020)

Less than half of directors are independent

Investor sentiment improved over the past week

Full year 2021 earnings released: EPS: kr3.97 (vs kr3.87 in FY 2020)

Now 26% undervalued after recent price drop

Investor sentiment deteriorated over the past week

Now 21% undervalued after recent price drop

Full year 2021 earnings: EPS in line with analyst expectations despite revenue beat