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Sanderson Design Group AIM:SDG Stock Report

Last Price


Market Cap







03 Oct, 2022


Company Financials +
SDG fundamental analysis
Snowflake Score
Future Growth2/6
Past Performance4/6
Financial Health6/6

SDG Stock Overview

Sanderson Design Group plc designs, manufactures, markets, and distributes interior furnishings, fabrics, and wallpapers worldwide.

Sanderson Design Group Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Sanderson Design Group
Historical stock prices
Current Share PriceUK£0.96
52 Week HighUK£2.12
52 Week LowUK£0.86
1 Month Change4.35%
3 Month Change-21.31%
1 Year Change-51.52%
3 Year Change22.29%
5 Year Change-56.95%
Change since IPO68.42%

Recent News & Updates

Sep 12
Sanderson Design Group plc (LON:SDG) Shares Could Be 47% Below Their Intrinsic Value Estimate

Sanderson Design Group plc (LON:SDG) Shares Could Be 47% Below Their Intrinsic Value Estimate

Today we will run through one way of estimating the intrinsic value of Sanderson Design Group plc ( LON:SDG ) by...

Aug 25
We Like These Underlying Return On Capital Trends At Sanderson Design Group (LON:SDG)

We Like These Underlying Return On Capital Trends At Sanderson Design Group (LON:SDG)

Did you know there are some financial metrics that can provide clues of a potential multi-bagger? One common approach...

Jul 26
Is Now An Opportune Moment To Examine Sanderson Design Group plc (LON:SDG)?

Is Now An Opportune Moment To Examine Sanderson Design Group plc (LON:SDG)?

While Sanderson Design Group plc ( LON:SDG ) might not be the most widely known stock at the moment, it received a lot...

Shareholder Returns

SDGGB Consumer DurablesGB Market

Return vs Industry: SDG underperformed the UK Consumer Durables industry which returned -45.1% over the past year.

Return vs Market: SDG underperformed the UK Market which returned -15.2% over the past year.

Price Volatility

Is SDG's price volatile compared to industry and market?
SDG volatility
SDG Average Weekly Movement7.5%
Consumer Durables Industry Average Movement6.2%
Market Average Movement5.5%
10% most volatile stocks in GB Market10.9%
10% least volatile stocks in GB Market2.9%

Stable Share Price: SDG is not significantly more volatile than the rest of UK stocks over the past 3 months, typically moving +/- 7% a week.

Volatility Over Time: SDG's weekly volatility (7%) has been stable over the past year.

About the Company

1899613Lisa Montague

Sanderson Design Group plc designs, manufactures, markets, and distributes interior furnishings, fabrics, and wallpapers worldwide. The company operates in two segments, Brands and Manufacturing. The Brands segment designs, markets, sells, distributes, and licenses Sanderson, Morris & Co., Harlequin, Zoffany, Scion, Clarke & Clarke, and Archive by Sanderson Design brands.

Sanderson Design Group Fundamentals Summary

How do Sanderson Design Group's earnings and revenue compare to its market cap?
SDG fundamental statistics
Market CapUK£67.43m
Earnings (TTM)UK£7.76m
Revenue (TTM)UK£112.20m


P/E Ratio


P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
SDG income statement (TTM)
Cost of RevenueUK£38.37m
Gross ProfitUK£73.84m
Other ExpensesUK£66.08m

Last Reported Earnings

Jan 31, 2022

Next Earnings Date

Oct 11, 2022

Earnings per share (EPS)0.11
Gross Margin65.81%
Net Profit Margin6.92%
Debt/Equity Ratio0%

How did SDG perform over the long term?

See historical performance and comparison



Current Dividend Yield


Payout Ratio
We’ve recently updated our valuation analysis.


Is SDG undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 3/6

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SDG?

Other financial metrics that can be useful for relative valuation.

SDG key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue0.5x
Enterprise Value/EBITDA3.4x
PEG Ratio1.6x

Price to Earnings Ratio vs Peers

How does SDG's PE Ratio compare to its peers?

SDG PE Ratio vs Peers
The above table shows the PE ratio for SDG vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPEEstimated GrowthMarket Cap
Peer Average8.6x
CFX Colefax Group
DFS DFS Furniture
PMP Portmeirion Group
SDG Sanderson Design Group

Price-To-Earnings vs Peers: SDG is expensive based on its Price-To-Earnings Ratio (8.8x) compared to the peer average (8.6x).

Price to Earnings Ratio vs Industry

How does SDG's PE Ratio compare vs other companies in the GB Consumer Durables Industry?

Price-To-Earnings vs Industry: SDG is expensive based on its Price-To-Earnings Ratio (8.8x) compared to the European Consumer Durables industry average (8.2x)

Price to Earnings Ratio vs Fair Ratio

What is SDG's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SDG PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio8.8x
Fair PE Ratio9.5x

Price-To-Earnings vs Fair Ratio: SDG is good value based on its Price-To-Earnings Ratio (8.8x) compared to the estimated Fair Price-To-Earnings Ratio (9.5x).

Share Price vs Fair Value

What is the Fair Price of SDG when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SDG (£0.96) is trading below our estimate of fair value (£2.07)

Significantly Below Fair Value: SDG is trading below fair value by more than 20%.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Target price is more than 20% higher than the current share price, but there are not enough analysts covering the stock to determine statistical confidence in agreement.

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Future Growth

How is Sanderson Design Group forecast to perform in the next 1 to 3 years based on estimates from 3 analysts?

Future Growth Score


Future Growth Score 2/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: SDG's forecast earnings growth (5.4% per year) is above the savings rate (0.9%).

Earnings vs Market: SDG's earnings (5.4% per year) are forecast to grow slower than the UK market (8.8% per year).

High Growth Earnings: SDG's earnings are forecast to grow, but not significantly.

Revenue vs Market: SDG's revenue (5.1% per year) is forecast to grow faster than the UK market (4.4% per year).

High Growth Revenue: SDG's revenue (5.1% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: SDG's Return on Equity is forecast to be low in 3 years time (14.7%).

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Past Performance

How has Sanderson Design Group performed over the past 5 years?

Past Performance Score


Past Performance Score 4/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: SDG has high quality earnings.

Growing Profit Margin: SDG's current net profit margins (6.9%) are higher than last year (4.1%).

Past Earnings Growth Analysis

Earnings Trend: SDG's earnings have declined by 8.4% per year over the past 5 years.

Accelerating Growth: SDG's earnings growth over the past year (102.8%) exceeds its 5-year average (-8.4% per year).

Earnings vs Industry: SDG earnings growth over the past year (102.8%) exceeded the Consumer Durables industry 18.4%.

Return on Equity

High ROE: SDG's Return on Equity (9.7%) is considered low.

Discover strong past performing companies

Financial Health

How is Sanderson Design Group's financial position?

Financial Health Score


Financial Health Score 6/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Debt Coverage

  • Interest Coverage

Financial Position Analysis

Short Term Liabilities: SDG's short term assets (£59.4M) exceed its short term liabilities (£22.1M).

Long Term Liabilities: SDG's short term assets (£59.4M) exceed its long term liabilities (£3.9M).

Debt to Equity History and Analysis

Debt Level: SDG is debt free.

Reducing Debt: SDG has no debt compared to 5 years ago when its debt to equity ratio was 13.3%.

Debt Coverage: SDG has no debt, therefore it does not need to be covered by operating cash flow.

Interest Coverage: SDG has no debt, therefore coverage of interest payments is not a concern.

Balance Sheet

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What is Sanderson Design Group current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 4/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Cash Flow Coverage


Current Dividend Yield

Dividend Yield vs Market

Sanderson Design Group Dividend Yield vs Market
How does Sanderson Design Group dividend yield compare to the market?
SegmentDividend Yield
Company (Sanderson Design Group)3.6%
Market Bottom 25% (GB)2.1%
Market Top 25% (GB)6.1%
Industry Average (Consumer Durables)9.2%
Analyst forecast in 3 Years (Sanderson Design Group)4.4%

Notable Dividend: SDG's dividend (3.65%) is higher than the bottom 25% of dividend payers in the UK market (2.11%).

High Dividend: SDG's dividend (3.65%) is low compared to the top 25% of dividend payers in the UK market (6.08%).

Stability and Growth of Payments

Stable Dividend: SDG's dividend payments have been volatile in the past 10 years.

Growing Dividend: SDG's dividend payments have increased over the past 10 years.

Earnings Payout to Shareholders

Earnings Coverage: With its reasonably low payout ratio (32%), SDG's dividend payments are well covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: With its reasonably low cash payout ratio (36.3%), SDG's dividend payments are well covered by cash flows.

Discover strong dividend paying companies


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Lisa Montague (58 yo)





Ms. Lisa Kimberley Montague has been the Chief Executive Officer of Sanderson Design Group plc (formerly known as Walker Greenbank PLC) since April 10, 2019. Ms. Montague has been an Executive Director of...

CEO Compensation Analysis

Lisa Montague's Compensation vs Sanderson Design Group Earnings
How has Lisa Montague's remuneration changed compared to Sanderson Design Group's earnings?
DateTotal Comp.SalaryCompany Earnings
Jan 31 2022UK£572kUK£358k


Oct 31 2021n/an/a


Jul 31 2021n/an/a


Apr 30 2021n/an/a


Jan 31 2021UK£361kUK£339k


Oct 31 2020n/an/a


Jul 31 2020n/an/a


Apr 30 2020n/an/a


Jan 31 2020UK£414kUK£303k


Compensation vs Market: Lisa's total compensation ($USD646.63K) is above average for companies of similar size in the UK market ($USD334.29K).

Compensation vs Earnings: Lisa's compensation has increased by more than 20% in the past year.

Leadership Team

Experienced Management: SDG's management team is considered experienced (3.5 years average tenure).

Board Members

Experienced Board: SDG's board of directors are not considered experienced ( 2.3 years average tenure), which suggests a new board.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of SDG?
Owner TypeNumber of SharesOwnership Percentage
Private Companies28,9450.04%
Public Companies110,3980.2%
Individual Insiders233,0970.3%
General Public9,495,94013.4%
VC/PE Firms14,159,61519.9%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 79.12% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
Octopus Investments Limited
Close Asset Management Limited
Ennismore Fund Management Limited
Schroder Investment Management Limited
4,992,702£4.8m0%no data
Cazenove Capital Management Limited
BGF Investment Management Ltd.
Charles Stanley & Co. Ltd, Asset Management Arm
A J Bell Holdings Limited, Asset Management Arm
Barclays Bank PLC, Wealth and Investment Management Division
City Asset Management Plc
EFG Private Bank SA, Asset Management Arm
Fidelity International Ltd
1,262,998£1.2m0%no data
Investec Ltd., Asset Management Arm
HBOS Investment Fund Managers Limited
Puma Investment Management Limited
J.P. Morgan Asset Management, Inc.
1,099,000£1.1m0%no data
Allianz Asset Management AG
886,500£851.0k0%no data
Canaccord Genuity Wealth (International) Limited
Barclays Investment Solutions Limited
Rathbone Investment Management Limited
744,778£715.0k0%no data
Hurley Partners Limited
Goldman Sachs Group, Investment Banking and Securities Investments
532,265£511.0k0%no data
The Royal Bank Of Scotland plc, Asset Management Arm
Killik Asset Management
London Wealth Management Limited

Company Information

Sanderson Design Group plc's employee growth, exchange listings and data sources

Key Information

  • Name: Sanderson Design Group plc
  • Ticker: SDG
  • Exchange: AIM
  • Founded: 1899
  • Industry: Home Furnishings
  • Sector: Consumer Durables
  • Implied Market Cap: UK£67.434m
  • Shares outstanding: 70.98m
  • Website:

Number of Employees


  • Sanderson Design Group plc
  • Chalfont House
  • Oxford Road
  • Denham
  • Buckinghamshire
  • UB9 4DX
  • United Kingdom


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
SDGAIM (London Stock Exchange AIM Market)YesOrdinary SharesGBGBPJan 1992
WKGB.FOTCPK (Pink Sheets LLC)YesOrdinary SharesUSUSDJan 1992
5H7DB (Deutsche Boerse AG)YesOrdinary SharesDEEURJan 1992

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/10/03 00:00
End of Day Share Price2022/10/03 00:00
Annual Earnings2022/01/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.