ServiceNow Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

SWX:NOW Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
28 May 26	SellCHF 135,969	Teresa Briggs	Individual	1,595	CHF 85.25
14 May 26	SellCHF 1,161,195	Anita Sands	Individual	16,445	CHF 70.61
24 Apr 26	SellCHF 628,728	Jacqueline Canney	Individual	8,927	CHF 70.43
28 Nov 25	SellCHF 172,589	Lawrence Jackson	Individual	1,325	CHF 130.26
18 Nov 25	SellCHF 176,518	Paul Fipps	Individual	1,350	CHF 130.75
29 Aug 25	SellCHF 803,129	Anita Sands	Individual	5,485	CHF 147.02
20 Aug 25	SellCHF 1,045,134	Paul Fipps	Individual	7,262.12	CHF 143.92

Insider Trading Volume

Insider Buying: NOW insiders have only sold shares in the past 3 months.

Ownership Breakdown

What is the ownership structure of NOW?
Owner Type	Number of Shares	Ownership Percentage
State or Government	1,097,224	0.106%
Individual Insiders	1,443,454	0.14%
General Public	168,867,552	16.3%
Institutions	862,438,421	83.4%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 44.56% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
9.29%	BlackRock, Inc.	96,057,763	CHF 9.7b	-1.48%	0.13%
7.09%	Vanguard Capital Management, LLC	73,277,061	CHF 7.4b	-1%	0.13%
4.74%	State Street Investment Management	49,038,218	CHF 4.9b	2.04%	0.16%
3.3%	T. Rowe Price Group, Inc.	34,109,888	CHF 3.4b	5.29%	0.33%
2.44%	Vanguard Portfolio Management, LLC	25,184,743	CHF 2.5b	0.05%	0.14%
2.35%	Geode Capital Management, LLC	24,274,498	CHF 2.4b	-0.61%	0.14%
2.12%	UBS Asset Management AG	21,959,213	CHF 2.2b	17.2%	0.18%
1.21%	Norges Bank Investment Management	12,458,091	CHF 1.3b	-5.57%	0.09%
1.07%	Amundi Asset Management SAS	11,050,908	CHF 1.1b	-8.01%	0.19%
1.06%	Northern Trust Global Investments	10,991,523	CHF 1.1b	1.42%	0.15%
0.91%	FMR LLC	9,403,702	CHF 948.3m	-1%	0.05%
0.88%	JP Morgan Asset Management	9,133,419	CHF 921.0m	-61.7%	0.09%
0.78%	Fisher Asset Management, LLC	8,018,318	CHF 808.6m	-0.18%	0.29%
0.74%	Charles Schwab Investment Management, Inc.	7,607,165	CHF 767.1m	0%	0.11%
0.69%	Pictet Asset Management Limited	7,183,047	CHF 724.3m	18.1%	0.62%
0.69%	Victory Capital Management Inc.	7,163,661	CHF 722.4m	-6.09%	0.46%
0.66%	Legal & General Investment Management Limited	6,810,859	CHF 686.8m	-1.23%	0.15%
0.6%	National Bank Investments Inc.	6,234,306	CHF 628.7m	163%	0.63%
0.6%	Goldman Sachs Asset Management, L.P.	6,174,905	CHF 622.7m	-9.81%	0.13%
0.59%	Swedbank Robur Fonder AB	6,061,895	CHF 611.3m	98.7%	0.46%
0.57%	BNY Asset Management	5,870,870	CHF 592.0m	-15.3%	0.12%
0.56%	AQR Capital Management, LLC	5,762,765	CHF 581.1m	50.8%	0.29%
0.56%	SG Americas Securities, LLC	5,742,255	CHF 579.0m	745%	0.41%
0.54%	Deutsche Asset & Wealth Management	5,610,957	CHF 565.8m	0.33%	0.15%
0.53%	Wellington Management Group LLP	5,491,790	CHF 553.8m	-33.3%	0.1%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/08/15 18:54
End of Day Share Price	2026/06/30 00:00
Earnings	2026/06/30
Annual Earnings	2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

ServiceNow, Inc. is covered by 71 analysts. 46 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Adam Shepherd	Arete Research Services LLP
Joseph Bonner	Argus Research Company
Robert Oliver	Baird