Matas Valuation

Q: What is the Fair Price of 0QFA when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

0QFA (DKK98.37) is trading below our estimate of [[future cash flow value]] (DKK312.83)

Is 0QFA undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

Below Future Cash Flow Value
Significantly Below Future Cash Flow Value
Price-To-Earnings vs Peers
Price-To-Earnings vs Industry
Price-To-Earnings vs Fair Ratio
Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of 0QFA when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

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Below Future Cash Flow Value: 0QFA (DKK98.37) is trading below our estimate of future cash flow value (DKK312.83)

Significantly Below Future Cash Flow Value: 0QFA is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 0QFA?

Key metric: As 0QFA is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 0QFA. This is calculated by dividing 0QFA's market cap by their current earnings.
What is 0QFA's PE Ratio?
PE Ratio	12.7x
Earnings	DKK 287.00m
Market Cap	DKK 3.65b

0QFA key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	0.9x
Enterprise Value/EBITDA	10x
PEG Ratio	0.5x

Price to Earnings Ratio vs Peers

How does 0QFA's PE Ratio compare to its peers?

The above table shows the PE ratio for 0QFA vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PE	Estimated Growth	Market Cap
Peer Average	12.4x
MOON Moonpig Group	14.2x	8.89%	UK£670.0m
CARD Card Factory	5.5x	4.21%	UK£235.8m
PETS Pets at Home Group	11.7x	-0.59%	UK£899.7m
WOSG Watches of Switzerland Group	18.2x	15.61%	UK£1.3b
0QFA Matas	12.7x	26.44%	DKK 3.6b

Price-To-Earnings vs Peers: 0QFA is expensive based on its Price-To-Earnings Ratio (12.7x) compared to the peer average (12.4x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does 0QFA's PE Ratio compare vs other companies in the GB Specialty Retail Industry?

1 Company	Price / Earnings	Estimated Growth	Market Cap
MTC Mothercare	1.9x	-84.66%	US$16.30m

No more companies available in this PE range

1 Company		Estimated Growth	Market Cap

No more companies

Price-To-Earnings vs Industry: 0QFA is good value based on its Price-To-Earnings Ratio (12.7x) compared to the UK Specialty Retail industry average (14.1x).

Price to Earnings Ratio vs Fair Ratio

What is 0QFA's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

0QFA PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio	12.7x
Fair PE Ratio	18.5x

Price-To-Earnings vs Fair Ratio: 0QFA is good value based on its Price-To-Earnings Ratio (12.7x) compared to the estimated Fair Price-To-Earnings Ratio (18.5x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 0QFA forecast and predictions for the stock price in 12 month’s time.
Date	Share Price	Average 1Y Price Target	Dispersion	High	Low	1Y Actual price	Analysts
Current	DKK 98.37	DKK 145.00 +47.40%	10.15%	DKK 165.00	DKK 130.00	n/a	3
Jan ’27	DKK 124.20	DKK 182.50 +46.94%	1.37%	DKK 185.00	DKK 180.00	n/a	2
Dec ’26	DKK 118.40	DKK 182.50 +54.14%	1.37%	DKK 185.00	DKK 180.00	n/a	2
Nov ’26	DKK 128.60	DKK 182.50 +41.91%	1.37%	DKK 185.00	DKK 180.00	n/a	2
Oct ’26	DKK 130.20	DKK 182.50 +40.17%	1.37%	DKK 185.00	DKK 180.00	n/a	2
Sep ’26	DKK 133.90	DKK 182.50 +36.30%	1.37%	DKK 185.00	DKK 180.00	n/a	2
Aug ’26	DKK 132.60	DKK 177.50 +33.86%	1.41%	DKK 180.00	DKK 175.00	n/a	2
Feb ’26	DKK 138.80	DKK 171.67 +23.68%	3.63%	DKK 180.00	DKK 165.00	n/a	3
Jan ’26	DKK 135.40	DKK 170.00 +25.55%	2.40%	DKK 175.00	DKK 165.00	DKK 124.20	3
Dec ’25	DKK 125.80	DKK 170.00 +35.14%	2.40%	DKK 175.00	DKK 165.00	DKK 118.40	3
Nov ’25	DKK 127.00	DKK 168.33 +32.55%	1.40%	DKK 170.00	DKK 165.00	DKK 128.60	3
Oct ’25	DKK 123.20	DKK 168.33 +36.63%	1.40%	DKK 170.00	DKK 165.00	DKK 130.20	3
Sep ’25	DKK 125.60	DKK 168.33 +34.02%	1.40%	DKK 170.00	DKK 165.00	DKK 133.90	3
Aug ’25	DKK 119.60	DKK 155.00 +29.60%	4.56%	DKK 160.00	DKK 145.00	DKK 132.60	3
Jul ’25	DKK 120.60	DKK 155.00 +28.52%	4.56%	DKK 160.00	DKK 145.00	DKK 132.50	3
Jun ’25	DKK 119.80	DKK 155.00 +29.38%	4.56%	DKK 160.00	DKK 145.00	DKK 135.60	3
May ’25	DKK 112.20	DKK 150.00 +33.69%	4.71%	DKK 160.00	DKK 145.00	DKK 138.00	3
Apr ’25	DKK 117.21	DKK 150.00 +27.97%	4.71%	DKK 160.00	DKK 145.00	DKK 134.40	3
Mar ’25	DKK 118.47	DKK 150.00 +26.61%	4.71%	DKK 160.00	DKK 145.00	DKK 141.00	3
Feb ’25	DKK 123.00	DKK 150.00 +21.95%	4.71%	DKK 160.00	DKK 145.00	DKK 138.80	3
Jan ’25	DKK 115.40	DKK 136.67 +18.43%	6.90%	DKK 150.00	DKK 130.00	DKK 135.40	3

AnalystPriceTarget

Community Contributor

DKK 145.99

Fair Value

32.6% undervalued

Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/01/26 06:28
End of Day Share Price	2026/01/23 00:00
Earnings	2025/09/30
Annual Earnings	2025/03/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Matas A/S is covered by 6 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Alexander Borreskov	Carnegie Investment Bank AB
Poul Jessen	Danske Bank
Mads Quistgaard	DNB Carnegie