Brunswick Corporation

DB:BWI Stock Report

Market Cap: €4.1b

Brunswick Valuation

Is BWI undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of BWI when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: BWI (€63.4) is trading below our estimate of fair value (€72.77)

Significantly Below Fair Value: BWI is trading below fair value, but not by a significant amount.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for BWI?

Key metric: As BWI is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for BWI. This is calculated by dividing BWI's market cap by their current revenue.
What is BWI's PS Ratio?
PS Ratio0.9x
SalesUS$5.18b
Market CapUS$4.83b

Price to Sales Ratio vs Peers

How does BWI's PS Ratio compare to its peers?

The above table shows the PS ratio for BWI vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.9x
TNIE tonies
2.4x15.56%€1.2b
9D7 Gullberg & Jansson
0.4xn/a€115.7m
PUM PUMA
0.4x2.40%€3.2b
BOSS Hugo Boss
0.6x1.15%€2.5b
BWI Brunswick
0.9x5.05%€4.8b

Price-To-Sales vs Peers: BWI is good value based on its Price-To-Sales Ratio (0.9x) compared to the peer average (0.9x).

Price to Sales Ratio vs Industry

How does BWI's PS Ratio compare vs other companies in the European Leisure Industry?

3 CompaniesPrice / SalesEstimated GrowthMarket Cap
BWI 0.9xIndustry Avg. 1.4xNo. of Companies10PS012345+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: BWI is good value based on its Price-To-Sales Ratio (0.9x) compared to the European Leisure industry average (1.4x).

Price to Sales Ratio vs Fair Ratio

What is BWI's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BWI PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.9x
Fair PS Ratio0.6x

Price-To-Sales vs Fair Ratio: BWI is expensive based on its Price-To-Sales Ratio (0.9x) compared to the estimated Fair Price-To-Sales Ratio (0.6x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BWI forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€63.40
€64.14
+1.16%
8.89%€76.55€55.28n/a17
Dec ’26€57.52
€64.46
+12.07%
8.03%€73.52€56.22n/a15
Nov ’26€57.18
€64.44
+12.70%
8.03%€73.49€56.20n/a15
Oct ’26€54.52
€56.24
+3.16%
15.45%€74.47€43.16n/a15
Sep ’26€53.82
€56.17
+4.37%
15.77%€75.66€43.85n/a15
Aug ’26€48.78
€56.78
+16.40%
15.50%€77.03€44.64n/a15
Jul ’26€48.97
€52.28
+6.75%
25.01%€76.26€36.28n/a16
Jun ’26€44.56
€52.92
+18.76%
24.99%€77.77€36.99n/a16
May ’26€40.46
€52.58
+29.95%
25.15%€77.59€36.91n/a16
Apr ’26€49.94
€71.44
+43.05%
13.92%€82.41€55.86n/a16
Mar ’26€58.32
€74.86
+28.36%
13.32%€86.01€61.16n/a16
Feb ’26€65.12
€77.13
+18.44%
13.54%€86.82€61.74n/a15
Jan ’26€61.22
€83.19
+35.89%
10.55%€95.35€66.75€63.4017
Dec ’25€75.90
€83.28
+9.72%
10.55%€95.45€66.82€57.5217
Nov ’25€74.42
€81.07
+8.93%
10.71%€92.48€64.74€57.1817
Oct ’25€74.20
€79.35
+6.94%
10.94%€90.46€62.69€54.5217
Sep ’25€70.96
€80.37
+13.27%
10.48%€91.26€63.88€53.8217
Aug ’25€71.40
€81.37
+13.97%
10.80%€92.39€64.67€48.7816
Jul ’25€65.54
€88.25
+34.66%
10.13%€107.46€72.88€48.9716
Jun ’25€75.76
€87.60
+15.63%
10.26%€106.19€72.03€44.5615
May ’25€75.06
€88.91
+18.45%
10.38%€107.56€72.95€40.4615
Apr ’25€89.00
€89.25
+0.28%
10.66%€106.18€68.32€49.9415
Mar ’25€80.50
€87.81
+9.08%
9.65%€99.90€68.45€58.3214
Feb ’25€77.00
€87.07
+13.08%
10.62%€98.44€68.08€65.1214
Jan ’25€88.50
€82.77
-6.47%
11.43%€97.25€63.62€61.2215
€64.4
Fair Value
1.6% undervalued intrinsic discount
17
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/01/02 09:06
End of Day Share Price 2025/12/30 00:00
Earnings2025/09/27
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Brunswick Corporation is covered by 31 analysts. 20 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Craig KennisonBaird
Michael AlbaneseBenchmark Company
Tristan Thomas-MartinBMO Capital Markets Equity Research