Stock Analysis Report

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Executive Summary

Sanoma Oyj operates as a media and learning company in Finland, the Netherlands, other European countries, and internationally. More Details

Snowflake Analysis

Outstanding track record and good value.

Share Price & News

How has Sanoma Oyj's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: SAA1V is not significantly more volatile than the rest of Finnish stocks over the past 3 months, typically moving +/- 4% a week.

Volatility Over Time: SAA1V's weekly volatility (4%) has been stable over the past year.

Market Performance

7 Day Return




FI Media


FI Market

1 Year Return




FI Media


FI Market

Return vs Industry: SAA1V exceeded the Finnish Media industry which returned 28.2% over the past year.

Return vs Market: SAA1V exceeded the Finnish Market which returned 18.5% over the past year.

Shareholder returns

7 Day5.0%5.3%-1.9%
30 Day-13.0%-8.7%-3.0%
90 Day9.8%12.7%2.3%
1 Year40.9%33.6%35.4%28.2%27.3%18.5%
3 Year63.4%42.2%54.0%33.5%28.5%5.5%
5 Year319.8%247.9%263.3%195.3%72.2%33.8%

Long-Term Price Volatility Vs. Market

How volatile is Sanoma Oyj's share price compared to the market and industry in the last 5 years?

Simply Wall St News


Is Sanoma Oyj undervalued compared to its fair value and its price relative to the market?


Undervalued compared to fair value

Share Price vs. Fair Value

Below Fair Value: SAA1V (€14.36) is trading below our estimate of fair value (€18.07)

Significantly Below Fair Value: SAA1V is trading below fair value by more than 20%.

Price To Earnings Ratio

PE vs Industry: SAA1V is good value based on its PE Ratio (9.9x) compared to the XE Media industry average (18.7x).

PE vs Market: SAA1V is good value based on its PE Ratio (9.9x) compared to the Finnish market (27.5x).

Price to Earnings Growth Ratio

PEG Ratio: SAA1V's earnings are forecast to decline next year, so we can't calculate its PEG ratio.

Price to Book Ratio

PB vs Industry: SAA1V is overvalued based on its PB Ratio (3.4x) compared to the FI Media industry average (2.4x).

Next Steps

Future Growth

How is Sanoma Oyj forecast to perform in the next 1 to 3 years based on estimates from 4 analysts?


Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: SAA1V's earnings are forecast to decline over the next 3 years (-16% per year).

Earnings vs Market: SAA1V's earnings are forecast to decline over the next 3 years (-16% per year).

High Growth Earnings: SAA1V's earnings are forecast to decline over the next 3 years.

Revenue vs Market: SAA1V's revenue (4.3% per year) is forecast to grow faster than the Finnish market (3.8% per year).

High Growth Revenue: SAA1V's revenue (4.3% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: SAA1V's Return on Equity is forecast to be low in 3 years time (17.4%).

Next Steps

Past Performance

How has Sanoma Oyj performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: SAA1V has high quality earnings.

Growing Profit Margin: SAA1V's current net profit margins (22.4%) are higher than last year (6.6%).

Past Earnings Growth Analysis

Earnings Trend: SAA1V has become profitable over the past 5 years, growing earnings by 50.2% per year.

Accelerating Growth: SAA1V's earnings growth over the past year (287.5%) exceeds its 5-year average (50.2% per year).

Earnings vs Industry: SAA1V earnings growth over the past year (287.5%) exceeded the Media industry -11%.

Return on Equity

High ROE: SAA1V's Return on Equity (33.5%) is considered high.

Next Steps

Financial Health

How is Sanoma Oyj's financial position?

Financial Position Analysis

Short Term Liabilities: SAA1V's short term assets (€301.5M) do not cover its short term liabilities (€702.0M).

Long Term Liabilities: SAA1V's short term assets (€301.5M) do not cover its long term liabilities (€636.4M).

Debt to Equity History and Analysis

Debt Level: SAA1V's debt to equity ratio (82.1%) is considered high.

Reducing Debt: SAA1V's debt to equity ratio has reduced from 87.5% to 82.1% over the past 5 years.

Debt Coverage: SAA1V's debt is well covered by operating cash flow (23.6%).

Interest Coverage: SAA1V's interest payments on its debt are well covered by EBIT (30.7x coverage).

Balance Sheet

Next Steps


What is Sanoma Oyj current dividend yield, its reliability and sustainability?


Current Dividend Yield

Upcoming Dividend Payment

Dividend Yield vs Market

Notable Dividend: SAA1V's dividend (3.62%) is higher than the bottom 25% of dividend payers in the Finnish market (1.87%).

High Dividend: SAA1V's dividend (3.62%) is low compared to the top 25% of dividend payers in the Finnish market (3.95%).

Stability and Growth of Payments

Stable Dividend: SAA1V's dividend payments have been volatile in the past 10 years.

Growing Dividend: SAA1V's dividend payments have fallen over the past 10 years.

Current Payout to Shareholders

Dividend Coverage: With its reasonably low payout ratio (35.7%), SAA1V's dividend payments are well covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: SAA1V's dividends in 3 years are forecast to be covered by earnings (67.4% payout ratio).

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Susan Duinhoven (55 yo)





Ms. Susan Duinhoven, Ph.D. (Physical Chemistry), B. Sc. (Physical Chemistry), has been the Chief Executive Officer and President of Sanoma Oyj since October 1, 2015 and was Interim CEO of Sanoma Media Neth...

CEO Compensation Analysis

Compensation vs Market: Susan's total compensation ($USD4.12M) is above average for companies of similar size in the Finnish market ($USD1.79M).

Compensation vs Earnings: Susan's compensation has increased by more than 20% in the past year.

Leadership Team

Susan Duinhoven
President & CEO5.42yrs€3.45m0.15%
€ 3.6m
Markus Holm
CFO & COO4.17yrsno data0.024%
€ 563.1k
Taka-Aho Kai
Chief Technology Officer5.42yrsno datano data
Kaisa Uurasmaa
Head of Investor Relations & Corporate Social Responsibility3.42yrsno datano data
Gieta Veersma
Chief HR Officer5.17yrsno datano data
Jarmo Oksaharju
Senior Vice President of Bookstores-Rautakirjano datano datano data
Jukka Nikkinen
Senior Vice President of Business Development-Rautakirjano datano datano data
Raimo Kurri
Senior Vice President of Trade Servicesno datano datano data
Hellevi Kekäläinen
President of Sanoma Tradeno datano datano data
Pekka Laakeristo
President of Sanoma Datano datano datano data
Jarmo Koskinen
President of Sanoma Lehtimediano datano datano data
Ismo Vuoksio
President of Sanomapaino12.92yrsno datano data


Average Tenure


Average Age

Experienced Management: SAA1V's management team is seasoned and experienced (5.3 years average tenure).

Board Members

Pekka Ala-Pietilä
Independent Chairman of the Board5.17yrs€102.00k0.0061%
€ 143.7k
Antti Herlin
Independent Vice Chairman5.17yrs€78.00k11.97%
€ 280.6m
Mika Ihamuotila
Independent Director7.92yrs€70.00k0.092%
€ 2.2m
Rolf Grisebach
Director1yrno datano data
Nils Ittonen
Independent Director6.92yrs€75.00k0.036%
€ 847.2k
Rafaela Seppälä
Independent Director12.92yrs€70.00k12.59%
€ 295.1m
Kai Öistämö
Independent Director9.92yrs€74.00k0.0051%
€ 118.6k
Julian Drinkall
Director1yrno datano data
Sebastian Langenskiöld
Independent Director2yrs€50.00k0.40%
€ 9.3m
D. Koopmans
Independent Director5.92yrs€80.00kno data


Average Tenure


Average Age

Experienced Board: SAA1V's board of directors are considered experienced (5.5 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

Sanoma Oyj's company bio, employee growth, exchange listings and data sources

Key Information

  • Name: Sanoma Oyj
  • Ticker: SAA1V
  • Exchange: HLSE
  • Founded: 1889
  • Industry: Publishing
  • Sector: Media
  • Market Cap: €2.344b
  • Shares outstanding: 163.25m
  • Website: https://www.sanoma.com

Number of Employees


  • Sanoma Oyj
  • Töölönlahdenkatu 2
  • Helsinki
  • Uusimaa
  • 100
  • Finland


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
SAA1VHLSE (OMX Nordic Exchange Helsinki)YesOrdinary SharesFIEURMay 1999
SNQBDB (Deutsche Boerse AG)YesOrdinary SharesDEEURMay 1999
0JLQLSE (London Stock Exchange)YesOrdinary SharesGBEURMay 1999
SAA1VHBATS-CHIXE (BATS 'Chi-X Europe')YesOrdinary SharesGBEURMay 1999


Sanoma Oyj operates as a media and learning company in Finland, the Netherlands, other European countries, and internationally. It operates through two segments, Sanoma Learning and Sanoma Media Finland. T...

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2021/03/07 19:00
End of Day Share Price2021/03/05 00:00
Annual Earnings2020/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.