Loading...
CCT logo

The Character Group plcAIM:CCT Stock Report

Market Cap UK£43.6m
Share Price
UK£2.46
UK£2.7
8.9% undervalued intrinsic discount
1Y-5.4%
7D0%
Portfolio Value
View

The Character Group plc

AIM:CCT Stock Report

Market Cap: UK£43.6m

Character Group (CCT) Stock Overview

A holding company, designs, develops, manufactures, and distributes toys, games, and giftware products in the United Kingdom, Scandinavia, the Far East, and internationally. More details

CCT fundamental analysis
Snowflake Score
Valuation1/6
Future Growth0/6
Past Performance0/6
Financial Health6/6
Dividends2/6

CCT Community Fair Values

Create Narrative

See what others think this stock is worth. Follow their fair value or set your own to get alerts.

The Character Group plc Competitors

Price History & Performance

Summary of share price highs, lows and changes for Character Group
Historical stock prices
Current Share PriceUK£2.46
52 Week HighUK£3.30
52 Week LowUK£2.20
Beta0.18
1 Month Change2.50%
3 Month Change0.82%
1 Year Change-5.38%
3 Year Change-25.45%
5 Year Change-60.00%
Change since IPO261.76%

Recent News & Updates

Analysis Article Dec 20

Character Group (LON:CCT) Is Due To Pay A Dividend Of £0.03

The Character Group plc ( LON:CCT ) will pay a dividend of £0.03 on the 30th of January. This means that the annual...

Recent updates

Analysis Article Dec 20

Character Group (LON:CCT) Is Due To Pay A Dividend Of £0.03

The Character Group plc ( LON:CCT ) will pay a dividend of £0.03 on the 30th of January. This means that the annual...
Analysis Article May 23

The Character Group plc's (LON:CCT) Share Price Boosted 26% But Its Business Prospects Need A Lift Too

The Character Group plc ( LON:CCT ) shares have continued their recent momentum with a 26% gain in the last month...
Analysis Article Dec 15

Character Group's (LON:CCT) Upcoming Dividend Will Be Larger Than Last Year's

The Character Group plc ( LON:CCT ) will increase its dividend from last year's comparable payment on the 26th of...
Analysis Article Dec 12

There Are Reasons To Feel Uneasy About Character Group's (LON:CCT) Returns On Capital

To find a multi-bagger stock, what are the underlying trends we should look for in a business? Amongst other things...
Analysis Article May 31

Character Group (LON:CCT) Is Increasing Its Dividend To £0.08

The Character Group plc ( LON:CCT ) will increase its dividend from last year's comparable payment on the 28th of July...
Analysis Article May 14

Character Group (LON:CCT) Will Pay A Larger Dividend Than Last Year At £0.08

The Character Group plc ( LON:CCT ) will increase its dividend on the 28th of July to £0.08, which is 14% higher than...
Analysis Article Dec 25

Character Group's (LON:CCT) Dividend Will Be Increased To £0.10

The Character Group plc ( LON:CCT ) will increase its dividend from last year's comparable payment on the 27th of...
Analysis Article Jul 01

Character Group (LON:CCT) Is Increasing Its Dividend To UK£0.07

The board of The Character Group plc ( LON:CCT ) has announced that it will be increasing its dividend on the 29th of...
Analysis Article May 15

Character Group's (LON:CCT) Dividend Will Be Increased To UK£0.07

The Character Group plc ( LON:CCT ) has announced that it will be increasing its dividend on the 29th of July to...
Analysis Article Jan 01

Character Group (LON:CCT) Is Increasing Its Dividend To UK£0.09

The board of The Character Group plc ( LON:CCT ) has announced that it will be increasing its dividend on the 28th of...
Analysis Article Dec 18

Character Group's (LON:CCT) Shareholders Will Receive A Bigger Dividend Than Last Year

The Character Group plc ( LON:CCT ) will increase its dividend on the 28th of January to UK£0.09. This makes the...
Analysis Article Sep 16

Should You Think About Buying The Character Group plc (LON:CCT) Now?

The Character Group plc ( LON:CCT ), might not be a large cap stock, but it received a lot of attention from a...
Analysis Article May 03

Some Investors May Be Worried About Character Group's (LON:CCT) Returns On Capital

There are a few key trends to look for if we want to identify the next multi-bagger. Amongst other things, we'll want...
Analysis Article Mar 09

The Character Group plc (LON:CCT) Is Yielding 1.1% - But Is It A Buy?

Today we'll take a closer look at The Character Group plc ( LON:CCT ) from a dividend investor's perspective. Owning a...
Analysis Article Feb 16

If You Had Bought Character Group (LON:CCT) Stock A Year Ago, You Could Pocket A 50% Gain Today

If you want to compound wealth in the stock market, you can do so by buying an index fund. But you can significantly...
Analysis Article Feb 03

We Think Character Group (LON:CCT) Can Stay On Top Of Its Debt

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Jan 22

Is There Now An Opportunity In The Character Group plc (LON:CCT)?

The Character Group plc ( LON:CCT ), might not be a large cap stock, but it received a lot of attention from a...
Analysis Article Jan 10

Is It Worth Considering The Character Group plc (LON:CCT) For Its Upcoming Dividend?

Regular readers will know that we love our dividends at Simply Wall St, which is why it's exciting to see The Character...
Analysis Article Jan 07

The Character Group plc's (LON:CCT) Stock Going Strong But Fundamentals Look Weak: What Implications Could This Have On The Stock?

Character Group's (LON:CCT) stock is up by a considerable 29% over the past three months. We, however wanted to have a...
Analysis Article Dec 26

What Kind Of Shareholders Hold The Majority In The Character Group plc's (LON:CCT) Shares?

A look at the shareholders of The Character Group plc ( LON:CCT ) can tell us which group is most powerful. Large...
Analysis Article Dec 12

Should You Take Comfort From Insider Transactions At The Character Group plc (LON:CCT)?

We often see insiders buying up shares in companies that perform well over the long term. The flip side of that is that...

Shareholder Returns

CCTGB LeisureGB Market
7D0%0.8%-0.8%
1Y-5.4%19.2%19.7%

Return vs Industry: CCT underperformed the UK Leisure industry which returned 22.9% over the past year.

Return vs Market: CCT underperformed the UK Market which returned 21.7% over the past year.

Price Volatility

Is CCT's price volatile compared to industry and market?
CCT volatility
CCT Average Weekly Movement3.6%
Leisure Industry Average Movement5.4%
Market Average Movement5.6%
10% most volatile stocks in GB Market11.6%
10% least volatile stocks in GB Market3.1%

Stable Share Price: CCT has not had significant price volatility in the past 3 months compared to the UK market.

Volatility Over Time: CCT's weekly volatility (4%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
1991212Kiran Shahwww.thecharacter.com

The Character Group plc, a holding company, designs, develops, manufactures, and distributes toys, games, and giftware products in the United Kingdom, Scandinavia, the Far East, and internationally. The company also imports and distributes gifts; and invests in properties. It serves pre-school, boys, girls and activity and crafts sectors.

The Character Group plc Fundamentals Summary

How do Character Group's earnings and revenue compare to its market cap?
CCT fundamental statistics
Market capUK£43.62m
Earnings (TTM)-UK£1.24m
Revenue (TTM)UK£100.47m
0.4x
P/S Ratio
-34.5x
P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
CCT income statement (TTM)
RevenueUK£100.47m
Cost of RevenueUK£74.09m
Gross ProfitUK£26.37m
Other ExpensesUK£27.61m
Earnings-UK£1.24m

Last Reported Earnings

Aug 31, 2025

Next Earnings Date

n/a

Earnings per share (EPS)-0.071
Gross Margin26.25%
Net Profit Margin-1.24%
Debt/Equity Ratio2.1%

How did CCT perform over the long term?

See historical performance and comparison

Dividends

2.4%
Current Dividend Yield
-89%
Payout Ratio

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/08 00:50
End of Day Share Price 2026/05/08 00:00
Earnings2025/08/31
Annual Earnings2025/08/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

The Character Group plc is covered by 2 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Ian JerminAllenby Capital Limited
Wayne BrownPanmure Liberum