Accor SA

ENXTPA:AC Stock Report

Market Cap: €11.0b

Accor Management

Management criteria checks 4/4

Accor's CEO is Sebastien Marie Bazin, appointed in Aug 2013, has a tenure of 12.92 years. total yearly compensation is €5.23M, comprised of 18.2% salary and 81.8% bonuses, including company stock and options. directly owns 0.24% of the company’s shares, worth €26.75M. The average tenure of the management team and the board of directors is 3.5 years and 5.8 years respectively.

Key information

Sebastien Marie Bazin

Chief executive officer

€5.2m

Total compensation

CEO salary percentage18.17%
CEO tenure12.9yrs
CEO ownership0.2%
Management average tenure3.5yrs
Board average tenure5.8yrs

Recent management updates

Recent updates

New Narrative • Jul 10

Loyalty And Luxury Expansion Will Reshape This Hospitality Leader’s Earnings Profile

Catalysts About Accor Accor is a global hospitality group that operates and franchises hotels across segments from economy to Luxury & Lifestyle. What are the underlying business or industry changes driving this perspective?
New Narrative • Jun 25

Luxury Pivot And Franchise Shift Will Expose Slowing Fee Revenue Ahead

Catalysts About Accor Accor operates a global hotel group with brands across Economy, Midscale & Extended Stay, Premium, and Luxury & Lifestyle, generating fees from management, franchise and related services. What are the underlying business or industry changes driving this perspective?
Narrative Update • Jun 17

AC: Dividend Support And Higher Discount Rate Will Shape Future Upside

Accor's analyst price target has shifted modestly, with recent changes including a move up to €60 from €58 at one firm and several small reductions at others, as analysts adjust their views in line with updated assumptions and sector research. Analyst Commentary Recent price target revisions on Accor highlight a split view, with some bullish analysts lifting their targets while others trim theirs.
Narrative Update • Jun 03

AC: Dividend Visibility And Mixed Street Views Will Support Future Upside

Analysts have inched up their fair value estimate for Accor to about €55.29 from roughly €55.16, reflecting slightly firmer profit margin assumptions and recent mixed revisions to Street price targets, including Citi's increase to €60 along with reductions from JPMorgan, Berenberg and Jefferies. Analyst Commentary Street research on Accor has been mixed, with some bullish analysts lifting price targets while others at large firms such as JPMorgan, Berenberg and Jefferies have trimmed theirs.
Narrative Update • May 10

AC: Softer Street Expectations Will Support Future Upside From Current Pessimism

Accor's analyst price target has been trimmed by about €0.60, with recent research pointing to slightly lower fair value estimates and modestly softer assumptions on growth and margins, even as some analysts continue to highlight what they see as cautious expectations already reflected in the stock. Analyst Commentary Recent research on Accor reflects a mix of optimism on valuation and caution around execution, with several firms adjusting their price targets and ratings in different directions.
Narrative Update • Apr 22

AC: Mixed Street Revisions Will Support Future Upside From Current Pessimism

Accor's analyst price target has been adjusted only marginally, with the updated fair value estimate moving from about €55.71 to €55.78, as analysts balance recent target trims at Berenberg, JPMorgan and Jefferies with more supportive views from firms that have highlighted what they see as an overly pessimistic valuation. Analyst Commentary Recent Street research on Accor presents a mix of cautious and constructive views, with price target adjustments moving in both directions and one upgrade that highlights debate around how the shares are valued versus the underlying business.
Narrative Update • Apr 06

AC: Higher Discount Rate And Refined Earnings Assumptions Will Support Future Upside

Accor's analyst fair value estimate has been trimmed by about €0.96. Analysts cite an updated discount rate and slightly revised assumptions on revenue growth, margins and future P/E as they fine tune models following a mix of recent target cuts and reaffirmed optimistic views on the stock's valuation.
Narrative Update • Mar 22

AC: Upgraded Rating And Refined Earnings Assumptions Will Support Future Upside

Accor's updated analyst price target shifts modestly in line with a fair value move from about €56.96 to €56.68, as analysts point to recent upgrades and higher Street targets around €52 to €61 as support for a slightly refined view on growth, margins and P/E expectations. Analyst Commentary Bullish Takeaways Bullish analysts point to a cluster of higher price targets in the €55 to €61 range as evidence that current valuation assumptions may already reflect cautious scenarios on growth and margins.
Narrative Update • Mar 07

AC: Upgraded Rating And Higher Objectives Will Support Future Upside

The analyst price target for Accor has been raised from about €55.14 to about €56.96, as analysts cite Street research upgrades and higher price objectives as evidence that prior market expectations may have been overly pessimistic. Analyst Commentary Recent Street research on Accor has been clustered around upward adjustments to price targets and at least one upgrade in rating, pointing to a shift in how the stock's risk and reward profile is being framed.
Narrative Update • Feb 19

AC: Higher P/E Assumptions And Boardroom Shift Will Support Future Upside

Analysts have slightly raised their price target for Accor to about €55.14. This reflects updated assumptions on fair value, discount rate, growth, margins, and future P/E that align with recent research pointing to a €4 increase in targets.
Narrative Update • Feb 05

AC: Higher Earnings Execution And Lower Future P/E Are Expected To Support Upside

Analysts have nudged their price target on Accor slightly higher to €54.81, citing updated assumptions around revenue growth, profitability, and a modestly lower future P/E multiple as key drivers of the change. Analyst Commentary Recent price target adjustments around €54.81 highlight how analysts are refreshing their views on Accor, mainly around revenue assumptions, margin potential, and where the P/E multiple could reasonably sit over time.
Narrative Update • Jan 22

AC: Higher Forward P/E Assumptions Are Expected To Support Upside Potential

Analysts have nudged their price target for Accor slightly higher to about €54.69, reflecting modest adjustments to fair value inputs and updated views on growth, margins, and future P/E that are broadly in line with recent target raises cited in Street research. Analyst Commentary Bullish Takeaways Bullish analysts lifting their targets toward the mid €50s see current pricing as supported by updated fair value work, with the revised targets aligning with their refreshed P/E assumptions.
Analysis Article • Jan 21

Is There An Opportunity With Accor SA's (EPA:AC) 35% Undervaluation?

Key Insights The projected fair value for Accor is €70.34 based on 2 Stage Free Cash Flow to Equity Accor's €45.57...
Narrative Update • Jan 07

AC: Higher Margin Outlook Is Expected To Support Stronger Upside Potential

Analysts have nudged their fair value estimate for Accor higher to about €54.36 from roughly €53.51, citing a slightly higher blend of price targets, such as the recent move to €53, and modestly stronger profit margin assumptions, partly offset by more measured revenue growth expectations. Analyst Commentary Bullish analysts are slightly more constructive after the recent price target move to €53, which sits close to the updated fair value estimate.
Analysis Article • Jan 03

Some Confidence Is Lacking In Accor SA's (EPA:AC) P/E

With a price-to-earnings (or "P/E") ratio of 19.1x Accor SA ( EPA:AC ) may be sending bearish signals at the moment...
Narrative Update • Dec 14

AC: Lower Discount Rate Will Support Stronger Margin Outlook

Analysts have raised their price target on Accor from EUR 52.00 to EUR 53.00, citing a modestly lower discount rate and slightly improved profit margin expectations as key supports for the upward revision. Analyst Commentary Bullish analysts highlight that the higher price target reflects growing confidence in Accor's ability to expand margins and sustain profitable growth, even in a more normalized travel demand environment.
Analysis Article • Oct 24

Is Accor (EPA:AC) Using Too Much Debt?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Narrative Update • Oct 20

Expanding Pipeline And Asset-Light Focus Will Boost Global Upside

Accor’s analyst price target has been revised downward by EUR 0.54 to EUR 52.01. Analysts point to modestly reduced revenue growth and fair value expectations, despite stable ratings across the Street.
Analysis Article • Sep 25

Accor (EPA:AC) Is Doing The Right Things To Multiply Its Share Price

To find a multi-bagger stock, what are the underlying trends we should look for in a business? Ideally, a business will...
Narrative Update • Sep 05

Expanding Pipeline And Asset-Light Focus Will Boost Global Upside

Following Accor’s H1 results, analysts tempered earnings and price targets amid reduced visibility and headwinds in associate income and FX, while maintaining a broadly positive long-term outlook, leaving the consensus analyst price target unchanged at €52.55. Analyst Commentary Reduced visibility following Accor’s first half results has led to more cautious outlooks from bearish analysts.
Analysis Article • Aug 26

Shareholders Should Be Pleased With Accor SA's (EPA:AC) Price

It's not a stretch to say that Accor SA's ( EPA:AC ) price-to-earnings (or "P/E") ratio of 18x right now seems quite...
Analysis Article • Aug 06

Estimating The Intrinsic Value Of Accor SA (EPA:AC)

Key Insights Using the 2 Stage Free Cash Flow to Equity, Accor fair value estimate is €49.36 Accor's €41.92 share price...
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New Narrative • Feb 23

Leveraging AI And GAIA 20 For Future Operational Efficiency And Sustainability

Accor's strategic use of AI and sustainability initiatives aims to boost operational efficiency and improve long-term margins and brand value.

CEO Compensation Analysis

How has Sebastien Marie Bazin's remuneration changed compared to Accor's earnings?
DateTotal CompensationSalaryCompany Earnings
Dec 31 2025€5m€950k

€385m

Sep 30 2025n/an/a

€486m

Jun 30 2025n/an/a

€586m

Mar 31 2025n/an/a

€581m

Dec 31 2024€6m€950k

€575m

Jun 30 2024n/an/a

€587m

Mar 31 2024n/an/a

€583m

Dec 31 2023€6m€950k

€578m

Jun 30 2023n/an/a

€540m

Mar 31 2023n/an/a

€432m

Dec 31 2022€5m€950k

€324m

Jun 30 2022n/an/a

-€76m

Mar 31 2022n/an/a

-€51m

Dec 31 2021€5m€950k

-€27m

Sep 30 2021n/an/a

-€244m

Jun 30 2021n/an/a

-€461m

Mar 31 2021n/an/a

-€1b

Dec 31 2020€4m€772k

-€2b

Sep 30 2020n/an/a

-€2b

Jun 30 2020n/an/a

-€1b

Mar 31 2020n/an/a

-€543m

Dec 31 2019€4m€950k

€405m

Compensation vs Market: Sebastien Marie's total compensation ($USD5.97M) is about average for companies of similar size in the French market ($USD5.65M).

Compensation vs Earnings: Sebastien Marie's compensation has been consistent with company performance over the past year.

CEO

Sebastien Marie Bazin (65 yo)

12.9yrs
Tenure
€5,228,651
Compensation

Mr. Sébastien Marie Christophe Bazin serves as Member of Business Advisory Board and Chairman of Strategic Partnerships at Safar Partners LLC. He is also Chairman of the Board at Accor Acquisition Company....

Leadership Team

NamePositionTenureCompensationOwnership
Sebastien Marie Bazin
Group Chairman12.9yrs€5.23m0.24%
€ 26.8m
Martine Gerow
Group CFO & Member of Management Board3yrsno datano data
Steven Daines
Chief Global Affairs & Public Engagement Officer and Member of Management Board3.5yrsno datano data
Jean-Jacques Morin
Group Deputy CEOno datano datano data
Caroline Tissot
Chief Group Procurement Officer & Member of Management Board3.5yrsno datano data
Besma Boumaza
Group General Counsel3.5yrsno datano data
Alix Boulnois
Chief Commercial3.5yrsno datano data
Kamal Rhazali
Secretary General3.4yrsno datano data
Gilda Perez-Alvarado
Chief Strategy Officer2.8yrsno datano data
Coline Pont
Chief Sustainability Officer & Member of Management Board1yrno datano data
Laurent Choain
Chief People & Culture Officer and Member of the Group Management Boardless than a yearno datano data
Pierre-Loup Etienne
Senior Vice President of Investor Relations & Financial Communicationsno datano datano data
3.5yrs
Average Tenure
54yo
Average Age

Experienced Management: AC's management team is considered experienced (3.5 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Sebastien Marie Bazin
Group Chairman20.5yrs€5.23m0.24%
€ 26.8m
Sarmad El Zok
Non-Independent Director10yrs€116.64k0.00043%
€ 47.4k
Isabelle Simon
Vice Chairman & Senior Independent Director10yrs€203.63k0.00043%
€ 47.4k
Iliane Dumas
Employee Representative Director12.2yrs€49.26kno data
Bruno Pavlovsky
Independent Director6.1yrs€123.26k0.00065%
€ 71.6k
Qionger Jiang
Independent Director10yrs€87.98k0.00087%
€ 95.9k
Helene Auriol Potier
Independent Director4.2yrs€140.65k0.00043%
€ 47.4k
Katherine Fleming
Independent Directorless than a year€24.85kno data
Christine Serre
Employee Representative Director5.5yrs€82.46kno data
Asma Al-Khulaifi
Director4.2yrs€126.93k0.00043%
€ 47.4k
Ugo Arzani
Director4.2yrs€116.84k0.00043%
€ 47.4k
Anne-Laure Kiechel
Independent Director3.2yrs€95.11k0.00043%
€ 47.4k
5.8yrs
Average Tenure
57yo
Average Age

Experienced Board: AC's board of directors are considered experienced (5.8 years average tenure).

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/07/12 00:43
End of Day Share Price 2026/07/10 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

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Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Accor SA is covered by 31 analysts. 15 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Ricardo Benevides FreitasBanco Santander
Jaina MistryBarclays
Victoria Lee SternBarclays