S&U Valuation

Is SUS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SUS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SUS (£19.1) is trading below our estimate of fair value (£40.77)

Significantly Below Fair Value: SUS is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for SUS?

Other financial metrics that can be useful for relative valuation.

SUS key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenuen/a
Enterprise Value/EBITDAn/a
PEG Ratio0.7x

Price to Earnings Ratio vs Peers

How does SUS's PE Ratio compare to its peers?

The above table shows the PE ratio for SUS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average7.4x
IPF International Personal Finance
4.9x13.1%UK£233.6m
HAT H&T Group
8.6x10.0%UK£181.9m
ASAI ASA International Group
8.4x37.0%UK£62.3m
RFX Ramsdens Holdings
7.6xn/aUK£58.7m
SUS S&U
9.1x12.2%UK£232.1m

Price-To-Earnings vs Peers: SUS is expensive based on its Price-To-Earnings Ratio (9.1x) compared to the peer average (7.4x).


Price to Earnings Ratio vs Industry

How does SUS's PE Ratio compare vs other companies in the European Consumer Finance Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a20.8%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a20.8%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: SUS is expensive based on its Price-To-Earnings Ratio (9.1x) compared to the European Consumer Finance industry average (8.7x).


Price to Earnings Ratio vs Fair Ratio

What is SUS's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SUS PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio9.1x
Fair PE Ratio14.6x

Price-To-Earnings vs Fair Ratio: SUS is good value based on its Price-To-Earnings Ratio (9.1x) compared to the estimated Fair Price-To-Earnings Ratio (14.6x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SUS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUK£19.35
UK£22.90
+18.3%
4.8%UK£24.00UK£21.80n/a2
Apr ’25UK£18.75
UK£22.86
+21.9%
4.6%UK£23.92UK£21.80n/a2
Mar ’25UK£18.30
UK£22.86
+24.9%
4.6%UK£23.92UK£21.80n/a2
Feb ’25UK£20.90
UK£23.40
+12.0%
6.8%UK£25.00UK£21.80n/a2
Jan ’25UK£21.85
UK£23.40
+7.1%
6.8%UK£25.00UK£21.80n/a2
Dec ’24UK£21.50
UK£26.15
+21.6%
16.6%UK£30.50UK£21.80n/a2
Nov ’24UK£22.00
UK£26.15
+18.9%
16.6%UK£30.50UK£21.80n/a2
Oct ’24UK£22.25
UK£26.65
+19.8%
18.2%UK£31.50UK£21.80n/a2
Sep ’24UK£22.60
UK£26.65
+17.9%
18.2%UK£31.50UK£21.80n/a2
Aug ’24UK£24.40
UK£26.65
+9.2%
18.2%UK£31.50UK£21.80n/a2
Jul ’24UK£22.70
UK£26.65
+17.4%
18.2%UK£31.50UK£21.80n/a2
Jun ’24UK£24.90
UK£26.65
+7.0%
18.2%UK£31.50UK£21.80n/a2
May ’24UK£24.40
UK£26.65
+9.2%
18.2%UK£31.50UK£21.80UK£19.352
Apr ’24UK£23.60
UK£26.65
+12.9%
18.2%UK£31.50UK£21.80UK£18.752
Mar ’24UK£23.60
UK£26.47
+12.2%
17.6%UK£31.14UK£21.80UK£18.302
Feb ’24UK£21.00
UK£27.47
+30.8%
20.6%UK£33.14UK£21.80UK£20.902
Jan ’24UK£20.90
UK£27.47
+31.4%
20.6%UK£33.14UK£21.80UK£21.852
Dec ’23UK£20.90
UK£27.47
+31.4%
20.6%UK£33.14UK£21.80UK£21.502
Nov ’23UK£21.70
UK£27.47
+26.6%
20.6%UK£33.14UK£21.80UK£22.002
Oct ’23UK£20.10
UK£29.87
+48.6%
10.9%UK£33.14UK£26.60UK£22.252
Sep ’23UK£20.10
UK£29.87
+48.6%
10.9%UK£33.14UK£26.60UK£22.602
Aug ’23UK£20.85
UK£29.87
+43.3%
10.9%UK£33.14UK£26.60UK£24.402
Jul ’23UK£20.30
UK£29.87
+47.1%
10.9%UK£33.14UK£26.60UK£22.702
Jun ’23UK£24.35
UK£29.87
+22.7%
10.9%UK£33.14UK£26.60UK£24.902
May ’23UK£23.70
UK£31.18
+31.6%
10.4%UK£33.80UK£26.60UK£24.403

Analyst Forecast: Target price is less than 20% higher than the current share price.


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