HelloFresh Valuation

Is HFGD undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of HFGD when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: HFGD (€5.78) is trading below our estimate of fair value (€16.34)

Significantly Below Fair Value: HFGD is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for HFGD?

Other financial metrics that can be useful for relative valuation.

HFGD key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue0.2x
Enterprise Value/EBITDA8.5x
PEG Ration/a

Price to Sales Ratio vs Peers

How does HFGD's PS Ratio compare to its peers?

The above table shows the PS ratio for HFGD vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.5x
OCDO Ocado Group
1x8.2%UK£2.9b
FIVE X5 Retail Group
0.2x14.5%US$6.0b
MKS Marks and Spencer Group
0.5x3.0%UK£5.7b
SBRY J Sainsbury
0.2x1.9%UK£6.7b
HFGD HelloFresh
0.1x4.4%€952.2m

Price-To-Sales vs Peers: HFGD is good value based on its Price-To-Sales Ratio (0.1x) compared to the peer average (0.5x).


Price to Earnings Ratio vs Industry

How does HFGD's PE Ratio compare vs other companies in the European Consumer Retailing Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a11.6%
n/an/an/a
No. of CompaniesPS048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a11.6%
n/an/an/a
No more companies

Price-To-Sales vs Industry: HFGD is good value based on its Price-To-Sales Ratio (0.1x) compared to the European Consumer Retailing industry average (0.4x).


Price to Sales Ratio vs Fair Ratio

What is HFGD's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

HFGD PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.1x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate HFGD's Price-To-Sales Fair Ratio for valuation analysis.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst HFGD forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€5.78
€9.98
+72.8%
61.5%€31.00€5.50n/a16
May ’25n/a
€9.82
0%
61.0%€31.00€5.50n/a17
Apr ’25€6.64
€10.42
+56.9%
56.4%€31.00€5.00n/a17
Mar ’25n/a
€23.05
0%
41.1%€45.00€11.00n/a18
Feb ’25€13.03
€23.30
+78.8%
39.8%€45.00€11.00n/a18
Jan ’25n/a
€24.23
0%
35.1%€45.00€11.00n/a18
Dec ’24n/a
€24.49
0%
35.4%€45.00€11.00n/a17
Nov ’24€21.80
€32.57
+49.4%
27.7%€47.00€16.00n/a15
Oct ’24€28.29
€33.06
+16.9%
25.3%€47.00€17.00n/a15
Sep ’24€27.71
€32.11
+15.9%
25.2%€47.00€17.00n/a17
Aug ’24n/a
€32.11
0%
25.2%€47.00€17.00n/a17
Jul ’24€22.04
€32.55
+47.7%
27.1%€49.00€17.00n/a17
Jun ’24€22.21
€33.16
+49.3%
26.4%€49.00€17.00n/a16
May ’24€24.91
€33.16
+33.1%
26.4%€49.00€17.00n/a16
Apr ’24€22.03
€30.96
+40.6%
32.7%€49.00€17.00€6.6414
Mar ’24€20.80
€34.54
+66.0%
30.1%€55.00€18.00n/a14
Feb ’24€22.26
€42.30
+90.0%
40.2%€81.00€18.00€13.0315
Jan ’24n/a
€44.59
0%
35.3%€81.00€18.00n/a16
Dec ’23€23.44
€44.34
+89.2%
36.1%€81.00€18.00n/a16
Nov ’23€22.45
€45.97
+104.8%
37.4%€81.00€18.00€21.8016
Oct ’23€21.00
€54.47
+159.4%
32.8%€94.00€19.00€28.2917
Sep ’23€24.01
€55.65
+131.8%
31.2%€94.00€27.00€27.7117
Aug ’23€27.23
€58.12
+113.5%
33.9%€100.00€24.00n/a17
Jul ’23€31.58
€67.00
+112.2%
29.8%€100.00€31.00€22.0417
Jun ’23€34.22
€72.00
+110.4%
27.4%€100.00€31.00€22.2117
May ’23€40.71
€70.25
+72.6%
29.4%€100.00€30.42€24.9118

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.


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