Clorox Valuation

Is CXX undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of CXX when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: CXX (€130.4) is trading below our estimate of fair value (€221.93)

Significantly Below Fair Value: CXX is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for CXX?

Other financial metrics that can be useful for relative valuation.

CXX key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue2.8x
Enterprise Value/EBITDA17.6x
PEG Ratio2.3x

Price to Earnings Ratio vs Peers

How does CXX's PE Ratio compare to its peers?

The above table shows the PE ratio for CXX vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average30.5x
HEN3 Henkel KGaA
25.2x9.9%€31.1b
BEI Beiersdorf
43.5x12.0%€32.0b
ESSITY B Essity
21.4x13.2%kr192.9b
8113 Unicharm
32.1x8.3%JP¥2.8t
CXX Clorox
71.5x30.5%€17.2b

Price-To-Earnings vs Peers: CXX is expensive based on its Price-To-Earnings Ratio (71.5x) compared to the peer average (30.5x).


Price to Earnings Ratio vs Industry

How does CXX's PE Ratio compare vs other companies in the Global Household Products Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a11.1%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a11.1%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: CXX is expensive based on its Price-To-Earnings Ratio (71.5x) compared to the Global Household Products industry average (18.3x).


Price to Earnings Ratio vs Fair Ratio

What is CXX's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

CXX PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio71.5x
Fair PE Ratio44.2x

Price-To-Earnings vs Fair Ratio: CXX is expensive based on its Price-To-Earnings Ratio (71.5x) compared to the estimated Fair Price-To-Earnings Ratio (44.2x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst CXX forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€130.40
€141.75
+8.7%
7.0%€157.54€123.05n/a18
Apr ’25€140.60
€144.15
+2.5%
5.8%€157.03€129.32n/a19
Mar ’25€141.80
€144.15
+1.7%
5.8%€156.88€129.19n/a19
Feb ’25€134.40
€129.45
-3.7%
10.6%€153.10€107.91n/a18
Jan ’25€128.00
€127.85
-0.1%
10.8%€152.06€105.34n/a20
Dec ’24€131.40
€125.40
-4.6%
11.1%€151.29€105.44n/a20
Nov ’24€109.20
€130.45
+19.5%
13.5%€161.46€111.42n/a18
Oct ’24€121.60
€145.62
+19.7%
9.4%€175.05€120.17n/a19
Sep ’24€144.20
€145.37
+0.8%
9.5%€169.79€116.56n/a18
Aug ’24€137.40
€139.12
+1.3%
10.5%€166.22€105.12n/a18
Jul ’24€145.40
€143.08
-1.6%
9.9%€170.22€114.09n/a18
Jun ’24€147.80
€145.32
-1.7%
9.9%€172.16€114.77n/a19
May ’24€150.60
€131.56
-12.6%
11.5%€150.53€103.09€138.8019
Apr ’24€141.40
€131.66
-6.9%
11.4%€153.91€100.74€140.6020
Mar ’24€146.40
€132.22
-9.7%
11.5%€154.29€100.99€141.8020
Feb ’24€132.66
€125.62
-5.3%
11.3%€149.29€100.13€134.4019
Jan ’24€133.30
€130.23
-2.3%
12.2%€156.62€97.41€128.0019
Dec ’23€141.86
€130.78
-7.8%
11.9%€155.78€98.08€131.4019
Nov ’23€148.14
€132.51
-10.5%
12.9%€161.98€95.17€109.2018
Oct ’23€135.22
€133.79
-1.1%
12.2%€165.40€101.24€121.6017
Sep ’23€143.48
€133.12
-7.2%
12.8%€165.07€101.04€144.2016
Aug ’23€138.20
€133.72
-3.2%
11.4%€161.54€111.61€137.4017
Jul ’23€133.68
€129.75
-2.9%
11.7%€156.67€109.19€145.4017
Jun ’23€135.54
€130.71
-3.6%
11.3%€156.29€108.93€147.8017
May ’23€139.68
€128.31
-8.1%
11.7%€152.96€108.46€150.6017

Analyst Forecast: Target price is less than 20% higher than the current share price.


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