Recent Insider Transactions • Aug 19
Insider recently bought kr103k worth of stock On the 13th of August, Mikael Hagman bought around 5k shares on-market at roughly kr20.66 per share. This transaction amounted to 13% of their direct individual holding at the time of the trade. In the last 3 months, there was an even bigger purchase from another insider worth kr847k. Insiders have collectively bought kr2.0m more in shares than they have sold in the last 12 months. Recent Insider Transactions • Aug 18
Insider recently bought kr103k worth of stock On the 13th of August, Mikael Hagman bought around 5k shares on-market at roughly kr20.66 per share. This transaction amounted to 13% of their direct individual holding at the time of the trade. In the last 3 months, there was an even bigger purchase from another insider worth kr847k. Insiders have collectively bought kr2.0m more in shares than they have sold in the last 12 months. New Risk • Jul 20
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of British stocks, typically moving 7.3% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. Currently, the following risks have been identified for the company: Minor Risks Share price has been volatile over the past 3 months (7.3% average weekly change). Large one-off items impacting financial results. Reported Earnings • Jul 19
Second quarter 2026 earnings released: EPS: kr0.31 (vs kr0.42 in 2Q 2025) Second quarter 2026 results: EPS: kr0.31 (down from kr0.42 in 2Q 2025). Revenue: kr3.03b (up 10% from 2Q 2025). Net income: kr55.5m (down 27% from 2Q 2025). Profit margin: 1.8% (down from 2.8% in 2Q 2025). Revenue is forecast to grow 6.1% p.a. on average during the next 3 years, compared to a 2.6% growth forecast for the Specialty Retail industry in the United Kingdom. Over the last 3 years on average, earnings per share has increased by 73% per year but the company’s share price has fallen by 1% per year, which means it is significantly lagging earnings. Recent Insider Transactions • Jul 19
Head of the Premium Living Segment recently bought kr847k worth of stock On the 17th of July, Bank Bergstrom bought around 44k shares on-market at roughly kr19.25 per share. This transaction amounted to 42% of their direct individual holding at the time of the trade. This was the largest purchase by an insider in the last 3 months. Insiders have collectively bought kr1.9m more in shares than they have sold in the last 12 months. Valuation Update With 7 Day Price Move • Jun 18
Investor sentiment deteriorates as stock falls 17% After last week's 17% share price decline to kr20.22, the stock trades at a forward P/E ratio of 14x. Average forward P/E is 11x in the Specialty Retail industry in the United Kingdom. Total returns to shareholders of 46% over the past three years. Simply Wall St's valuation model estimates the intrinsic value at kr40.17 per share. Recent Insider Transactions • May 21
Head of Value Home Segment recently bought kr239k worth of stock On the 19th of May, Johan Engström bought around 10k shares on-market at roughly kr23.90 per share. This transaction amounted to 35% of their direct individual holding at the time of the trade. In the last 3 months, there was an even bigger purchase from another insider worth kr249k. Insiders have collectively bought kr1.1m more in shares than they have sold in the last 12 months. Recent Insider Transactions • Apr 26
Insider recently bought kr249k worth of stock On the 23rd of April, Mikael Hagman bought around 10k shares on-market at roughly kr24.88 per share. This transaction amounted to 33% of their direct individual holding at the time of the trade. This was the largest purchase by an insider in the last 3 months. Insiders have collectively bought kr968k more in shares than they have sold in the last 12 months. Reported Earnings • Apr 16
Full year 2025 earnings released: EPS: kr0.81 (vs kr3.79 loss in FY 2024) Full year 2025 results: EPS: kr0.81 (up from kr3.79 loss in FY 2024). Revenue: kr10.6b (up 6.2% from FY 2024). Net income: kr145.3m (up kr824.1m from FY 2024). Profit margin: 1.4% (up from net loss in FY 2024). Revenue is forecast to grow 5.8% p.a. on average during the next 3 years, compared to a 3.2% growth forecast for the Specialty Retail industry in the United Kingdom. Over the last 3 years on average, earnings per share has increased by 18% per year but the company’s share price has increased by 41% per year, which means it is tracking significantly ahead of earnings growth. Recent Insider Transactions • Apr 07
Insider recently bought kr109k worth of stock On the 1st of April, Mikael Hagman bought around 5k shares on-market at roughly kr24.16 per share. This transaction amounted to 15% of their direct individual holding at the time of the trade. This was the largest purchase by an insider in the last 3 months. Insiders have collectively bought kr518k more in shares than they have sold in the last 12 months. Reported Earnings • Jan 28
Full year 2025 earnings released: EPS: kr0.81 (vs kr3.79 loss in FY 2024) Full year 2025 results: EPS: kr0.81 (up from kr3.79 loss in FY 2024). Revenue: kr10.6b (up 6.2% from FY 2024). Net income: kr145.3m (up kr824.1m from FY 2024). Profit margin: 1.4% (up from net loss in FY 2024). The move to profitability was primarily driven by higher revenue. Revenue is forecast to grow 6.3% p.a. on average during the next 3 years, compared to a 3.3% growth forecast for the Specialty Retail industry in the United Kingdom. Over the last 3 years on average, earnings per share has increased by 18% per year but the company’s share price has increased by 26% per year, which means it is tracking significantly ahead of earnings growth. Buy Or Sell Opportunity • Jan 28
Now 20% undervalued Over the last 90 days, the stock has risen 3.2% to kr30.32. The fair value is estimated to be kr37.98, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has declined by 9.8% over the last 3 years. Meanwhile, the company has become profitable. For the next 3 years, revenue is forecast to grow by 6.3% per annum. Earnings are also forecast to grow by 29% per annum over the same time period. New Risk • Jan 27
New major risk - Revenue and earnings growth Earnings have declined by 54% per year over the past 5 years. This is considered a major risk. Ultimately, shareholders want to see a good return on their investment and that generally comes from sharing in the company's profits. If profits are declining over an extended period, then in most cases the share price will decline over time unless the company can turn around its fortunes. A trend of falling earnings can be very difficult to turn around. If the company is well already established it may also be a sign the company has matured and is in decline. In addition, if the company pays dividends it will also likely need to reduce or cut them, striking a dual blow to total shareholder returns. This is currently the only risk that has been identified for the company. Reported Earnings • Oct 26
Third quarter 2025 earnings released: EPS: kr0.062 (vs kr0.37 loss in 3Q 2024) Third quarter 2025 results: EPS: kr0.062 (up from kr0.37 loss in 3Q 2024). Revenue: kr2.60b (up 10% from 3Q 2024). Net income: kr11.2m (up kr78.0m from 3Q 2024). Profit margin: 0.4% (up from net loss in 3Q 2024). The move to profitability was driven by higher revenue. Revenue is forecast to grow 6.2% p.a. on average during the next 3 years, compared to a 3.6% growth forecast for the Specialty Retail industry in the United Kingdom. Over the last 3 years on average, earnings per share has fallen by 20% per year but the company’s share price has increased by 21% per year, which means it is well ahead of earnings. Announcement • Oct 01
BHG Group AB (publ) to Report Q1, 2026 Results on Apr 23, 2026 BHG Group AB (publ) announced that they will report Q1, 2026 results on Apr 23, 2026 Announcement • Sep 26
BHG Group AB (publ), Annual General Meeting, May 05, 2026 BHG Group AB (publ), Annual General Meeting, May 05, 2026. Reported Earnings • Jul 19
Second quarter 2025 earnings released: EPS: kr0.42 (vs kr0.57 loss in 2Q 2024) Second quarter 2025 results: EPS: kr0.42 (up from kr0.57 loss in 2Q 2024). Revenue: kr2.78b (up 2.4% from 2Q 2024). Net income: kr75.6m (up kr177.9m from 2Q 2024). Profit margin: 2.7% (up from net loss in 2Q 2024). The move to profitability was primarily driven by lower expenses. Revenue is forecast to grow 5.5% p.a. on average during the next 3 years, compared to a 3.7% growth forecast for the Specialty Retail industry in the United Kingdom. Over the last 3 years on average, earnings per share has fallen by 49% per year but the company’s share price has only fallen by 13% per year, which means it has not declined as severely as earnings. Recent Insider Transactions • May 18
Head of Value Home Segment recently bought kr67k worth of stock On the 15th of May, Johan Engström bought around 3k shares on-market at roughly kr26.66 per share. This transaction amounted to 26% of their direct individual holding at the time of the trade. In the last 3 months, there was an even bigger purchase from another insider worth kr125k. Insiders have collectively bought kr1.4m more in shares than they have sold in the last 12 months. Reported Earnings • Apr 27
First quarter 2025 earnings released: EPS: kr0.10 (vs kr0.38 loss in 1Q 2024) First quarter 2025 results: EPS: kr0.10 (up from kr0.38 loss in 1Q 2024). Revenue: kr2.25b (up 11% from 1Q 2024). Net income: kr18.9m (up kr86.5m from 1Q 2024). Profit margin: 0.8% (up from net loss in 1Q 2024). Revenue is forecast to grow 5.7% p.a. on average during the next 3 years, compared to a 3.9% growth forecast for the Specialty Retail industry in the United Kingdom. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 42 percentage points per year, which is a significant difference in performance. Recent Insider Transactions • Apr 27
Insider recently bought kr125k worth of stock On the 25th of April, Mikael Hagman bought around 6k shares on-market at roughly kr22.72 per share. This transaction amounted to 22% of their direct individual holding at the time of the trade. This was the largest purchase by an insider in the last 3 months. Insiders have collectively bought kr1.3m more in shares than they have sold in the last 12 months. Announcement • Apr 03
The CEO, Gustaf Öhrn and Chief Digital Officer of IP-Agency Finland Oy completed the acquisition of 70% stake in IP-Agency Finland Oy from BHG Group AB (publ) (OM:BHG) in a management buyout transaction. The CEO, Gustaf Öhrn and Chief Digital Officer of IP-Agency Finland Oy entered into an agreement to acquire remaining 70% stake in IP-Agency Finland Oy from BHG Group AB (publ) (OM:BHG) in a management buyout transaction for SEK 58 million on November 22, 2024. A cash consideration of SEK 58 million will be paid by the buyer. As part of consideration, SEK 58 million is paid towards common equity of IP-Agency Finland Oy.
For the period ending September 30, 2024, IP-Agency Finland Oy reported total revenue of SEK 307 million and EBIT of SEK 15 million.
The transaction is subject to approval of offer by the shareholders of BHG Group AB. The shareholders of BHG Group AB (publ) are summoned to an extraordinary general meeting, to be held on Wednesday, 18 December 2024. As Of December 18, 2024 The general meeting resolved, in accordance with the board of directors’ proposal, to approve the transfer of 100 percent of the shares in IP-Agency Finland from BHG.
The CEO, Gustaf Öhrn and Chief Digital Officer of IP-Agency Finland Oy completed the acquisition of 70% stake in IP-Agency Finland Oy from BHG Group AB (publ) (OM:BHG) in a management buyout transaction on April 1, 2025. Reported Earnings • Jan 30
Full year 2024 earnings released: kr3.79 loss per share (vs kr8.73 loss in FY 2023) Full year 2024 results: kr3.79 loss per share (improved from kr8.73 loss in FY 2023). Revenue: kr9.96b (down 16% from FY 2023). Net loss: kr678.8m (loss narrowed 57% from FY 2023). Revenue is forecast to grow 6.5% p.a. on average during the next 3 years, compared to a 4.6% growth forecast for the Specialty Retail industry in the United Kingdom. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 57 percentage points per year, which is a significant difference in performance. Announcement • Jan 13
BHG Group AB (publ) Announces Management Changes BHG Group AB (publ) (BHG) informed that Johan Engström has been appointed Head of the Value Home business area and as of date is part of BHG's management team. Johan Engström comes most recently from the role of CEO at Lekia and has previously, among other things, been CEO of the outdoor furniture company Brafab and Managing Director of Brio toys. Johan Engström succeeds Christian Eriksson who has left BHG after having worked within the group since 2013 in roles as CEO of Home Furnishing Nordic AB and most recently as Head of Value Home. Recent Insider Transactions • Nov 28
Group CTO & Head of Sustainability recently bought kr1.0m worth of stock On the 26th of November, Martin Leo bought around 60k shares on-market at roughly kr16.85 per share. This transaction increased Martin's direct individual holding by 3x at the time of the trade. This was the largest purchase by an insider in the last 3 months. This was the only on-market transaction from insiders over the last 12 months. Reported Earnings • Oct 25
Third quarter 2024 earnings released: kr0.37 loss per share (vs kr7.30 loss in 3Q 2023) Third quarter 2024 results: kr0.37 loss per share (improved from kr7.30 loss in 3Q 2023). Revenue: kr2.36b (down 18% from 3Q 2023). Net loss: kr67.2m (loss narrowed 95% from 3Q 2023). Revenue is forecast to grow 6.1% p.a. on average during the next 3 years, compared to a 5.4% growth forecast for the Specialty Retail industry in the United Kingdom. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 60 percentage points per year, which is a significant difference in performance. Announcement • Aug 28
BHG Group AB (publ) to Report Fiscal Year 2024 Results on Jan 29, 2025 BHG Group AB (publ) announced that they will report fiscal year 2024 results on Jan 29, 2025 Reported Earnings • Jul 19
Second quarter 2024 earnings released: kr0.57 loss per share (vs kr0.12 profit in 2Q 2023) Second quarter 2024 results: kr0.57 loss per share (down from kr0.12 profit in 2Q 2023). Revenue: kr2.72b (down 22% from 2Q 2023). Net loss: kr102.3m (down kr124.1m from profit in 2Q 2023). Revenue is forecast to grow 4.6% p.a. on average during the next 3 years, compared to a 4.7% growth forecast for the Specialty Retail industry in the United Kingdom. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 63 percentage points per year, which is a significant difference in performance. New Risk • Jul 18
New major risk - Share price stability The company's share price has been highly volatile over the past 3 months. It is more volatile than 90% of British stocks, typically moving 11% a week. This is considered a major risk. Share price volatility increases the risk of potential losses in the short-term as the stock tends to have larger drops in price more frequently than other stocks. It may also indicate the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. This is currently the only risk that has been identified for the company. Reported Earnings • Apr 15
Full year 2023 earnings released: kr8.73 loss per share (vs kr0.25 profit in FY 2022) Full year 2023 results: kr8.73 loss per share (down from kr0.25 profit in FY 2022). Revenue: kr11.8b (down 12% from FY 2022). Net loss: kr1.56b (down kr1.60b from profit in FY 2022). Revenue is forecast to grow 2.9% p.a. on average during the next 3 years, compared to a 2.5% growth forecast for the Specialty Retail industry in the United Kingdom. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 54 percentage points per year, which is a significant difference in performance. Announcement • Feb 17
Change in the Nomination Committee of BHG Group Jacob Sellman, representing EQT, has left the Nomination Committee. Joakim Gjersøe, representative of Ferd, has been appointed by the nomination committee as its chairman. The nomination committee thus consists of the following members: Joakim Gjersøe (Ferd, chairman), Oscar Severin (Vitruvian) and Christian Bubenheim (in his capacity as chairman of the Board of Directors of BHG). Reported Earnings • Jan 26
Full year 2023 earnings released: kr8.73 loss per share (vs kr0.25 profit in FY 2022) Full year 2023 results: kr8.73 loss per share (down from kr0.25 profit in FY 2022). Revenue: kr11.8b (down 12% from FY 2022). Net loss: kr1.56b (down kr1.60b from profit in FY 2022). Revenue is forecast to grow 1.6% p.a. on average during the next 2 years, compared to a 4.9% growth forecast for the Specialty Retail industry in the United Kingdom. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 53 percentage points per year, which is a significant difference in performance. Announcement • Dec 14
Bhg Group AB (Publ) announces Resignation of Vesa Koskinen as Board of Director Vesa Koskinen, partner at EQT, has left his position on the Board of Directors of BHG Group with immediate effect, since EQT Public Value Fund has recently sold its entire remaining holding in BHG Group. Election of a possible replacement will take place at the latest at the next Annual General Meeting. Reported Earnings • Oct 28
Third quarter 2023 earnings released: kr7.30 loss per share (vs kr0.62 loss in 3Q 2022) Third quarter 2023 results: kr7.30 loss per share (further deteriorated from kr0.62 loss in 3Q 2022). Revenue: kr2.87b (down 7.7% from 3Q 2022). Net loss: kr1.31b (loss widened kr1.22b from 3Q 2022). Revenue is forecast to stay flat during the next 3 years compared to a 5.5% growth forecast for the Specialty Retail industry in the United Kingdom. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 30 percentage points per year, which is a significant difference in performance. Buying Opportunity • Oct 28
Now 27% undervalued after recent price drop Over the last 90 days, the stock is down 53%. The fair value is estimated to be kr12.61, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 12% over the last 3 years. Meanwhile, the company became loss making. Revenue is forecast to decline by 5.7% in a year. Earnings is forecast to grow by 95% in the next year. Announcement • Oct 26
BHG Group AB (publ), Annual General Meeting, May 06, 2024 BHG Group AB (publ), Annual General Meeting, May 06, 2024. New Risk • Jul 23
New major risk - Share price stability The company's share price has been highly volatile over the past 3 months. It is more volatile than 90% of British stocks, typically moving 11% a week. This is considered a major risk. Share price volatility increases the risk of potential losses in the short-term as the stock tends to have larger drops in price more frequently than other stocks. It may also indicate the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. Currently, the following risks have been identified for the company: Major Risk Share price has been highly volatile over the past 3 months (11% average weekly change). Minor Risk Shareholders have been diluted in the past year (28% increase in shares outstanding). Reported Earnings • Jul 20
Second quarter 2023 earnings released: EPS: kr0.12 (vs kr1.44 in 2Q 2022) Second quarter 2023 results: EPS: kr0.12 (down from kr1.44 in 2Q 2022). Revenue: kr3.48b (down 11% from 2Q 2022). Net income: kr21.8m (down 89% from 2Q 2022). Profit margin: 0.6% (down from 4.9% in 2Q 2022). Revenue is forecast to grow 5.7% p.a. on average during the next 3 years, compared to a 5.7% growth forecast for the Specialty Retail industry in the United Kingdom. Over the last 3 years on average, earnings per share has fallen by 53% per year but the company’s share price has only fallen by 46% per year, which means it has not declined as severely as earnings. Announcement • Jun 21
BHG Group AB (Publ) Announces Change of Management Changes, Effective 30 June 2023 BHG Group AB (Publ) announced that David Olhed will join the Management team as Group Chief Commercial Officer from 30 June 2023. David previously held numerous management positions within the CDON group and comes with a strong track record from execution of online and market place strategies. As part of group re-organisation Sara Sterner will, as mutually agreed, leave BHG and the position as Head of HR, Communications and ESG on 30 June 2023. Martin Leo, Group Chief Technology Officer who is also leading its data and process initiatives, will assume responsibility for ESG and join the Management team. People and Culture development will be transferred to business units. Recent Insider Transactions • Jun 03
Director recently bought kr29m worth of stock On the 31st of May, Mikael Olander bought around 2m shares on-market at roughly kr12.15 per share. This transaction amounted to 44% of their direct individual holding at the time of the trade. This was the largest purchase by an insider in the last 3 months. Insiders have collectively bought kr36m more in shares than they have sold in the last 12 months. Recent Insider Transactions • May 08
Head of Value Home Segment recently bought kr6.6m worth of stock On the 5th of May, Christian Eriksson bought around 600k shares on-market at roughly kr10.93 per share. This transaction amounted to 50% of their direct individual holding at the time of the trade. This was the largest purchase by an insider in the last 3 months. Insiders have collectively bought kr7.1m more in shares than they have sold in the last 12 months. Announcement • May 05
BHG Group AB (publ) Elects Mikael Olander and Negin Yeganegy to Its Board of Directors BHG Group AB (publ) at its annual general meeting held on 3 May 2023, elected Mikael Olander and Negin Yeganegy to its board of directors. Valuation Update With 7 Day Price Move • Apr 27
Investor sentiment improves as stock rises 15% After last week's 15% share price gain to kr10.02, the stock trades at a trailing P/E ratio of 52.7x. Average forward P/E is 12x in the Specialty Retail industry in the United Kingdom. Total loss to shareholders of 85% over the past three years. Reported Earnings • Apr 13
Full year 2022 earnings released: EPS: kr0.25 (vs kr3.97 in FY 2021) Full year 2022 results: EPS: kr0.25 (down from kr3.97 in FY 2021). Revenue: kr13.4b (up 6.1% from FY 2021). Net income: kr34.1m (down 93% from FY 2021). Profit margin: 0.3% (down from 3.8% in FY 2021). Revenue is forecast to grow 3.0% p.a. on average during the next 3 years, compared to a 6.3% growth forecast for the Specialty Retail industry in the United Kingdom. Over the last 3 years on average, earnings per share has remained flat but the company’s share price has fallen by 50% per year, which means it is significantly lagging earnings. Valuation Update With 7 Day Price Move • Mar 21
Investor sentiment deteriorates as stock falls 18% After last week's 18% share price decline to kr10.28, the stock trades at a forward P/E ratio of 31x. Average forward P/E is 12x in the Specialty Retail industry in the United Kingdom. Total loss to shareholders of 86% over the past year. Reported Earnings • Jan 30
Full year 2022 earnings released: EPS: kr0.25 (vs kr3.97 in FY 2021) Full year 2022 results: EPS: kr0.25 (down from kr3.97 in FY 2021). Revenue: kr13.4b (up 6.1% from FY 2021). Net income: kr34.1m (down 93% from FY 2021). Profit margin: 0.3% (down from 3.8% in FY 2021). Revenue is forecast to grow 1.5% p.a. on average during the next 2 years, compared to a 9.3% growth forecast for the Online Retail industry in the United Kingdom. Over the last 3 years on average, earnings per share has remained flat but the company’s share price has fallen by 38% per year, which means it is significantly lagging earnings. Valuation Update With 7 Day Price Move • Jan 27
Investor sentiment deteriorates as stock falls 23% After last week's 23% share price decline to kr15.40, the stock trades at a forward P/E ratio of 17x. Average forward P/E is 17x in the Online Retail industry in Europe. Total loss to shareholders of 76% over the past three years. Board Change • Jan 19
Less than half of directors are independent There are 5 new directors who have joined the board in the last 3 years. Of these new board members, 2 were independent directors. The company's board is composed of: 5 new directors. No experienced directors. No highly experienced directors. 2 independent directors (3 non-independent directors). Chairman Christian Bubenheim is the most experienced director on the board, commencing their role in 2020. Independent Director Joanna Hummel was the last independent director to join the board, commencing their role in 2022. The following issues are considered to be risks according to the Simply Wall St Risk Model: Minority of independent directors. Lack of board continuity. Lack of experienced directors. Announcement • Jan 14
BHG Group AB (publ) Approves Changes to its Board of Directors BHG Group AB (publ) at its extraordinary general meeting held on 13 January 2023 resolved that the board of directors shall consist of five members with no deputies. Kristian Eikre and Vesa Koskinen were appointed new members of the board of directors, whereby Vesa Koskinen replaces current board member Niklas Ringby. Announcement • Jan 13
BHG Group AB (Publ) Appoints Sara Sterner as Head of HR, Communications and ESG BHG Group AB (publ) (”BHG”) announces that Sara Sterner will assume the position as Head of HR, Communications and ESG. Sara Sterner will be part of BHG’s management team and joins 12 January. Sara Sterner most recently came from the role of CEO at PåHoj AB and holds a number of Board of Directorships. Sara war earlier responsible for communications, PR, HR and strategy and finance at Orbital Systems, and was the Co-founder of Agentum, focusing on the recruitment of strategically important roles. Sara has experience from both operational and strategic roles, with a solid foundation in HR, communications and sustainability. Sara Sterner takes over from Maria Morin who left BHG at year-end for another position outside of BHG. Valuation Update With 7 Day Price Move • Dec 22
Investor sentiment deteriorated over the past week After last week's 18% share price decline to kr16.30, the stock trades at a forward P/E ratio of 16x. Average forward P/E is 17x in the Online Retail industry in Europe. Total loss to shareholders of 70% over the past three years. Valuation Update With 7 Day Price Move • Nov 21
Investor sentiment deteriorated over the past week After last week's 20% share price decline to kr20.10, the stock trades at a forward P/E ratio of 19x. Average forward P/E is 17x in the Online Retail industry in Europe. Total loss to shareholders of 58% over the past three years. Board Change • Nov 16
High number of new and inexperienced directors There are 5 new directors who have joined the board in the last 3 years. The company's board is composed of: 5 new directors. No experienced directors. No highly experienced directors. Independent Director Niklas Ringby is the most experienced director on the board, commencing their role in 2019. The following issues are considered to be risks according to the Simply Wall St Risk Model: Lack of board continuity. Lack of experienced directors. Valuation Update With 7 Day Price Move • Nov 03
Investor sentiment improved over the past week After last week's 15% share price gain to kr19.41, the stock trades at a forward P/E ratio of 18x. Average forward P/E is 18x in the Online Retail industry in Europe. Total loss to shareholders of 81% over the past year. Reported Earnings • Oct 27
Third quarter 2022 earnings released: kr0.62 loss per share (vs kr0.50 profit in 3Q 2021) Third quarter 2022 results: kr0.62 loss per share (down from kr0.50 profit in 3Q 2021). Revenue: kr3.11b (up 1.6% from 3Q 2021). Net loss: kr87.1m (down 243% from profit in 3Q 2021). Revenue is expected to decline by 1.9% p.a. on average during the next 3 years, while revenues in the Online Retail industry in the United Kingdom are expected to grow by 11%. Valuation Update With 7 Day Price Move • Oct 14
Investor sentiment improved over the past week After last week's 16% share price gain to kr15.50, the stock trades at a forward P/E ratio of 4x. Average forward P/E is 16x in the Online Retail industry in Europe. Total loss to shareholders of 88% over the past year. Valuation Update With 7 Day Price Move • Sep 29
Investor sentiment deteriorated over the past week After last week's 18% share price decline to kr13.46, the stock trades at a forward P/E ratio of 5x. Average forward P/E is 15x in the Online Retail industry in Europe. Total loss to shareholders of 89% over the past year. Valuation Update With 7 Day Price Move • Sep 06
Investor sentiment deteriorated over the past week After last week's 16% share price decline to kr20.60, the stock trades at a forward P/E ratio of 6x. Average forward P/E is 14x in the Online Retail industry in Europe. Total loss to shareholders of 87% over the past year. Valuation Update With 7 Day Price Move • Aug 18
Investor sentiment deteriorated over the past week After last week's 17% share price decline to kr28.48, the stock trades at a forward P/E ratio of 8x. Average forward P/E is 24x in the Online Retail industry in the United Kingdom. Total loss to shareholders of 78% over the past year. Reported Earnings • Jul 21
Second quarter 2022 earnings released: EPS: kr1.44 (vs kr1.63 in 2Q 2021) Second quarter 2022 results: EPS: kr1.44 (down from kr1.63 in 2Q 2021). Revenue: kr3.91b (up 10% from 2Q 2021). Net income: kr191.0m (down 2.9% from 2Q 2021). Profit margin: 4.9% (down from 5.5% in 2Q 2021). Over the next year, revenue is forecast to grow 1.2%, compared to a 18% growth forecast for the industry in the United Kingdom. Over the last 3 years on average, earnings per share has increased by 36% per year but the company’s share price has fallen by 1% per year, which means it is significantly lagging earnings. Announcement • Jun 30
BHG Group AB (publ) to Report Fiscal Year 2022 Results on Jan 27, 2023 BHG Group AB (publ) announced that they will report fiscal year 2022 results on Jan 27, 2023 Valuation Update With 7 Day Price Move • Jun 09
Investor sentiment deteriorated over the past week After last week's 15% share price decline to kr38.82, the stock trades at a forward P/E ratio of 10x. Average forward P/E is 18x in the Online Retail industry in Europe. Total returns to shareholders of 4.4% over the past three years. Simply Wall St's valuation model estimates the intrinsic value at kr65.53 per share. Board Change • Jun 02
High number of new and inexperienced directors There are 6 new directors who have joined the board in the last 3 years. The company's board is composed of: 6 new directors. No experienced directors. No highly experienced directors. Independent Director Niklas Ringby is the most experienced director on the board, commencing their role in 2019. The following issues are considered to be risks according to the Simply Wall St Risk Model: Lack of board continuity. Lack of experienced directors. Valuation Update With 7 Day Price Move • May 24
Investor sentiment deteriorated over the past week After last week's 17% share price decline to kr49.54, the stock trades at a forward P/E ratio of 11x. Average forward P/E is 17x in the Online Retail industry in Europe. Total returns to shareholders of 35% over the past three years. Simply Wall St's valuation model estimates the intrinsic value at kr74.82 per share. Buying Opportunity • May 06
Now 25% undervalued after recent price drop Over the last 90 days, the stock is down 34%. The fair value is estimated to be kr78.01, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 33% over the last 3 years. Earnings per share has grown by 46%. Revenue is forecast to grow by 26% in 2 years. Earnings is forecast to grow by 43% in the next 2 years. Reported Earnings • Apr 27
Full year 2021 earnings released: EPS: kr3.97 (vs kr3.87 in FY 2020) Full year 2021 results: EPS: kr3.97 (up from kr3.87 in FY 2020). Revenue: kr12.7b (up 41% from FY 2020). Net income: kr480.9m (up 16% from FY 2020). Profit margin: 3.8% (down from 4.6% in FY 2020). The decrease in margin was driven by higher expenses. Over the next year, revenue is forecast to grow 15%, compared to a 24% growth forecast for the retail industry in the United Kingdom. Over the last 3 years on average, earnings per share has increased by 60% per year but the company’s share price has only increased by 19% per year, which means it is significantly lagging earnings growth. Board Change • Apr 27
Less than half of directors are independent There are 6 new directors who have joined the board in the last 3 years. Of these new board members, 2 were independent directors. The company's board is composed of: 6 new directors. No experienced directors. No highly experienced directors. 2 independent directors (4 non-independent directors). Independent Director Johan Gileus is the most experienced director on the board, commencing their role in 2019. Independent Director Niklas Ringby was the last independent director to join the board, commencing their role in 2019. The following issues are considered to be risks according to the Simply Wall St Risk Model: Minority of independent directors. Lack of board continuity. Lack of experienced directors. Valuation Update With 7 Day Price Move • Apr 21
Investor sentiment improved over the past week After last week's 16% share price gain to kr65.10, the stock trades at a forward P/E ratio of 14x. Average forward P/E is 19x in the Online Retail industry in Europe. Total returns to shareholders of 60% over the past three years. Simply Wall St's valuation model estimates the intrinsic value at kr95.15 per share. Reported Earnings • Apr 09
Full year 2021 earnings released: EPS: kr3.97 (vs kr3.87 in FY 2020) Full year 2021 results: EPS: kr3.97 (up from kr3.87 in FY 2020). Revenue: kr12.7b (up 41% from FY 2020). Net income: kr480.9m (up 16% from FY 2020). Profit margin: 3.8% (down from 4.6% in FY 2020). The decrease in margin was driven by higher expenses. Over the next year, revenue is forecast to grow 17%, compared to a 24% growth forecast for the retail industry in the United Kingdom. Over the last 3 years on average, earnings per share has increased by 60% per year but the company’s share price has only increased by 17% per year, which means it is significantly lagging earnings growth. Buying Opportunity • Mar 07
Now 26% undervalued after recent price drop Over the last 90 days, the stock is down 21%. The fair value is estimated to be kr104, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 33% per annum over the last 3 years. Earnings per share has grown by 60% per annum over the last 3 years. Valuation Update With 7 Day Price Move • Feb 23
Investor sentiment deteriorated over the past week After last week's 18% share price decline to kr75.85, the stock trades at a forward P/E ratio of 17x. Average forward P/E is 26x in the Online Retail industry in the United Kingdom. Total returns to shareholders of 111% over the past three years. Simply Wall St's valuation model estimates the intrinsic value at kr108 per share. Buying Opportunity • Feb 11
Now 21% undervalued after recent price drop Over the last 90 days, the stock is down 7.4%. The fair value is estimated to be kr120, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 33% per annum over the last 3 years. Earnings per share has grown by 60% per annum over the last 3 years. Reported Earnings • Jan 30
Full year 2021 earnings: EPS in line with analyst expectations despite revenue beat Full year 2021 results: EPS: kr4.01 (up from kr3.87 in FY 2020). Revenue: kr12.7b (up 41% from FY 2020). Net income: kr485.3m (up 17% from FY 2020). Profit margin: 3.8% (down from 4.6% in FY 2020). The decrease in margin was driven by higher expenses. Revenue exceeded analyst estimates by 4.3%. Over the next year, revenue is forecast to grow 13%, compared to a 24% growth forecast for the retail industry in the United Kingdom. Over the last 3 years on average, earnings per share has increased by 60% per year but the company’s share price has only increased by 37% per year, which means it is significantly lagging earnings growth. Buying Opportunity • Jan 18
Now 20% undervalued after recent price drop Over the last 90 days, the stock is down 34%. The fair value is estimated to be kr107, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 31% per annum over the last 3 years. The company has become profitable over the last 3 years. Reported Earnings • Oct 29
Third quarter 2021 earnings released: EPS kr0.50 (vs kr1.24 in 3Q 2020) The company reported a mediocre third quarter result with weaker earnings and profit margins, although revenues improved. Third quarter 2021 results: Revenue: kr3.06b (up 34% from 3Q 2020). Net income: kr61.0m (down 54% from 3Q 2020). Profit margin: 2.0% (down from 5.8% in 3Q 2020). The decrease in margin was driven by higher expenses. Over the last 3 years on average, earnings per share has increased by 82% per year but the company’s share price has only increased by 46% per year, which means it is significantly lagging earnings growth. Valuation Update With 7 Day Price Move • Oct 28
Investor sentiment deteriorated over the past week After last week's 23% share price decline to kr99.70, the stock trades at a forward P/E ratio of 23x. Average forward P/E is 19x in the Online Retail industry in the United Kingdom. Total returns to shareholders of 214% over the past three years. Simply Wall St's valuation model estimates the intrinsic value at kr67.42 per share. Reported Earnings • Jul 23
Second quarter 2021 earnings released: EPS kr1.63 (vs kr1.34 in 2Q 2020) The company reported a strong second quarter result with improved earnings, revenues and profit margins. Second quarter 2021 results: Revenue: kr3.55b (up 32% from 2Q 2020). Net income: kr196.7m (up 36% from 2Q 2020). Profit margin: 5.5% (up from 5.4% in 2Q 2020). The increase in margin was driven by higher revenue. Reported Earnings • Apr 30
First quarter 2021 earnings released: EPS kr0.97 (vs kr0.43 in 1Q 2020) The company reported a strong first quarter result with improved earnings, revenues and profit margins. First quarter 2021 results: Revenue: kr2.57b (up 58% from 1Q 2020). Net income: kr112.8m (up 142% from 1Q 2020). Profit margin: 4.4% (up from 2.9% in 1Q 2020). The increase in margin was driven by higher revenue. Reported Earnings • Apr 09
Full year 2020 earnings released The company reported a strong full year result with improved earnings, revenues and profit margins. Full year 2020 results: Revenue: kr8.97b (up 44% from FY 2019). Net income: kr415.1m (up 136% from FY 2019). Profit margin: 4.6% (up from 2.8% in FY 2019). The increase in margin was driven by higher revenue. Valuation Update With 7 Day Price Move • Mar 13
Investor sentiment improved over the past week After last week's 15% share price gain to kr148, the stock is trading at a trailing P/E ratio of 37.8x, up from the previous P/E ratio of 32.7x. This compares to an average P/E of 34x in the Online Retail industry in the United Kingdom. Is New 90 Day High Low • Feb 19
New 90-day low: kr138 The company is down 6.0% from its price of kr147 on 20 November 2020. The British market is up 6.0% over the last 90 days, indicating the company underperformed over that time. It also underperformed the Online Retail industry, which is up 11% over the same period. According to the Simply Wall St valuation model, the estimated intrinsic value of the company is kr113 per share. Recent Insider Transactions • Feb 17
Group Chief Financial Officer recently sold kr9.0m worth of stock On the 15th of February, Jesper Flemme sold around 62k shares on-market at roughly kr145 per share. This was the largest sale by an insider in the last 3 months. This was Jesper's only on-market trade for the last 12 months. Reported Earnings • Feb 01
Full year 2020 earnings released: EPS kr3.87 (vs kr1.64 in FY 2019) The company reported a strong full year result with improved earnings, revenues and profit margins. Full year 2020 results: Revenue: kr8.97b (up 44% from FY 2019). Net income: kr415.1m (up 136% from FY 2019). Profit margin: 4.6% (up from 2.8% in FY 2019). The increase in margin was driven by higher revenue. 
