Pernod Ricard (ENXTPA:RI) Is Down 6.2% After Bank of America Downgrade on Slow Recovery - Has The Bull Case Changed?

Simply Wall St
  • Earlier this week, Bank of America downgraded Pernod Ricard to neutral from buy, citing slower than expected top-line recovery and persisting challenges across the spirits market.
  • This reassessment by a major financial institution highlights mounting concerns over the pace and sustainability of the company's recovery amid an increasingly difficult industry climate.
  • We'll examine how Bank of America's downgrade, focused on weak top-line recovery, may affect Pernod Ricard's investment outlook and future strategy.

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Pernod Ricard Investment Narrative Recap

Owning Pernod Ricard shares means believing in its ability to reignite revenue growth and maintain margins despite turbulence in major spirits markets. Bank of America’s downgrade underlines that the pace of top-line recovery is under scrutiny, but this does not appear to materially change the most critical near-term catalyst: a possible turnaround in consumer demand in key markets. However, it spotlights persistent risk from weaker demand trends, particularly in the US and China.

Recently, Pernod Ricard’s sale process for the Imperial Blue whiskey brand has drawn investor attention. While this divestiture aligns with the company’s focus on higher-margin premium brands, a catalyst for long-term profitability, the news of challenged revenue recovery signals that these portfolio moves may take time to offset ongoing demand headwinds.

By contrast, investors should be aware that persistent weakness in the US and China could...

Read the full narrative on Pernod Ricard (it's free!)

Pernod Ricard's narrative projects €10.8 billion in revenue and €1.8 billion in earnings by 2028. This requires a 0.4% annual revenue decline and a €0.2 billion earnings increase from €1.6 billion today.

Uncover how Pernod Ricard's forecasts yield a €108.84 fair value, a 31% upside to its current price.

Exploring Other Perspectives

ENXTPA:RI Community Fair Values as at Sep 2025

Ten separate Simply Wall St Community members value Pernod Ricard from €80.30 to €176.91 per share. Despite differing fair value views, slower than expected revenue recovery is a common concern for many and could shape the path forward for the business.

Explore 10 other fair value estimates on Pernod Ricard - why the stock might be worth over 2x more than the current price!

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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