ServiceNow, Inc.

SWX:NOW Stock Report

Market Cap: CHF 87.9b

ServiceNow Valuation

Is NOW undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of NOW when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: NOW (CHF80.94) is trading below our estimate of future cash flow value (CHF222.75)

Significantly Below Future Cash Flow Value: NOW is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for NOW?

Key metric: As NOW is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for NOW. This is calculated by dividing NOW's market cap by their current earnings.
What is NOW's PE Ratio?
PE Ratio62.1x
EarningsUS$1.76b
Market CapUS$109.11b

Price to Earnings Ratio vs Peers

How does NOW's PE Ratio compare to its peers?

The above table shows the PE ratio for NOW vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average29.7x
FTNT Fortinet
58.6x10.07%US$114.5b
TEMN Temenos
20.1x2.26%CHF 4.7b
ORCL Oracle
23.8x24.31%US$410.5b
GEN Gen Digital
16.5x6.65%US$16.1b
NOW ServiceNow
62.1x23.50%CHF 109.1b

Price-To-Earnings vs Peers: NOW is expensive based on its Price-To-Earnings Ratio (62.1x) compared to the peer average (30x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does NOW's PE Ratio compare vs other companies in the European Software Industry?

8 CompaniesPrice / EarningsEstimated GrowthMarket Cap
NOW 62.1xIndustry Avg. 21.5xNo. of Companies23PE020406080100+
8 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: NOW is expensive based on its Price-To-Earnings Ratio (62.1x) compared to the European Software industry average (21.2x).

Price to Earnings Ratio vs Fair Ratio

What is NOW's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

NOW PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio62.1x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate NOW's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst NOW forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 80.94
CHF 114.22
+41.12%
20.63%CHF 191.01CHF 68.80n/a46
Jun ’27n/a
CHF 111.20
0%
20.82%CHF 185.00CHF 66.63n/a44
May ’27CHF 67.98
CHF 112.77
+65.89%
22.58%CHF 187.61CHF 66.44n/a44
Apr ’27CHF 80.83
CHF 147.93
+83.01%
15.99%CHF 206.63CHF 97.58n/a41
Mar ’27n/a
CHF 146.49
0%
15.03%CHF 199.88CHF 92.25n/a40
Feb ’27n/a
CHF 149.13
0%
16.73%CHF 200.98CHF 88.90n/a41
Jan ’27n/a
CHF 178.93
0%
9.81%CHF 211.06CHF 136.16n/a41
Dec ’26n/a
CHF 184.69
0%
10.42%CHF 214.41CHF 123.30n/a41
Nov ’26n/a
CHF 185.95
0%
9.68%CHF 214.36CHF 123.27n/a40
Oct ’26n/a
CHF 182.97
0%
9.30%CHF 207.22CHF 117.00n/a40
Sep ’26n/a
CHF 182.90
0%
9.34%CHF 208.10CHF 117.50n/a40
Aug ’26n/a
CHF 183.92
0%
9.26%CHF 209.47CHF 118.27n/a41
Jul ’26n/a
CHF 172.90
0%
8.82%CHF 206.28CHF 114.88CHF 80.9441
Jun ’26n/a
CHF 178.19
0%
8.86%CHF 213.91CHF 119.13n/a41
May ’26n/a
CHF 175.14
0%
9.03%CHF 215.69CHF 120.12CHF 67.9840
Apr ’26n/a
CHF 198.62
0%
12.71%CHF 252.09CHF 126.57CHF 80.8340
Mar ’26n/a
CHF 208.28
0%
12.32%CHF 257.48CHF 129.28n/a40
Feb ’26CHF 187.94
CHF 208.78
+11.09%
12.85%CHF 260.83CHF 130.42n/a39
Jan ’26n/a
CHF 192.15
0%
13.31%CHF 234.10CHF 128.93n/a38
Dec ’25CHF 184.67
CHF 178.18
-3.51%
10.41%CHF 220.12CHF 126.08n/a38
Nov ’25CHF 166.44
CHF 172.07
+3.38%
8.73%CHF 202.39CHF 123.85n/a37
Oct ’25n/a
CHF 147.65
0%
5.98%CHF 160.78CHF 121.18n/a37
Sep ’25n/a
CHF 150.55
0%
6.77%CHF 164.41CHF 110.76n/a37
Aug ’25n/a
CHF 152.80
0%
6.74%CHF 166.76CHF 112.34n/a37
Jul ’25CHF 141.11
CHF 154.41
+9.42%
5.56%CHF 171.58CHF 132.57n/a36
CHF 107.96
Fair Value
25.0% undervalued intrinsic discount
46
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/07/02 06:12
End of Day Share Price 2026/06/30 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

ServiceNow, Inc. is covered by 67 analysts. 45 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Adam ShepherdArete Research Services LLP
Joseph BonnerArgus Research Company
Robert OliverBaird