Prada S.p.A.

DB:PRP Stock Report

Market Cap: €11.7b

Prada Valuation

Is PRP undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of PRP when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Fair Value: PRP (€4.61) is trading below our estimate of fair value (€6.4)

Significantly Below Fair Value: PRP is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PRP?

Key metric: As PRP is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for PRP. This is calculated by dividing PRP's market cap by their current earnings.
What is PRP's PE Ratio?
PE Ratio13.9x
Earnings€841.29m
Market Cap€11.70b

Price to Earnings Ratio vs Peers

How does PRP's PE Ratio compare to its peers?

The above table shows the PE ratio for PRP vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average17.1x
ADS adidas
22.6x18.72%€27.3b
BOSS Hugo Boss
10.6x0.30%€2.4b
BIJ Bijou Brigitte modische Accessoires
13.3xn/a€320.0m
MONC Moncler
22x6.70%€13.5b
PRP Prada
13.9x6.57%€106.9b

Price-To-Earnings vs Peers: PRP is good value based on its Price-To-Earnings Ratio (13.9x) compared to the peer average (17.1x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does PRP's PE Ratio compare vs other companies in the European Luxury Industry?

5 CompaniesPrice / EarningsEstimated GrowthMarket Cap
PRP 13.9xIndustry Avg. 18.3xNo. of Companies9PE01632486480+
5 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: PRP is good value based on its Price-To-Earnings Ratio (13.9x) compared to the European Luxury industry average (18.3x).

Price to Earnings Ratio vs Fair Ratio

What is PRP's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PRP PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio13.9x
Fair PE Ratio15.7x

Price-To-Earnings vs Fair Ratio: PRP is good value based on its Price-To-Earnings Ratio (13.9x) compared to the estimated Fair Price-To-Earnings Ratio (15.7x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst PRP forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€4.61
€6.63
+43.84%
18.16%€9.77€4.42n/a22
Jan ’27€4.82
€6.72
+39.46%
17.82%€9.77€4.42n/a20
Dec ’26€5.10
€6.75
+32.43%
17.40%€9.77€4.42n/a20
Nov ’26€5.21
€6.92
+32.73%
16.66%€9.77€4.99n/a19
Oct ’26€5.27
€6.86
+30.23%
18.36%€9.77€4.95n/a18
Sep ’26€4.95
€7.01
+41.57%
18.16%€9.77€4.96n/a18
Aug ’26€4.55
€7.21
+58.45%
15.41%€9.77€5.55n/a18
Jul ’26€5.25
€7.72
+47.01%
14.53%€9.77€5.69n/a18
Jun ’26€5.70
€8.02
+40.79%
11.96%€9.77€6.58n/a19
May ’26€5.61
€8.04
+43.25%
12.99%€9.77€5.80n/a19
Apr ’26€6.66
€8.88
+33.23%
10.76%€10.47€6.23n/a21
Mar ’26€8.25
€8.99
+9.06%
10.52%€10.57€6.04n/a21
Feb ’26€7.59
€8.82
+16.15%
10.74%€10.60€6.04n/a20
Jan ’26€7.95
€8.50
+6.97%
9.36%€9.81€6.04€4.8220
Dec ’25€6.50
€8.21
+26.27%
9.31%€9.48€6.04€5.1021
Nov ’25€6.84
€8.13
+18.88%
9.80%€9.48€6.04€5.2121
Oct ’25€6.81
€7.84
+15.13%
9.07%€8.99€6.04€5.2720
Sep ’25€6.33
€8.15
+28.77%
8.96%€9.37€6.04€4.9520
Aug ’25€7.20
€8.16
+13.40%
9.06%€9.37€6.04€4.5520
Jul ’25€7.01
€8.30
+18.45%
6.96%€9.37€7.52€5.2518
Jun ’25€7.50
€8.14
+8.53%
8.36%€9.14€6.09€5.7019
May ’25€7.56
€8.12
+7.42%
8.53%€9.14€6.09€5.6119
Apr ’25€7.49
€7.55
+0.80%
12.09%€8.82€4.97€6.6618
Mar ’25€6.48
€6.72
+3.76%
14.76%€8.27€4.63€8.2519
Feb ’25€5.83
€6.77
+16.17%
14.24%€8.77€4.96€7.5920
Jan ’25€5.27
€6.98
+32.56%
13.44%€8.77€5.32€7.9520
€6.64
Fair Value
30.6% undervalued intrinsic discount
22
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/01/20 01:51
End of Day Share Price 2026/01/20 00:00
Earnings2025/06/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Prada S.p.A. is covered by 50 analysts. 19 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Jiaying HuangBarclays
Carole MadjoBarclays
Julian EasthopeBarclays