Stock Analysis

Mission Group (LON:TMG) Could Be Struggling To Allocate Capital

If we're looking to avoid a business that is in decline, what are the trends that can warn us ahead of time? Typically, we'll see the trend of both return on capital employed (ROCE) declining and this usually coincides with a decreasing amount of capital employed. This indicates to us that the business is not only shrinking the size of its net assets, but its returns are falling as well. In light of that, from a first glance at Mission Group (LON:TMG), we've spotted some signs that it could be struggling, so let's investigate.

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Understanding Return On Capital Employed (ROCE)

For those who don't know, ROCE is a measure of a company's yearly pre-tax profit (its return), relative to the capital employed in the business. The formula for this calculation on Mission Group is:

Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities)

0.057 = UK£6.5m ÷ (UK£155m - UK£40m) (Based on the trailing twelve months to December 2024).

Thus, Mission Group has an ROCE of 5.7%. Ultimately, that's a low return and it under-performs the Media industry average of 11%.

View our latest analysis for Mission Group

roce
AIM:TMG Return on Capital Employed June 18th 2025

In the above chart we have measured Mission Group's prior ROCE against its prior performance, but the future is arguably more important. If you'd like, you can check out the forecasts from the analysts covering Mission Group for free.

What The Trend Of ROCE Can Tell Us

We are a bit worried about the trend of returns on capital at Mission Group. To be more specific, the ROCE was 8.3% five years ago, but since then it has dropped noticeably. And on the capital employed front, the business is utilizing roughly the same amount of capital as it was back then. Companies that exhibit these attributes tend to not be shrinking, but they can be mature and facing pressure on their margins from competition. So because these trends aren't typically conducive to creating a multi-bagger, we wouldn't hold our breath on Mission Group becoming one if things continue as they have.

Portfolio Valuation calculation on simply wall st

In Conclusion...

All in all, the lower returns from the same amount of capital employed aren't exactly signs of a compounding machine. Long term shareholders who've owned the stock over the last five years have experienced a 59% depreciation in their investment, so it appears the market might not like these trends either. With underlying trends that aren't great in these areas, we'd consider looking elsewhere.

One more thing: We've identified 3 warning signs with Mission Group (at least 1 which can't be ignored) , and understanding them would certainly be useful.

While Mission Group isn't earning the highest return, check out this free list of companies that are earning high returns on equity with solid balance sheets.

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Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

About AIM:TMG

Mission Group

Operates as a collective of creative and martech agencies company in the United Kingdom, the United States, Asia, and rest of Europe.

Good value with adequate balance sheet.

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