Stock Analysis

Founder of System1 Group John Kearon Buys 3.6% More Shares

Those following along with System1 Group PLC (LON:SYS1) will no doubt be intrigued by the recent purchase of shares by John Kearon, Founder of the company, who spent a stonking UK£439k on stock at an average price of UK£4.32. There's no denying a buy of that magnitude suggests conviction in a brighter future, although we do note that proportionally it only increased their holding by 3.6%.

The Last 12 Months Of Insider Transactions At System1 Group

Notably, that recent purchase by John Kearon is the biggest insider purchase of System1 Group shares that we've seen in the last year. So it's clear an insider wanted to buy, at around the current price, which is UK£4.40. While their view may have changed since the purchase was made, this does at least suggest they have had confidence in the company's future. If someone buys shares at well below current prices, it's a good sign on balance, but keep in mind they may no longer see value. The good news for System1 Group share holders is that insiders were buying at near the current price.

In the last twelve months System1 Group insiders were buying shares, but not selling. The chart below shows insider transactions (by companies and individuals) over the last year. If you click on the chart, you can see all the individual transactions, including the share price, individual, and the date!

View our latest analysis for System1 Group

insider-trading-volume
AIM:SYS1 Insider Trading Volume August 15th 2025

There are plenty of other companies that have insiders buying up shares. You probably do not want to miss this free list of undervalued small cap companies that insiders are buying.

Does System1 Group Boast High Insider Ownership?

For a common shareholder, it is worth checking how many shares are held by company insiders. We usually like to see fairly high levels of insider ownership. It appears that System1 Group insiders own 28% of the company, worth about UK£16m. While this is a strong but not outstanding level of insider ownership, it's enough to indicate some alignment between management and smaller shareholders.

What Might The Insider Transactions At System1 Group Tell Us?

It is good to see the recent insider purchase. We also take confidence from the longer term picture of insider transactions. Insiders likely see value in System1 Group shares, given these transactions (along with notable insider ownership of the company). So these insider transactions can help us build a thesis about the stock, but it's also worthwhile knowing the risks facing this company. To assist with this, we've discovered 1 warning sign that you should run your eye over to get a better picture of System1 Group.

Of course, you might find a fantastic investment by looking elsewhere. So take a peek at this free list of interesting companies.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.

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Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

About AIM:SYS1

System1 Group

Provides market research data and insight services in the United Kingdom, the United States, Latin America, rest of Europe, and the Asia Pacific.

Outstanding track record with flawless balance sheet and pays a dividend.

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