ALRT Stock Overview
Operates as a team organization and lifestyle brand that fields professional players in gaming competitions under the Guild banner worldwide. More details
| Snowflake Score | |
|---|---|
| Valuation | 1/6 |
| Future Growth | 0/6 |
| Past Performance | 0/6 |
| Financial Health | 1/6 |
| Dividends | 0/6 |
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Defence Holdings Plc Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | UK£0.005 |
| 52 Week High | UK£0.0055 |
| 52 Week Low | UK£0.00027 |
| Beta | 1.9 |
| 1 Month Change | 588.71% |
| 3 Month Change | 614.29% |
| 1 Year Change | 53.85% |
| 3 Year Change | -70.59% |
| 5 Year Change | n/a |
| Change since IPO | -93.87% |
Recent News & Updates
Shareholder Returns
| ALRT | GB Entertainment | GB Market | |
|---|---|---|---|
| 7D | 426.3% | 3.9% | 0.2% |
| 1Y | 53.8% | 0.09% | 2.3% |
Return vs Industry: ALRT exceeded the UK Entertainment industry which returned 0% over the past year.
Return vs Market: ALRT exceeded the UK Market which returned 2.3% over the past year.
Price Volatility
| ALRT volatility | |
|---|---|
| ALRT Average Weekly Movement | 47.8% |
| Entertainment Industry Average Movement | 4.6% |
| Market Average Movement | 5.9% |
| 10% most volatile stocks in GB Market | 11.4% |
| 10% least volatile stocks in GB Market | 3.3% |
Stable Share Price: ALRT's share price has been volatile over the past 3 months compared to the UK market.
Volatility Over Time: ALRT's weekly volatility has increased from 33% to 48% over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2019 | 32 | Jasmine Skee | www.guildesports.com |
Defence Holdings Plc operates as a team organization and lifestyle brand that fields professional players in gaming competitions under the Guild banner worldwide. The company was formerly known as Cassell Capital Plc and changed its name to Defence Holdings Plc in May 2025. The company was incorporated in 2019 and is headquartered in London, the United Kingdom.
Defence Holdings Plc Fundamentals Summary
| ALRT fundamental statistics | |
|---|---|
| Market cap | UK£4.02m |
| Earnings (TTM) | -UK£4.01m |
| Revenue (TTM) | UK£3.92m |
Is ALRT overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| ALRT income statement (TTM) | |
|---|---|
| Revenue | UK£3.92m |
| Cost of Revenue | UK£1.09m |
| Gross Profit | UK£2.84m |
| Other Expenses | UK£6.85m |
| Earnings | -UK£4.01m |
Last Reported Earnings
Mar 31, 2024
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.005 |
| Gross Margin | 72.34% |
| Net Profit Margin | -102.32% |
| Debt/Equity Ratio | 0% |
How did ALRT perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/05/25 14:34 |
| End of Day Share Price | 2025/05/23 00:00 |
| Earnings | 2024/03/31 |
| Annual Earnings | 2023/09/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Defence Holdings Plc is covered by 1 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Hai Thang Liao | Zeus Capital Limited |