Under Armour Valuation

Is U9R undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of U9R when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: U9R (€9.25) is trading above our estimate of fair value (€5.85)

Significantly Below Fair Value: U9R is trading above our estimate of fair value.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for U9R?

Key metric: As U9R is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for U9R. This is calculated by dividing U9R's market cap by their current revenue.
What is U9R's PS Ratio?
PS Ratio0.8x
SalesUS$5.40b
Market CapUS$3.95b

Price to Sales Ratio vs Peers

How does U9R's PS Ratio compare to its peers?

The above table shows the PS ratio for U9R vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1x
BOSS Hugo Boss
0.6x4.4%€2.7b
ADS adidas
1.8x8.4%€39.5b
BIJ Bijou Brigitte modische Accessoires
0.8xn/a€264.1m
PUM PUMA
0.8x7.0%€6.6b
U9R Under Armour
0.8x1.9%€3.9b

Price-To-Sales vs Peers: U9R is good value based on its Price-To-Sales Ratio (0.8x) compared to the peer average (1x).


Price to Sales Ratio vs Industry

How does U9R's PS Ratio compare vs other companies in the European Luxury Industry?

16 CompaniesPrice / SalesEstimated GrowthMarket Cap
U9R 0.8xIndustry Avg. 0.8xNo. of Companies17PS00.61.21.82.43+
16 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: U9R is expensive based on its Price-To-Sales Ratio (0.8x) compared to the European Luxury industry average (0.8x).


Price to Sales Ratio vs Fair Ratio

What is U9R's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

U9R PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.8x
Fair PS Ratio0.7x

Price-To-Sales vs Fair Ratio: U9R is expensive based on its Price-To-Sales Ratio (0.8x) compared to the estimated Fair Price-To-Sales Ratio (0.7x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst U9R forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€9.25
€10.41
+12.6%
24.0%€15.27€3.82n/a19
Nov ’25€7.84
€7.88
+0.6%
25.9%€12.93€3.69n/a19
Oct ’25€8.08
€7.62
-5.7%
24.6%€12.58€3.59n/a20
Sep ’25€7.09
€7.73
+9.0%
24.1%€12.82€3.66n/a20
Aug ’25€6.43
€7.04
+9.4%
28.2%€12.86€3.67n/a20
Jul ’25€6.20
€7.48
+20.7%
25.6%€13.08€5.61n/a21
Jun ’25€6.34
€7.58
+19.5%
27.3%€12.95€5.55n/a21
May ’25€6.31
€8.96
+42.1%
24.2%€14.49€6.54n/a23
Apr ’25€6.71
€8.93
+33.1%
23.7%€14.24€6.43n/a24
Mar ’25€8.19
€9.29
+13.5%
22.1%€14.38€7.42n/a24
Feb ’25€7.21
€9.13
+26.5%
22.1%€14.13€7.29n/a24
Jan ’25€8.04
€9.07
+12.8%
22.1%€14.04€7.25n/a24
Dec ’24€7.40
€9.09
+22.8%
21.8%€14.21€7.33n/a24
Nov ’24€6.46
€9.78
+51.6%
24.0%€14.80€5.73€7.8422
Oct ’24€6.37
€9.65
+51.5%
23.2%€14.54€6.57€8.0822
Sep ’24€7.17
€9.39
+31.0%
23.7%€14.12€6.38€7.0921
Aug ’24€7.25
€9.38
+29.3%
22.7%€13.97€6.31€6.4321
Jul ’24€6.43
€9.57
+48.9%
21.7%€14.23€6.43€6.2022
Jun ’24€7.07
€9.92
+40.4%
20.4%€14.41€6.51€6.3422
May ’24€7.85
€11.32
+44.3%
16.7%€14.13€8.20€6.3120
Apr ’24€8.70
€11.59
+33.2%
15.3%€14.29€9.22€6.7120
Mar ’24€9.25
€11.80
+27.5%
14.3%€14.90€9.31€8.1923
Feb ’24€11.25
€11.03
-2.0%
19.7%€14.56€7.28€7.2124
Jan ’24€9.18
€10.28
+11.9%
22.1%€14.63€7.55€8.0424
Dec ’23€9.42
€10.54
+11.9%
27.9%€19.36€7.74€7.4024
Nov ’23€7.53
€11.01
+46.3%
30.2%€20.25€6.58€6.4624

Analyst Forecast: Target price is less than 20% higher than the current share price.


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